2. Engagement is the most important
metric on Facebook.
Engagement is the interaction
between you (your posts) and your
followers.
Engagement determines how
often your followers see your
posts.
3. Diminishing Returns
The longer a follower does not
interact with your page, the
less they will see of your
posts. The goal is to get them
to interact with a post (click
on it, like it or comment on it)
in order to reset the “clock”.
4. Using the Facebook App
The Facebook app allows you to “go
live” using your phone camera. You can
only broadcast to your personal
timeline.
The Facebook “Pages”app allows you to
broadcast to any page you manage or
and group you have permissions for a
live broadcast.
The apps save a copy of the video on
your phone as well as broadcasting the
live video stream.
5. Professional Video Streaming
Software like vMix, Livestream and Open
Broadcast let you stream to Facebook Live
from a computer or laptop. The programs
allows you to use multiple camera sources
or a capture from your computer screen.
They also allow you to use images, pre-
recorded video, and add overlays such as a
caption or lower-third.
6. Audio is King in Live Video Streaming
The goal of your live stream is to get
your message out. Followers will
understand and put up with video
issues (low resolution, skipping,
pausing, etc.) but if they cant hear
what you are saying, they will tune
out.
7. What Makes a Good Live Stream?
• A Good Message
• An Entertaining Message
• An Event
• Keep it short! No more than 2
minutes
• Dont worry about being perfect!
8. What do I need?
• A camera – Phone, Webcam, Pro Camera
• A solid internet connection
• A phone tripod adapter – Optional
• A tripod – Optional
• Advanced software or app
