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June 2016
TRACXN REPORT : MARKETING TECH
Marketing Tech, June 2016
Tracxn
World’s Largest Startup Research Platform
2
To receive the full 520 page report, write to us at bd@tracxn.com
Marketing Tech, June 2016
Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 08
Investment Trend 11
Who is Investing 19
Exit Outlook - IPO, Acquisitions 24
Sub Sector Analysis 27
Company List 68
Team 520
3
3
Marketing Tech, June 20164
Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
ENERGYMOBILE
ENTERPRISE
APPLICATIONS
TECH FINTECH EDUCATION HEALTHCARE
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
WIND ENERGY
SMART GRID
BIOENERGY
ELECTRIC VEHICLES
NUCLEAR ENERGY
SOLAR ENERGY
ENERGY STORAGE
FUEL CELLS
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
INTERNET OF THINGS
3D PRINTING
BITCOIN
PAYMENTS
EDUCATION IT
SELF LEARNING
LIFE SCIENCES
DIGITAL HEALTH
Marketing Tech, June 20165
Sector Overview
Scope of report
The report covers companies that provide tools for marketers to create, manage and analyse their marketing campaigns across
multiple channels ranging from email and social media to mobile.
We have not included companies that provide tools to manage paid marketing or advertising, Agencies that that do not provide
a software solution. We have also excluded Legacy Companies like Adobe, IBM and Oracle who provide a full stack marketing
suite. Major focus areas of this report include,
Name Descriptions
Marketing Automation Suite Comprehensive solutions for identifying, engaging and tracking customers across multiple channels
Email Marketing
Email creation and distribution tools that enable marketers to manage mailing lists and engage customers via
newsletters
Social Media Marketing and
Monitoring
Platforms to monitor the social media activity of customers and competitors and manage campaigns across social
networks
Content Marketing
Enables marketing teams to source, create and distribute content in addition to tracking the performance of the
campaigns
Mobile Marketing Tools that enable marketers to engage customers on their mobile devices via push messages, SMS and MMS
Predictive Marketing
Analytics platforms for customer demographics and behavioral activity data to generate context for personalized
engagement
Account Based Marketing Companies that enable B2B Marketers in contextually engaging prospects over longer sales cycles
Conversion Rate Optimization
Website visitor activity tracking and optimizing conversion via landing pages, A/B Testing and Search Engine
Optimization
Marketing Tech, June 20166
Funding Summary
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
7
7
Marketing Tech, June 20168
YoY – Number of companies founded
193
216
265
241
169
194
0
60
120
180
240
300
2010 2011 2012 2013 2014 2015
No.ofCompanies
• Marketing Automation is seeing
a trend of verticalization with a
rise in Industry specific solutions
• Mobile Marketing and Analytics
platforms have risen owing to
the shift in consumer preference
to handheld devices
• The number of Social media
marketing startups has fallen by
57% since its peak of 54
companies in 2012
App Annie Intercom EverString 6sense AwarenessHub Engagio
Optimizely Percolate Persado Bluecore Drift Hive9
Marketing Tech, June 20169
Distribution of Companies across Countries
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
0
10
Marketing Tech, June 201611
YoY – Number of Rounds and Total Funding
$0.7B
$0.6B
$1.0B
$1.6B $1.6B
$2.2B
$2.7B
$3.2B
$0.8B
125
151
241
317
379
465
399
332
93
0
100
200
300
400
500
0.0
0.7
1.4
2.1
2.8
3.5
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inBillions)
Funding Amount Number of Rounds
Marketing Tech, June 201612
YoY – Number of Rounds by Stage
Marketing Tech, June 201613
YoY – Funding by Stage
Marketing Tech, June 201614
Average Ticket Size – Early Stage
Marketing Tech, June 201615
Top investments in last one year
Marketing Tech, June 201616
Top investments in last one year
Marketing Tech, June 201617
Funnel view of Sector
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
8
18
Marketing Tech, June 201619
Most Active Investors in Sector
58 57
48
41
36
32
29 28 27 27
0
14
28
42
56
70
500 Startups Sequoia Capital Battery First Round Y Combinator Accel Partners Bessemer
Venture Partners
Silicon Valley
Bank
DFJ New Enterprise
Associates
NumberofCompanies
Intercom Medallia ExactTarget Gigya Optimizely Hootsuite Intercom Ensighten RichRelevance Lithium
Influitive App Annie Optimizely Percolate Mixpanel Coremetrics Return Path Main Street Hub Meebo BloomReach
Marketing Tech, June 201620
Where are Top Investors investing
Marketing Tech, June 201621
Top Investor by Stage of Entry
Marketing Tech, June 201622
Top IPOs in last three years
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
3
23
Marketing Tech, June 201624
Major Acquisitions in last one year
Date Company Acquirer Overview
Total
Funding
Jan-2015
StrongView
(Redwood City, 2002)
HGGC
Contextual email and cross-channel marketing platform
Evercore, GLOBESPAN CAPITAL, Sequoia Capital, dag ventures
$36.1M
Jan-2014
Clicktools
(Phoenix, 2001)
CallidusCloud Feedback software for businesses
Oct-2013
Intela
(Boulder, 2006)
XLMarketing
Performance based marketing
Bridge Bank, Bestport, ETV Capital SA
$7.2M
Sep-2013
Storify
(San Francisco, 2009)
Livefyre
Social media content curation platform.
