Social media Platform

2. What Is Periscope?
Periscope is a form of social media where people can
stream live videos of whatever they want. Created by
Kayvon Beykpour and Joe Bernstein in 2014. The idea
for periscope came when both the founders were on
vacation in 2013. Bought by Twitter in early 2015
periscope with Kayvon Beykpour and Joe Bernstein still
as CEO's revamped Periscopes officially publicly
launched on March 26, 2015 and as an iOS app for
Twitter. A month later a Periscope app for Androids was
made.

3. Uses & Gratifications
• You can share live broadcasts with your
Twitter/Periscope following and the app sends a
notification to your followers that you’re streaming
live.
• There is a chat function that lets you interact with
your audience, and them with you. In short viewers
can comment on your live stream.
• When your broadcast is over, the communication
patterns of your data from it come on the screen and
show you number of views, retention rate, duration of
video, and number of hearts received.

4. Tips For Broadcasting
• The Title is Everything
• Be Aware of the Time
• Converse
• Don't Waste the Good Content
• Outline Your Content
• Make a background that is grappling

5. The Good And The Bad
Strengths
• Periscope is a free
downloadable mobile app
that works with either
iPhone or Android.
• While watching a live
stream you can tap on the
screen to give the
broadcaster hearts.
• When you end your
broadcast, you can save the
video to your camera roll
and share it or watch it later.
Weaknesses
• Your lives tream is only
available for 24 hours.
• Periscope shoots only
in vertical mode which has
now become intuitive for
anyone shooting any type of
video on their smart phones.
• The ability to comment
is limited to the first 200
people viewing the
broadcast.

7. Periscope’s Competition
• Meerkat- Is a live broadcasting app that
launched on Feb. 27, 2015. It only allows
Twitter users to live broadcast from their
mobile phones to their followers.
• Camio- Is a live broadcasting app with
the ability to turn mobile devices into
monitoring systems. Users can download
and use one device for free.

9. Video
• https://youtu.be/LkApQffFoMc - Alexander
Novicov (What Is Periscope and Should You
use it for your business?)
• https://youtu.be/t4I_1v10J2Q - Creating Your
Periscope Account.
• https://www.periscope.tv/ - Periscope’s
Home Page

10. Sources
• http://www.investopedia.com/articles/investing/041015/mee
rkat-camio-and-periscope-which-will-succeed.asp
• http://www.socialbrite.org/2015/07/02/periscope-for-
nonprofits-a-quick-guide-review/
• http://blog.getresponse.com/20-unmissable-tips-for-using-
periscope-for-business.html
• http://www.socialmediaexaminer.com/6-ways-to-use-
periscope-for-your-business/
• http://www.alexnovicov.com/what-is-periscope-and-should-
you-use-it/

11. FIN