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Facebook Live! The Secret Sauce

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Facebook Live! The Secret Sauce

  1. 1. Facebook Live! The Secret Sauce by Dave Navarro, Jr. dave@navarrojr.com @dnavarrojr fb.me/TechGuruDave www.notachilipepper.com
  2. 2. Engagement is the most important metric on Facebook. Engagement is the interaction between you (your posts) and your followers. Engagement determines how often your followers see your posts.
  3. 3. Diminishing Returns The longer a follower does not interact with your page, the less they will see of your posts. The goal is to get them to interact with a post (click on it, like it or comment on it) in order to reset the “clock”.
  4. 4. Using the Facebook App The Facebook app allows you to “go live” using your phone camera. You can only broadcast to your personal timeline. The Facebook “Pages”app allows you to broadcast to any page you manage or and group you have permissions for a live broadcast. The apps save a copy of the video on your phone as well as broadcasting the live video stream.
  5. 5. Professional Video Streaming Software like vMix, Livestream and Open Broadcast let you stream to Facebook Live from a computer or laptop. The programs allows you to use multiple camera sources or a capture from your computer screen. They also allow you to use images, pre- recorded video, and add overlays such as a caption or lower-third.
  6. 6. Audio is King in Live Video Streaming The goal of your live stream is to get your message out. Followers will understand and put up with video issues (low resolution, skipping, pausing, etc.) but if they cant hear what you are saying, they will tune out.
  7. 7. What Makes a Good Live Stream? • A Good Message • An Entertaining Message • An Event • Keep it short! No more than 2 minutes • Dont worry about being perfect!
  8. 8. What do I need? • A camera – Phone, Webcam, Pro Camera • A solid internet connection • A phone tripod adapter – Optional • A tripod – Optional • Advanced software or app
  9. 9. Questions?Facebook Live! The Secret Sauce

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