Khosla Ventures, Promus Ventures
$2M
Jun-2013
Linksy
(Seattle, 2012)
ProjectBionic
Influencer marketing platform for discovering and building engagement with
influencers
Techstars
$100k
May-2013 gopollgo.com
GoPollGo
(Palo Alto, 2011)
Yahoo
Social Polling Platform
Idealab, CrunchFund
$425k
Jun-2012
AddIn Social
(Ottawa, 2010)
Myemma Social media campaign management plugin $5.4k
Jan-2011
Vendemore
(Stockholm, 2007)
Bisnode Account Based Marketing, targeted digital marketing to your key accounts.
Marketing Tech, June 2016
Acquisitions – Full Stack Marketing Tech Players
25
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
6
26
Marketing Tech, June 201627
June 2016Tracxn BlueBox : Marketing Tech
1966+ companies in the sector, with total $14.5B funded across ~1231 companies. $4.1B invested in 2015/16
Marketing Tech, June 201628
Top Business Models by Funding
$2.6B
$2.3B
$2.1B
$1.7B
$820M $793M $717M $708M $661M
$577M
0
500
1000
1500
2000
2500
3000
Marketing
Automation
Social Content
Marketing
Mobile Customer
Experience
User Identity
Management
Predictive
Marketing
Email
Marketing
Conversion Rate
Optimization
Customer Data
Platform
TotalFundingAmount(inMillions)
# Cos. 203 334 283 199 24 50 50 124 160 32
Avg. Age 2007.6 2009.9 2010.4 2010.9 2007.5 2006.6 2008.8 2009 2010.3 2009.3
ExactTarget Hootsuite Episerver App Annie Medallia Merkle Apigee Campaign Monitor Optimizely Zeta
Infusionsoft Dataminr NewsCred GeTui Lithium Gigya EverString Return Path Clicktale Datalogix
Marketing Tech, June 201629
Marketing Automation – Business Model
Description
Marketing Tech, June 201630
Marketing Automation – Entrepreneur Activity
and Investment Trend
Marketing Tech, June 201631
Marketing Automation – Most Funded Companies
Marketing Tech, June 201632
Social – Business Model Description
Marketing Tech, June 201633
Social – Entrepreneur Activity and Investment
Trend
Marketing Tech, June 201634
Social – Most Funded Companies
Marketing Tech, June 201635
Content Marketing – Business Model Description
Marketing Tech, June 201636
Content Marketing – Entrepreneur Activity and
Investment Trend
Marketing Tech, June 201637
Content Marketing – Most Funded Companies
Marketing Tech, June 2016
Mobile – Business Model Description
38
Marketing Tech, June 201639
Mobile – Entrepreneur Activity and Investment
Trend
Marketing Tech, June 201640
Mobile – Most Funded Companies
Marketing Tech, June 201641
Customer Experience Management –
Entrepreneur Activity and Investment Trend
Marketing Tech, June 201642
Customer Experience Management – Most Funded
Companies
Marketing Tech, June 201643
Predictive Marketing – Entrepreneur Activity and
Investment Trend
Marketing Tech, June 201644
Predictive Marketing – Most Funded Companies
Marketing Tech, June 201645
Email Marketing – Entrepreneur Activity and
Investment Trend
Marketing Tech, June 201646
Email Marketing – Most Funded Companies
Marketing Tech, June 201647
Conversion Rate Optimization – Business Model
Description
Marketing Tech, June 201648
Conversion Rate Optimization – Entrepreneur
Activity and Investment Trend
Marketing Tech, June 201649
Conversion Rate Optimization – Most Funded
Companies
Marketing Tech, June 201650
Account Based Marketing – Entrepreneur Activity
and Investment Trend
Marketing Tech, June 201651
Account Based Marketing – Most Funded
Companies
Marketing Tech, June 201652
Analytics – Entrepreneur Activity and Investment
Trend
Marketing Tech, June 201653
Analytics – Most Funded Companies
Marketing Tech, June 201654
Influencer Marketing – Entrepreneur Activity and
Investment Trend
Marketing Tech, June 201655
Influencer Marketing – Most Funded Companies
Marketing Tech, June 201656
Interesting Unfunded Companies
Marketing Tech, June 201657
Interesting Unfunded Companies
Marketing Tech, June 201658
Interesting Seed Companies
Marketing Tech, June 201659
Interesting Series A Companies
Marketing Tech, June 201660
Interesting Series A Companies
Marketing Tech, June 201661
Interesting Late Stage Companies
Marketing Tech, June 201662
Interesting Late Stage Companies
Marketing Tech, June 201663
Interesting Late Stage Companies
Marketing Tech, June 201664
Top Funded Deadpooled Companies
Marketing Tech, June 201665
Top Funded Deadpooled Companies
Marketing Tech, June 201666
Useful Links
Marketing Tech, June 2016
Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Company List
Team
7
67
Marketing Tech, June 2016
COVERS THE FOLLOWING SECTORS
Marketing Automation Channel Marketing Content Marketing Data Platforms Analytics Lead Management Others
Marketing Tech – Company List
68
Marketing Tech, June 2016
Marketing Automation (1/54)
69
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Company Details Funding Investors
Optify [2010, New York City]: Twazzup is an online application that searches Twitter for relevant news and
information. It uses proprietary algorithm to list the most influential tweets on a topic, related photos, and a list of
keywords based on the input search query.
