A short presentation about Facebook Live Video. - What is Facebook Live video? - How To do Facebook Live video (hints and tips) - Examples of Facebook Live video executions

1. Facebook Live Video
24│05│2016
Nick Burcher
@nickburcher

3. Launch
Facebook launched Facebook
Mentions (for celebrities and verified
figures in 2014) and Facebook Live
video (for everyone) in 2016.
Facebook Live Video –
‘the new selfie’
Devices
Started on iOS and Android phones,
but Facebook will now let other
cameras stream to Facebook Live –
eg DJI drones + Mevo live event
camera supports Facebook Live and
offers editing and different camera
angles.
Rollout and connection
Integrated into the Facebook mobile
app on iOS and Android.
4G or Wifi connection recommended
for best quality.

4. Have engaging conversations
Facebook Live video allows real time
interaction with viewers – brands can use
Facebook Live Video to Inspire, Inform
and Involve.
About Facebook Live
Reach new audiences
Friends and followers can get a
notification in their feed that you are
‘Live.’
Viewers can also ‘Live Subscribe’ to
future broadcasts and the Live map is an
additional way of finding Live content.
[*privacy settings = public or private]
Filters and free text
Extra layers of fun can be added through
use of filters and free hand text!

5. Live Video appears
in News Feed*
(*videos are square so landscape vs portrait is not an issue)

6. Videos are discovered through News Feed, notifications & ‘Live Subscribe’
(There is also a Live Map at www.facebook.com/live)

7. Promote before the event – on page,
cross-platform and with ads
Live video is hosted on Page with friends /
fans notified + shown on the Live Map
‘Was Live’ – videos are archived as a post
on page after broadcast has finished
3 elements of Live video
Live Videos should be planned and produced as part of content calendar
(Live Videos can be from 4 seconds to 90 minutes long)

8. Facebook prioritises
Live Video in the News
Feed
Facebook have updated
their algorithm to give more
priority to Live Video:
http://newsroom.fb.com/news/
2016/03/news-feed-fyi-taking-
into-account-live-video-when-
ranking-feed/

9. Going Live!
1) Go to Update Status
Select ‘Live Video’
2) Create a description
+ select privacy (Public,
Friends, Only Me etc)
Then click ‘Go Live’
3) 3 second countdown
and then you are Live!
(Use the arrow in the top right
to switch between front and
back camera)
4) Click ‘Finish’
and your Live Video will end
5) Replay of your video
is posted to your feed and
can be saved to your
phone camera roll

10. Everybody’s doing it!

11. Bringing brands and
events to life with LIVE
Doctors Without Borders / Medecins
Sans Frontieres:
“We are live from MSF’s
Mediterranean search and rescue
boat….
…Yesterday we rescued 417 people
from the waters…
…Sebastian will introduce you to
some of the rescued people and
some of the team.
Do you have a question for him?
Post it in the comment box below.”

12. Does it work???
“As Seen On Viral” – Chewbacca mask sells out after Live Video gets over 140m views:
https://www.facebook.com/candaceSpayne/videos/10209653193067040/

13. Ideas and tips for
success!
1) Promote your broadcast before
2) A strong signal is vital - 4G or
Wifi (beware: poor signal =
poor quality video)
3) Plan your broadcast (think
about the topics on the right)
and run for extended periods
so that audiences can build
4) Call out commenters by name,
adapt broadcast according to
discussion and plan for both
live and replay audiences
5) Optimise with a strong
description and ask viewers to
click to subscribe

14. Summary
Facebook Live Video offers advertisers
a new avenue to create real-time
innovative content that can Inspire,
Inform and Involve.
+
The real strength of Facebook Live
video will come from connecting into
the rest of the communications
system – aligning with other content
initiatives, cross-channel promotion
etc.
@nickburcher