Think like an Agilist is a crash course about some of the surprising science behind building successful startups.
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Think like an Agilist is a crash course about some of the surprising science behind building successful startups.
Even though building a startup is hard work with high failure risk, entrepreneurs Steve Blank and Eric Ries have popularized practices that can increase the odds of success. Following the Customer Development or Lean Startup practices will show you what to do. This talk will give you an understanding of why these techniques work, which will allow you to better apply them to your startup or scale them into your enterprise.
The event will focus on high growth business and will include a hands on workshop to help practice these concepts.
A founda-on for the mobilize ci-zen engineers around the globe with our employees, customers and partners
Zach Nies@zachnies
Why I careabout startups
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2,500,000 CustomersRevolutionized an industry
Amazingteam, culture, product, and process
One problem…
Bad business
Revolutionized nothing
Amazing team, culture,product, process
I love to change industries
Apply new disciplinesto your startup
Become disciplined explorers…
who know how tobalance exploration and execution
Increase yourodds of success
Typical approach
h;p://www.flickr.com/photos/isaacmao/380257543
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
Market research Product definition Product requirements Detailed plan Alpha release Beta release Final releaseFIRST CONTACT WITH CUSTOMERS
HOW MANY GUESSES?
FIRST CONTACT WITHPOTENTIAL CUSTOMERS
h;p://www.flickr.com/photos/oregondot/4132135156
Create a plan topredict the future h;p://www.flickr.com/photos/isaacmao/380257543
Why doesn’tthis work?
Need to create an environmentto discover the future
Increase yourodds of success
Discover the future Vision & Empathy Culture Business Model Frame Frame Frame Frame Build & Ship Build & Ship Build & Ship Build & ShipLearn Learn Learn Learn Test & Measure Test & Measure Test & Measure Test & Measure
+ Margin & Profit Walkman for the digital age Design, Manufacturing, Marketing, Supporth;p://www.flickr.com/photos/mrmonochrome/93535053 h;p://www.flickr.com/photos/75001512@N00/4683351383
Next big guess:We can sell our offer or We can acquire and retain users
Next guess:We know how to sell our product
Product PositioningFor (target customers)Who (have the following problem)The (product name) is a (describe theproduct or solution)That provides (key benefit)Unlike (reference competition),The product/solution (describe the keypoint of competitive differentiation)
You ?
You
FindEarlyvangelists
Next guess:Our draft sales planwill close or activate customers
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