$7.12M
KEC Ventures, BRaVe Ventures,
Rubicon, Milestone Venture Partners,
SocialStarts, Gary Vaynerchuk
Intercom [2013, Berlin]: Netfluencers is an online marketplace platform which connects Facebook page admins
with brands for promoting campaigns organically through word of mouth. It provides a platform where Facebook
publishers can capture the campaigns that fit their target audience and then post them to their social networks.
Project A Ventures, Bauer Venture
Partners, Creathor, Investment Bank
of Berlin
Suite
IBM Marketing Cloud [2009, Cupertino]: AddThis provides behavioural audience data and website marketing
tools. AddThis processes the real-time interest and intent data from monthly unique visitors across global domains.
Enables brands to see inside custom audiences to reveal content engagement habits, geographic distinctions and
brand adjacencies. Offers tools to engage and convert visitors with onsite audience targeting and social publishing
tools.
$108.5M
Volition Capital, Silicon Valley Bank,
Mack Capital, Lead Edge Capital,
Floodgate, Insight Partners
Suite
Marketo [2005, Portland]: The Pulse Network provides a cloud-based platform focused on content marketing and
event solutions. Serves Fortune 500 companies, to small and mid-size companies, boost awareness, drive lead
generation, and enhance client engagement. Delivers online and offline marketing programs B2B and B2C brands.
$79.75M
RPM Ventures, HighBar Partners, DFJ
Frontier, Emergence Capital Partners,
Millennium Technology Value
Partners, Anthem Education Group,
Salesforce, Split Rock, Anthem
Venture Partners, EPIC Ventures
Suite
SimplyCast [2008, San Diego]: Kitedesk is a lead prospecting and relationship discovery tool. It collects data about
millions and businesses and people from various data providers and offers users a 12 point critriea based tool to
discover new prospects, including from linkedin. It helps then discover the most effective relationship path from its
interntal employees to reach the prospect and get warm introductions. It integrates with salesforce to allow import
of newly discovered propects directly into sales force with their rich profiles, and allow mobile based interface to
update salesforce CRM data.
$77.9M
Georgian Partners, Presidio Ventures,
Silver Lake, Battery, Tenaya Capital,
Bain Capital Ventures
Marketing Tech, June 2016
Marketing Automation (2/54)
70
Company Details Funding Investors
Suite
Eloqua [2009, Chicago]: NeoReach is an online platform that connects brands with bloggers and social media
influencers who are looking for new brands to endorse. Brands post an offer on the NeoReach platform where
social media influencers select a brand that fits their interest, and share the sponsored product or content. It
rewards influencers on a pay-per-click (PPC) basis for sharing links through blogs, social media or other means. The
advertisers paying for the clicks set the cost-per-click rate. The company claims that over 10,000 users employ the
NeoReach platform and that it has delivered more than half a million clicks. NeoReach claims that it has about
4,200 bloggers, 800 celebrities and influencers, and about 5,600 local influencers and everyday people.
$60.36M
Yahoo! Japan, Baird Capital, Silicon
Valley Bank, Pritzker Group, I2A Fund,
TomorrowVentures, EPIC Ventures
Suite
Nurture [2007, Cupertino]: Offers a platform for companies to post their assignment and advocates to earn
rewards after completing them. Part of Blue Startup Accelerator. Deadpooled in early 2015.
$56.89M
Redpoint, Split Rock, Battery, GGV
Capital
Suite
SmarterHQ [2007, San Francisco]: SmartZip’s predictive marketing platform combines the power of big data and
predictive analytics with precise multichannel marketing. Caters to real estate agents, solar providers, financial
service providers, high value home service providers among others. The property-level database has hundreds of
distinct variables on over 95 million residential homes across 56,000 U.S. neighborhoods. Features include territory
optimization social media ads and custom landing pages. Part of the Red Herring top 100 startups in North
America.
$32.2M
Founders Fund, Ignition Partners,
BlueRun Ventures, SV Angel, Western
Technology Investment
Suite
Intela [2009, Boulder]: Citia is a SaaS solution which transforms content into smaller, easy-to-read digital cards
with support for social sharing. Aims to deliver higher engagement by letting readers sift and skim through content
easily. Fine tuned for web and mobile platforms, also allows tracking the movement of each card to quantify reach
and impact. Featured in The New Yorker, TechCrunch, The New York Times, The Atlantic and PandoDaily.
$22.8M
Grotech, Access Venture Partn,
Mergelane, kwiadvisory.com, Noro
Suite
Actito [2011, West Hollywood]: Susurrus is a web platform that mixes amp; matches fashion/ beauty brands with
the right fashion bloggers - influencers and manages the execution and monitoring of influencer marketing
campaigns. Offers tools to measure and analyse campaigns.
$20M
Founders Fund, Guggenheim Partners,
WME Entertainment, Participant
Media, Intertainment Media,
Capricorn
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (3/54)
71
Company Details Funding Investors
Suite
clusterzap [2013, San Francisco]: Laugh Tech, earlier known as BitGather has developed an analytical tool called
Hot Pages which keeps a track in real time on the number of Facebook likes and retweets, a social media post
earns. It also operates a website which curates funny topics from around to world to assist brands in publish
content relevant to them from all round the world.
$17.8M
Fidelity Growth Partners Europe,
CyberAgent Ventures, GREE Ventures,
Eight Roads Ventures, NTT, GMO
VenturePartners, Fidelity Growth
Partners, COLOPL, J Capital Inc
Suite
On [2011, Palo Alto]: MailMunch is a tool (which can be embedded into the site) to collect email addresses from
website visitors and grow subscribers using option-forms and exit/entry intent technology. Forms can be deployed
across all platforms (mobile amp; online). Other features include A/B testing and analytics.
