2. Method I worked with my media group to produce a survey on survey monkey: http://www.surveymonkey.com/s/WLZ56SW We used Facebook and blog sites to encourage responses from our target audience of mainly teenage boys. We collected 25 responses, 18 from boys and 7 from girls. This gender breakdown is proportionate of the horror target audience. Survey monkey enabled us to collect responses time effectively and enabled participants to respond at leisure, allowing them to expand on their responses. Facebook is popular amongst teenagers, therefore was an ideal network to advertise our survey amongst. Also people often have time to spare when on social networking sites, giving us a higher success rate in the amount of responses we achieved; the more responses collected the more reliable the data. We used both open and closed questions to receive a mix of quantitative and qualitative feedback.
5. Ghost and zombies appeared to be the most popular “monster” from our data. We tried to include ghosts in the first cut of our trailer, however our audience feedback suggested that their was confusion as to what genre the film fit into with the addition of the “dead son”, many felt that the torture and supernatural genre did not mix well, therefore we removed the ghost idea.
8. “ What’s your favourite Horror movie?”? A very wide range of answers was given to this open question. However, “Paranormal Activity” was only mentioned twice compared to the six times it was mentioned in the question “What was the last horror film you saw?”, further suggesting cinema sales are heavily due to advertising, not necessarily how much the audience enjoyed the film.
9. “What would persuade you to see a Horror movie?” Trailers appear to be the most effective form of advertising for films, receiving 64% of the votes. Therefore it is vital that our trailer is impactful and has components of horror that the TA wish to see. Word of mouth and reviews were also popular as other people’s opinions seem to influence and audience more so than production values such as actors and directors which received the lowest percentage of votes.
