Channel data management is a solution that enables companies who want to transform their channel into the 'New Smart Channel'. Zyme’s leadership position in the CDM (Channel Data Management) space helps high-tech companies easily navigate complex and important tracking channel data in a very efficient manner. For more information, please visit - http://www.zyme.com/channel-data-management

1. Introduction to
Channel Data
Management
February 2015

2. © Zyme Solutions Inc. 2014
PRODUCT
MAKERS
PRODUCT
BUYERS
2000 years without

3. © Zyme Solutions Inc. 2014
PRODUCT
MAKERS
PRODUCT
BUYERS?
What’s Changed?

4. © Zyme Solutions Inc. 2014
Channel
Data
Management
Manufacturing
Progress
Speed of
Product
Innovation
Financial
Exposure
Regulation
Historic Drivers

5. © Zyme Solutions Inc. 2014
PRODUCT
MAKERS
PRODUCT
BUYERS
Channel
Data
Management
WHAT
WHEN WHO
HOW
WHY
WHERE
CDM Deliverables

6. © Zyme Solutions Inc. 2014
WHAT WHERE WHEN
WHOHOW WHY
When are they
buying?
Is there a
seasonality?
Is the purchase
time sensible?
Where do buyers
get my stuff?
Where should I keep
my inventory?
From what partners
do they buy?
What’s selling?
What’s building
up stock?
Which products
should I make
more of?
Who is ultimately
buying my
products?
In what industry are
they? What resonates
with them?
In what
quantities?
At what
price?
What
incentives?
What
promotions?
Required High Level Capabilities
Collect Sales &
Inventory Data
from Partners
Clean &
Standardize this
data
Enrich &Validate
the data against
business rules
Clean and Validate
Location data
Reconcile Partner
Identities to Sales
Transactions
Identify End
Customers at
transaction level
Enrich End
Customers data
Trend Analysis on
Sales and
Inventory data
Analyse Price
sensitivity
Analysis of
complex logistics
impact
Manage Sales
Credits & Partner
Incentives
Profile &
Benchmark

7. © Zyme Solutions Inc. 2014
Anatomy of a World Class CDM Solution
Flexible Gateway for Sourcing Channel Data
Open Channel Data Validation & Enrichment Framework
Accurate Partner & End-Customer Identification Framework
Rich Channel Data Consumption Framework
Automated Load
Mechanisms
Cleansing & Standardization
at Origination
E-Commerce Site
Scanning
Global Master
Of Locations Variations
Rules Engine with
Built-in Best Practices
Prioritized Exception
Resolution UI
Multi-Attribute
Matching
with built-in local
knowledge
Global
Gold Standard
Location level
Partner Directory
Transaction level
partner/
end-customer
reconciliation
3rd party
enrichment
sources
(eg. D&B)
Prioritized
Exception
Resolution
UI
Pre-Built role
based Reports
and Analytical
Dashboards
Multi-Program
Incentives-
Management
Applications
Payments
Calculation
Engine
Open APIs for
Integration into
business
processes
Pre-built Apps &
integration to
Prevalent
Applications
Flexible Gateway for Sourcing Channel Data
Automated Load
Mechanisms
Cleansing & Standardization
at Origination
Open Channel Data Validation & Enrichment Framework
Global Master
Of Locations Variations
Rules Engine with
Built-in Best Practices
Prioritized Exception
Resolution UI
Accurate Partner & End-Customer Identification Framework
Multi-Attribute
Matching
with built-in local
knowledge
Global
Gold Standard
Location level
Partner Directory
Transaction level
partner/
end-customer
reconciliation
3rd party
enrichment
sources
(eg. D&B)
Prioritized
Exception
Resolution
UI
Rich Channel Data Consumption Framework
E-Commerce Site
Scanning
Pre-Built role
based Reports
and Analytical
Dashboards
Multi-Program
Incentives-
Management
Applications
Payments
Calculation
Engine
Open APIs for
Integration into
business
processes
Pre-built Apps &
integration to
Prevalent
Applications
GlobalEnablingServices
LocalEnablingServices

8. © Zyme Solutions Inc. 2014
The State of the CDM Market
Company Maturity
 Size of Revenue
 Scale of Operations
 Financing Model
 Number of Customers & references
Strength of Offer
 Industry Expertise
 High-Tech,
 Industrial Automation,
 Pharma, Financial
Services, Insurance*
 Geographical Strength
 Global
 Regional
 Country
 Breadth of Offer & Functionality
 Multi-functional - Selected
 Pure Play - Complete
 Pure Play - Niche
Zyme
CI
Entomo
CMR
Context Informatica
SAP
Oracle
Vistex
ModelN Tibco
Channel360
CCI
Jarmany
Compris E2Open
Company Maturity
StrengthofOffer
80%
20%
In-House
External
High
High
Low
Low
*Excluded from the charts

9. © Zyme Solutions Inc. 2014
Ensuring CDM = Value
CONSUMPTION
C C
C
C
C 5

10. © Zyme Solutions Inc. 2014