$15.9M
Suite
LeadMaster [2006, Winnersh]: Provides affiliate marketing and partner management platform that helps
enterprises to connect directly with their online and mobile publishers globally. Its offers a platform to manage
leads bidding, tracking and scrubbing. It also provides tracking, analytics and management tools across
multiple digital media channels, including affiliate marketing and lead generation. It's platform helps to enable
automated commissions, creative and payments worldwide. It was included in the 2014 Future Fifty by Tech City.
$11.17M Kreos Capital, Octopus Investments
Suite
Neolane [2015, San Mateo]: Influitive’s AdvocateHub is a platform to manage and mobilize all customer advocates
in a central location to provide referral leads, reference calls and social media advocacy, for maximum buying cycle
efficiency. AdvocateHub platform can identify, recruit, mobilize people who can subsequently be used in marketing
campaigns, as well as to refer clients. Recently launched the Influitive Communites feature for B2B marketers.
Integrates with LinkedIn and salesforce.com, plans to integrate with social networks and demand generation
software such as Eloqua and Marketo in the future. Named in the 2015 OnCloud Top 100 Private Companies.
$10.54M
Bullpen Capital, Real Ventures, Rho
Canada Ventures, First Round,
FirstMark Capital, Extreme VP, Storm
Ventures
Suite
market2lead [2014, Atlanta]: Pure360 provides an email amp; SMS marketing platform. Features include Drag and
Drop email building capabilities, mobile optimized emails with dynamic content, Personalization and site-specific
targeting, leveraging real time user data to re-engage customers and automated email campaigns. Also offers
analytics by device and browser type. Integrates with Magento, SalesForce, MSDynamics and Google Analytics in
addition to social platforms. Clients include Virgin, Rightmove, Innocent drinks, Hackett and Tetley.
$10.2M Kleiner Perkins, Google Ventures
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (4/54)
72
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (5/54)
73
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (6/54)
74
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (7/54)
75
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (8/54)
76
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (9/54)
77
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (10/54)
78
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (11/54)
79
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (12/54)
80
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (13/54)
81
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (14/54)
82
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (15/54)
83
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (16/54)
84
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (17/54)
85
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (18/54)
86
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (19/54)
87
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (20/54)
88
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (21/54)
89
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (22/54)
90
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (23/54)
91
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (24/54)
92
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (25/54)
93
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (26/54)
94
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (27/54)
95
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (28/54)
96
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (29/54)
97
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (30/54)
98
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (31/54)
99
Marketing
Automation
Channel
Marketing
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Marketing
Data
Platforms
Analytics
Lead
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Others
Marketing Tech, June 2016
Marketing Automation (32/54)
100
Marketing
Automation
Channel
Marketing
Content
Marketing
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Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (33/54)
101
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (34/54)
102
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Marketing Automation (35/54)
103
Marketing
Automation
Channel
Marketing
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Platforms
Analytics
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Others
Marketing Tech, June 2016
Marketing Automation (36/54)
104
Marketing
Automation
Channel
Marketing
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Platforms
Analytics
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Others
Marketing Tech, June 2016
Marketing Automation (37/54)
105
Marketing
Automation
Channel
Marketing
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Platforms
Analytics
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Others
Marketing Tech, June 2016
Marketing Automation (38/54)
106
Marketing
Automation
Channel
Marketing
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Marketing
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Platforms
Analytics
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Others
Marketing Tech, June 2016
Marketing Automation (39/54)
107
Marketing
Automation
Channel
Marketing
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Marketing
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Platforms
Analytics
Lead
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Others
Marketing Tech, June 2016
Marketing Automation (40/54)
108
Marketing
Automation
Channel
Marketing
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Platforms
Analytics
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Others
Marketing Tech, June 2016
Marketing Automation (41/54)
109
Marketing
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Channel
Marketing
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Platforms
Analytics
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Management
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110
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111
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112
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113
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114
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115
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116
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117
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118
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119
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120
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121
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123
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124
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125
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126
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127
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128
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129
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130
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131
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132
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133
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135
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136
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137
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138
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139
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141
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142
