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How Companies Can Adapt Pricing Strategies

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Vaishnavi Ketharnathan
Vaishnavi Ketharnathan
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HOW SHOULD A COMPANY ADAPT PRICES TO MEET VARYING CIRCUMSTANCES AND OPPORTUNITIES?
There are 5 price adaptation strategies.
#1 GEOGRAPHICAL PRICING
In this case the company decides how to price its products to different customers in different locations & countries.
In this case the company decides how to price its products to different customers in different locations & countries. One important question here is: How to get paid? (when buyers lack sufficient hard currency)
Alternative ways to get paid: Barter Compensation Deal Buyback arrangement Offset
#2 PRICE DISCOUNTS AND ALLOWANCES
Most companies will adjust their list price and give discounts and allowances for early payment, volume purchases, and off-season buying.
Different Price Discounts & Allowances Discount Quantity Discount Functional Discount Seasonal Discount Allowance
#3 PROMOTIONAL PRICING
Companies can use several pricing techniques to stimulate early purchase like; Loss-Leader Pricing Special Event Pricing Special customer pricing Cash Rebates Low-interest financing Longer payment terms Warrantees and service contracts Psychological discounting
#4 DIFFERENTIAL PRICING
Companies often adjust their basic price to accommodate differences in customers, products, locations, and so on.
Companies often adjust their basic price to accommodate differences in customers, products, locations, and so on. Price Discrimination occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. There are 3 degrees of Price Discrimination
In first degree, the seller charges a separate price to each customer on the intensity of his or her demand.
In second degree, the seller charges less to buyers of larger volumes.
In third degree, the seller charges different amounts to different classes of buyers.
Those classes are: Customer Segment pricing Product form pricing Image pricing Channel pricing Location pricing Time pricing
SO TO RECAP…. The strategies are: Geographical Pricing Price Discounts and allowances Promotional Pricing Differential Pricing
THANK YOU . Created by Kunal Eapen, IIIT Allahabad During an internship under Prof Sameer Mathur, IIM Lucknow www.iiminternship.com

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How Companies Can Adapt Pricing Strategies

  • 1. HOW SHOULD A COMPANY ADAPT PRICES TO MEET VARYING CIRCUMSTANCES AND OPPORTUNITIES?
  • 2. There are 5 price adaptation strategies.
  • 4. In this case the company decides how to price its products to different customers in different locations & countries.
  • 5. In this case the company decides how to price its products to different customers in different locations & countries. One important question here is: How to get paid? (when buyers lack sufficient hard currency)
  • 6. Alternative ways to get paid: Barter Compensation Deal Buyback arrangement Offset
  • 7. #2 PRICE DISCOUNTS AND ALLOWANCES
  • 8. Most companies will adjust their list price and give discounts and allowances for early payment, volume purchases, and off-season buying.
  • 9. Different Price Discounts & Allowances Discount Quantity Discount Functional Discount Seasonal Discount Allowance
  • 11. Companies can use several pricing techniques to stimulate early purchase like; Loss-Leader Pricing Special Event Pricing Special customer pricing Cash Rebates Low-interest financing Longer payment terms Warrantees and service contracts Psychological discounting
  • 13. Companies often adjust their basic price to accommodate differences in customers, products, locations, and so on.
  • 14. Companies often adjust their basic price to accommodate differences in customers, products, locations, and so on. Price Discrimination occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs. There are 3 degrees of Price Discrimination
  • 15. In first degree, the seller charges a separate price to each customer on the intensity of his or her demand.
  • 16. In second degree, the seller charges less to buyers of larger volumes.
  • 17. In third degree, the seller charges different amounts to different classes of buyers.
  • 18. Those classes are: Customer Segment pricing Product form pricing Image pricing Channel pricing Location pricing Time pricing
  • 19. SO TO RECAP…. The strategies are: Geographical Pricing Price Discounts and allowances Promotional Pricing Differential Pricing
  • 20. THANK YOU . Created by Kunal Eapen, IIIT Allahabad During an internship under Prof Sameer Mathur, IIM Lucknow www.iiminternship.com