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143
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144
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145
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146
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147
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148
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149
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150
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151
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152
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153
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154
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155
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156
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157
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158
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159
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160
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161
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162
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163
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164
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165
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166
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167
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168
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169
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170
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171
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172
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175
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176
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177
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180
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190
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191
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269
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270
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280
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283
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284
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285
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286
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287
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316
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317
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318
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326
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327
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328
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329
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332
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334
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336
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337
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338
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339
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340
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341
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342
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343
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344
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345
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346
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347
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348
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349
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355
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357
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358
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362
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364
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365
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369
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Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Content Marketing (62/64)
374
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Content Marketing (63/64)
375
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Content Marketing (64/64)
376
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (1/22)
377
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (2/22)
378
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (3/22)
379
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (4/22)
380
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (5/22)
381
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (6/22)
382
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (7/22)
383
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (8/22)
384
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (9/22)
385
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (10/22)
386
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (11/22)
387
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (12/22)
388
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (13/22)
389
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (14/22)
390
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (15/22)
391
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (16/22)
392
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (17/22)
393
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (18/22)
394
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (19/22)
395
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (20/22)
396
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (21/22)
397
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Data platforms (22/22)
398
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (1/20)
399
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (2/20)
400
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (3/20)
401
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (4/20)
402
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (5/20)
403
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (6/20)
404
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (7/20)
405
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (8/20)
406
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (9/20)
407
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (10/20)
408
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (11/20)
409
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (12/20)
410
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (13/20)
411
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (14/20)
412
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (15/20)
413
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (16/20)
414
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (17/20)
415
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (18/20)
416
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (19/20)
417
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Analytics (20/20)
418
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (1/66)
419
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (2/66)
420
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (3/66)
421
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (4/66)
422
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (5/66)
423
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (6/66)
424
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (7/66)
425
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (8/66)
426
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (9/66)
427
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (10/66)
428
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (11/66)
429
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (12/66)
430
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (13/66)
431
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (14/66)
432
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (15/66)
433
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (16/66)
434
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (17/66)
435
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (18/66)
436
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (19/66)
437
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (20/66)
438
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (21/66)
439
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (22/66)
440
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (23/66)
441
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (24/66)
442
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (25/66)
443
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (26/66)
444
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (27/66)
445
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (28/66)
446
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (29/66)
447
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (30/66)
448
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (31/66)
449
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (32/66)
450
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (33/66)
451
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (34/66)
452
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (35/66)
453
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (36/66)
454
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (37/66)
455
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (38/66)
456
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (39/66)
457
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (40/66)
458
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (41/66)
459
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (42/66)
460
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (43/66)
461
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (44/66)
462
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (45/66)
463
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (46/66)
464
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (47/66)
465
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (48/66)
466
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (49/66)
467
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (50/66)
468
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (51/66)
469
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (52/66)
470
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (53/66)
471
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (54/66)
472
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (55/66)
473
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (56/66)
474
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (57/66)
475
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (58/66)
476
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (59/66)
477
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (60/66)
478
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (61/66)
479
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Marketing Tech, June 2016
Lead Management (62/66)
480
Marketing
Automation
Channel
Marketing
Content
Marketing
Data
Platforms
Analytics
Lead
Management
Others
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016
Tracxn Marketing Tech Landscape Report - June 2016

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Tracxn Marketing Tech Landscape Report - June 2016

  • 1. June 2016 TRACXN REPORT : MARKETING TECH
  • 2. Marketing Tech, June 2016 Tracxn World’s Largest Startup Research Platform 2 To receive the full 520 page report, write to us at bd@tracxn.com
  • 3. Marketing Tech, June 2016 Contents Topic Page No. Scope of Report 05 Entrepreneur Activity 08 Investment Trend 11 Who is Investing 19 Exit Outlook - IPO, Acquisitions 24 Sub Sector Analysis 27 Company List 68 Team 520 3 3
  • 4. Marketing Tech, June 20164 Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE ENERGYMOBILE ENTERPRISE APPLICATIONS TECH FINTECH EDUCATION HEALTHCARE SECURITY STORAGE NETWORKING MOBILITY IT OPS CLOUD INFRASTRUCTURE API MANAGEMENT BIGDATA INFRASTRUCTURE WIND ENERGY SMART GRID BIOENERGY ELECTRIC VEHICLES NUCLEAR ENERGY SOLAR ENERGY ENERGY STORAGE FUEL CELLS MOBILE COMMERCE MOBILE PAYMENTS MOBILE MARKETING MOBILE DEV TOOLS MOBILE HEALTH MOBILE GAMING MOBILE LEARNING MOBILE COMMUNICATION SAAS MOBILE-FIRST ENT. APPS INTELLIGENT ENT. APPS OPEN SOURCE RETAIL TECH MARKETING TECH STEALTH MODE VERTICAL SAAS INTERNET OF THINGS 3D PRINTING BITCOIN PAYMENTS EDUCATION IT SELF LEARNING LIFE SCIENCES DIGITAL HEALTH
  • 5. Marketing Tech, June 20165 Sector Overview Scope of report The report covers companies that provide tools for marketers to create, manage and analyse their marketing campaigns across multiple channels ranging from email and social media to mobile. We have not included companies that provide tools to manage paid marketing or advertising, Agencies that that do not provide a software solution. We have also excluded Legacy Companies like Adobe, IBM and Oracle who provide a full stack marketing suite. Major focus areas of this report include, Name Descriptions Marketing Automation Suite Comprehensive solutions for identifying, engaging and tracking customers across multiple channels Email Marketing Email creation and distribution tools that enable marketers to manage mailing lists and engage customers via newsletters Social Media Marketing and Monitoring Platforms to monitor the social media activity of customers and competitors and manage campaigns across social networks Content Marketing Enables marketing teams to source, create and distribute content in addition to tracking the performance of the campaigns Mobile Marketing Tools that enable marketers to engage customers on their mobile devices via push messages, SMS and MMS Predictive Marketing Analytics platforms for customer demographics and behavioral activity data to generate context for personalized engagement Account Based Marketing Companies that enable B2B Marketers in contextually engaging prospects over longer sales cycles Conversion Rate Optimization Website visitor activity tracking and optimizing conversion via landing pages, A/B Testing and Search Engine Optimization
  • 6. Marketing Tech, June 20166 Funding Summary
  • 7. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 7 7
  • 8. Marketing Tech, June 20168 YoY – Number of companies founded 193 216 265 241 169 194 0 60 120 180 240 300 2010 2011 2012 2013 2014 2015 No.ofCompanies • Marketing Automation is seeing a trend of verticalization with a rise in Industry specific solutions • Mobile Marketing and Analytics platforms have risen owing to the shift in consumer preference to handheld devices • The number of Social media marketing startups has fallen by 57% since its peak of 54 companies in 2012 App Annie Intercom EverString 6sense AwarenessHub Engagio Optimizely Percolate Persado Bluecore Drift Hive9
  • 9. Marketing Tech, June 20169 Distribution of Companies across Countries
  • 10. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 0 10
  • 11. Marketing Tech, June 201611 YoY – Number of Rounds and Total Funding $0.7B $0.6B $1.0B $1.6B $1.6B $2.2B $2.7B $3.2B $0.8B 125 151 241 317 379 465 399 332 93 0 100 200 300 400 500 0.0 0.7 1.4 2.1 2.8 3.5 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inBillions) Funding Amount Number of Rounds
  • 12. Marketing Tech, June 201612 YoY – Number of Rounds by Stage
  • 13. Marketing Tech, June 201613 YoY – Funding by Stage
  • 14. Marketing Tech, June 201614 Average Ticket Size – Early Stage
  • 15. Marketing Tech, June 201615 Top investments in last one year
  • 16. Marketing Tech, June 201616 Top investments in last one year
  • 17. Marketing Tech, June 201617 Funnel view of Sector
  • 18. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 8 18
  • 19. Marketing Tech, June 201619 Most Active Investors in Sector 58 57 48 41 36 32 29 28 27 27 0 14 28 42 56 70 500 Startups Sequoia Capital Battery First Round Y Combinator Accel Partners Bessemer Venture Partners Silicon Valley Bank DFJ New Enterprise Associates NumberofCompanies Intercom Medallia ExactTarget Gigya Optimizely Hootsuite Intercom Ensighten RichRelevance Lithium Influitive App Annie Optimizely Percolate Mixpanel Coremetrics Return Path Main Street Hub Meebo BloomReach
  • 20. Marketing Tech, June 201620 Where are Top Investors investing
  • 21. Marketing Tech, June 201621 Top Investor by Stage of Entry
  • 22. Marketing Tech, June 201622 Top IPOs in last three years
  • 23. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 3 23
  • 24. Marketing Tech, June 201624 Major Acquisitions in last one year Date Company Acquirer Overview Total Funding Jan-2015 StrongView (Redwood City, 2002) HGGC Contextual email and cross-channel marketing platform Evercore, GLOBESPAN CAPITAL, Sequoia Capital, dag ventures $36.1M Jan-2014 Clicktools (Phoenix, 2001) CallidusCloud Feedback software for businesses Oct-2013 Intela (Boulder, 2006) XLMarketing Performance based marketing Bridge Bank, Bestport, ETV Capital SA $7.2M Sep-2013 Storify (San Francisco, 2009) Livefyre Social media content curation platform. Khosla Ventures, Promus Ventures $2M Jun-2013 Linksy (Seattle, 2012) ProjectBionic Influencer marketing platform for discovering and building engagement with influencers Techstars $100k May-2013 gopollgo.com GoPollGo (Palo Alto, 2011) Yahoo Social Polling Platform Idealab, CrunchFund $425k Jun-2012 AddIn Social (Ottawa, 2010) Myemma Social media campaign management plugin $5.4k Jan-2011 Vendemore (Stockholm, 2007) Bisnode Account Based Marketing, targeted digital marketing to your key accounts.
  • 25. Marketing Tech, June 2016 Acquisitions – Full Stack Marketing Tech Players 25
  • 26. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 6 26
  • 27. Marketing Tech, June 201627 June 2016Tracxn BlueBox : Marketing Tech 1966+ companies in the sector, with total $14.5B funded across ~1231 companies. $4.1B invested in 2015/16
  • 28. Marketing Tech, June 201628 Top Business Models by Funding $2.6B $2.3B $2.1B $1.7B $820M $793M $717M $708M $661M $577M 0 500 1000 1500 2000 2500 3000 Marketing Automation Social Content Marketing Mobile Customer Experience User Identity Management Predictive Marketing Email Marketing Conversion Rate Optimization Customer Data Platform TotalFundingAmount(inMillions) # Cos. 203 334 283 199 24 50 50 124 160 32 Avg. Age 2007.6 2009.9 2010.4 2010.9 2007.5 2006.6 2008.8 2009 2010.3 2009.3 ExactTarget Hootsuite Episerver App Annie Medallia Merkle Apigee Campaign Monitor Optimizely Zeta Infusionsoft Dataminr NewsCred GeTui Lithium Gigya EverString Return Path Clicktale Datalogix
  • 29. Marketing Tech, June 201629 Marketing Automation – Business Model Description
  • 30. Marketing Tech, June 201630 Marketing Automation – Entrepreneur Activity and Investment Trend
  • 31. Marketing Tech, June 201631 Marketing Automation – Most Funded Companies
  • 32. Marketing Tech, June 201632 Social – Business Model Description
  • 33. Marketing Tech, June 201633 Social – Entrepreneur Activity and Investment Trend
  • 34. Marketing Tech, June 201634 Social – Most Funded Companies
  • 35. Marketing Tech, June 201635 Content Marketing – Business Model Description
  • 36. Marketing Tech, June 201636 Content Marketing – Entrepreneur Activity and Investment Trend
  • 37. Marketing Tech, June 201637 Content Marketing – Most Funded Companies
  • 38. Marketing Tech, June 2016 Mobile – Business Model Description 38
  • 39. Marketing Tech, June 201639 Mobile – Entrepreneur Activity and Investment Trend
  • 40. Marketing Tech, June 201640 Mobile – Most Funded Companies
  • 41. Marketing Tech, June 201641 Customer Experience Management – Entrepreneur Activity and Investment Trend
  • 42. Marketing Tech, June 201642 Customer Experience Management – Most Funded Companies
  • 43. Marketing Tech, June 201643 Predictive Marketing – Entrepreneur Activity and Investment Trend
  • 44. Marketing Tech, June 201644 Predictive Marketing – Most Funded Companies
  • 45. Marketing Tech, June 201645 Email Marketing – Entrepreneur Activity and Investment Trend
  • 46. Marketing Tech, June 201646 Email Marketing – Most Funded Companies
  • 47. Marketing Tech, June 201647 Conversion Rate Optimization – Business Model Description
  • 48. Marketing Tech, June 201648 Conversion Rate Optimization – Entrepreneur Activity and Investment Trend
  • 49. Marketing Tech, June 201649 Conversion Rate Optimization – Most Funded Companies
  • 50. Marketing Tech, June 201650 Account Based Marketing – Entrepreneur Activity and Investment Trend
  • 51. Marketing Tech, June 201651 Account Based Marketing – Most Funded Companies
  • 52. Marketing Tech, June 201652 Analytics – Entrepreneur Activity and Investment Trend
  • 53. Marketing Tech, June 201653 Analytics – Most Funded Companies
  • 54. Marketing Tech, June 201654 Influencer Marketing – Entrepreneur Activity and Investment Trend
  • 55. Marketing Tech, June 201655 Influencer Marketing – Most Funded Companies
  • 56. Marketing Tech, June 201656 Interesting Unfunded Companies
  • 57. Marketing Tech, June 201657 Interesting Unfunded Companies
  • 58. Marketing Tech, June 201658 Interesting Seed Companies
  • 59. Marketing Tech, June 201659 Interesting Series A Companies
  • 60. Marketing Tech, June 201660 Interesting Series A Companies
  • 61. Marketing Tech, June 201661 Interesting Late Stage Companies
  • 62. Marketing Tech, June 201662 Interesting Late Stage Companies
  • 63. Marketing Tech, June 201663 Interesting Late Stage Companies
  • 64. Marketing Tech, June 201664 Top Funded Deadpooled Companies
  • 65. Marketing Tech, June 201665 Top Funded Deadpooled Companies
  • 66. Marketing Tech, June 201666 Useful Links
  • 67. Marketing Tech, June 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Company List Team 7 67
  • 68. Marketing Tech, June 2016 COVERS THE FOLLOWING SECTORS Marketing Automation Channel Marketing Content Marketing Data Platforms Analytics Lead Management Others Marketing Tech – Company List 68
  • 69. Marketing Tech, June 2016 Marketing Automation (1/54) 69 Marketing Automation Channel Marketing Content Marketing Data Platforms Analytics Lead Management Others Company Details Funding Investors Optify [2010, New York City]: Twazzup is an online application that searches Twitter for relevant news and information. It uses proprietary algorithm to list the most influential tweets on a topic, related photos, and a list of keywords based on the input search query. $7.12M KEC Ventures, BRaVe Ventures, Rubicon, Milestone Venture Partners, SocialStarts, Gary Vaynerchuk Intercom [2013, Berlin]: Netfluencers is an online marketplace platform which connects Facebook page admins with brands for promoting campaigns organically through word of mouth. It provides a platform where Facebook publishers can capture the campaigns that fit their target audience and then post them to their social networks. Project A Ventures, Bauer Venture Partners, Creathor, Investment Bank of Berlin Suite IBM Marketing Cloud [2009, Cupertino]: AddThis provides behavioural audience data and website marketing tools. AddThis processes the real-time interest and intent data from monthly unique visitors across global domains. Enables brands to see inside custom audiences to reveal content engagement habits, geographic distinctions and brand adjacencies. Offers tools to engage and convert visitors with onsite audience targeting and social publishing tools. $108.5M Volition Capital, Silicon Valley Bank, Mack Capital, Lead Edge Capital, Floodgate, Insight Partners Suite Marketo [2005, Portland]: The Pulse Network provides a cloud-based platform focused on content marketing and event solutions. Serves Fortune 500 companies, to small and mid-size companies, boost awareness, drive lead generation, and enhance client engagement. Delivers online and offline marketing programs B2B and B2C brands. $79.75M RPM Ventures, HighBar Partners, DFJ Frontier, Emergence Capital Partners, Millennium Technology Value Partners, Anthem Education Group, Salesforce, Split Rock, Anthem Venture Partners, EPIC Ventures Suite SimplyCast [2008, San Diego]: Kitedesk is a lead prospecting and relationship discovery tool. It collects data about millions and businesses and people from various data providers and offers users a 12 point critriea based tool to discover new prospects, including from linkedin. It helps then discover the most effective relationship path from its interntal employees to reach the prospect and get warm introductions. It integrates with salesforce to allow import of newly discovered propects directly into sales force with their rich profiles, and allow mobile based interface to update salesforce CRM data. $77.9M Georgian Partners, Presidio Ventures, Silver Lake, Battery, Tenaya Capital, Bain Capital Ventures
  • 70. Marketing Tech, June 2016 Marketing Automation (2/54) 70 Company Details Funding Investors Suite Eloqua [2009, Chicago]: NeoReach is an online platform that connects brands with bloggers and social media influencers who are looking for new brands to endorse. Brands post an offer on the NeoReach platform where social media influencers select a brand that fits their interest, and share the sponsored product or content. It rewards influencers on a pay-per-click (PPC) basis for sharing links through blogs, social media or other means. The advertisers paying for the clicks set the cost-per-click rate. The company claims that over 10,000 users employ the NeoReach platform and that it has delivered more than half a million clicks. NeoReach claims that it has about 4,200 bloggers, 800 celebrities and influencers, and about 5,600 local influencers and everyday people. $60.36M Yahoo! Japan, Baird Capital, Silicon Valley Bank, Pritzker Group, I2A Fund, TomorrowVentures, EPIC Ventures Suite Nurture [2007, Cupertino]: Offers a platform for companies to post their assignment and advocates to earn rewards after completing them. Part of Blue Startup Accelerator. Deadpooled in early 2015. $56.89M Redpoint, Split Rock, Battery, GGV Capital Suite SmarterHQ [2007, San Francisco]: SmartZip’s predictive marketing platform combines the power of big data and predictive analytics with precise multichannel marketing. Caters to real estate agents, solar providers, financial service providers, high value home service providers among others. The property-level database has hundreds of distinct variables on over 95 million residential homes across 56,000 U.S. neighborhoods. Features include territory optimization social media ads and custom landing pages. Part of the Red Herring top 100 startups in North America. $32.2M Founders Fund, Ignition Partners, BlueRun Ventures, SV Angel, Western Technology Investment Suite Intela [2009, Boulder]: Citia is a SaaS solution which transforms content into smaller, easy-to-read digital cards with support for social sharing. Aims to deliver higher engagement by letting readers sift and skim through content easily. Fine tuned for web and mobile platforms, also allows tracking the movement of each card to quantify reach and impact. Featured in The New Yorker, TechCrunch, The New York Times, The Atlantic and PandoDaily. $22.8M Grotech, Access Venture Partn, Mergelane, kwiadvisory.com, Noro Suite Actito [2011, West Hollywood]: Susurrus is a web platform that mixes amp; matches fashion/ beauty brands with the right fashion bloggers - influencers and manages the execution and monitoring of influencer marketing campaigns. Offers tools to measure and analyse campaigns. $20M Founders Fund, Guggenheim Partners, WME Entertainment, Participant Media, Intertainment Media, Capricorn Marketing Automation Channel Marketing Content Marketing Data Platforms Analytics Lead Management Others
  • 71. Marketing Tech, June 2016 Marketing Automation (3/54) 71 Company Details Funding Investors Suite clusterzap [2013, San Francisco]: Laugh Tech, earlier known as BitGather has developed an analytical tool called Hot Pages which keeps a track in real time on the number of Facebook likes and retweets, a social media post earns. It also operates a website which curates funny topics from around to world to assist brands in publish content relevant to them from all round the world. $17.8M Fidelity Growth Partners Europe, CyberAgent Ventures, GREE Ventures, Eight Roads Ventures, NTT, GMO VenturePartners, Fidelity Growth Partners, COLOPL, J Capital Inc Suite On [2011, Palo Alto]: MailMunch is a tool (which can be embedded into the site) to collect email addresses from website visitors and grow subscribers using option-forms and exit/entry intent technology. Forms can be deployed across all platforms (mobile amp; online). Other features include A/B testing and analytics. $15.9M Suite LeadMaster [2006, Winnersh]: Provides affiliate marketing and partner management platform that helps enterprises to connect directly with their online and mobile publishers globally. Its offers a platform to manage leads bidding, tracking and scrubbing. It also provides tracking, analytics and management tools across multiple digital media channels, including affiliate marketing and lead generation. It's platform helps to enable automated commissions, creative and payments worldwide. It was included in the 2014 Future Fifty by Tech City. $11.17M Kreos Capital, Octopus Investments Suite Neolane [2015, San Mateo]: Influitive’s AdvocateHub is a platform to manage and mobilize all customer advocates in a central location to provide referral leads, reference calls and social media advocacy, for maximum buying cycle efficiency. AdvocateHub platform can identify, recruit, mobilize people who can subsequently be used in marketing campaigns, as well as to refer clients. Recently launched the Influitive Communites feature for B2B marketers. Integrates with LinkedIn and salesforce.com, plans to integrate with social networks and demand generation software such as Eloqua and Marketo in the future. Named in the 2015 OnCloud Top 100 Private Companies. $10.54M Bullpen Capital, Real Ventures, Rho Canada Ventures, First Round, FirstMark Capital, Extreme VP, Storm Ventures Suite market2lead [2014, Atlanta]: Pure360 provides an email amp; SMS marketing platform. Features include Drag and Drop email building capabilities, mobile optimized emails with dynamic content, Personalization and site-specific targeting, leveraging real time user data to re-engage customers and automated email campaigns. Also offers analytics by device and browser type. Integrates with Magento, SalesForce, MSDynamics and Google Analytics in addition to social platforms. Clients include Virgin, Rightmove, Innocent drinks, Hackett and Tetley. $10.2M Kleiner Perkins, Google Ventures Marketing Automation Channel Marketing Content Marketing Data Platforms Analytics Lead Management Others
  • 72. Marketing Tech, June 2016 Marketing Automation (4/54) 72 Marketing Autom