The document describes the typical steps in a product lifecycle from concept to retirement. It includes phases for concept commitment, design/build, launch, sales, and retirement. Each phase involves key activities like initial business planning, product requirements, alpha and beta testing, go-to-market strategy, monitoring sales criteria, and sunset strategies. The full lifecycle process aims to bring a product from initial idea through development, launch, marketing, sales during its usable lifetime, and final end-of-life.

1. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Initial Product Design
Business Requiremen ALPHA Test Go to Market Strategy
Plan t Product Product Assurance Marketing Monitor Criteria
Plan Test Ordering Sunset Strategies
Feature Kickers
Department Beta Test
Production Product Extensions
al Plans
Support
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2. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Go to Market Strategy
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diagram life diagram to life diagram
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3. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Go to Market Strategy
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation awesome
diagram life diagram to life diagram
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4. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Go to Market Strategy
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation awesome
diagram life diagram to life diagram
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5. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Go to Market Strategy
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation awesome
diagram life diagram to life diagram
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6. Product Lifecycle Steps
Concept Commitment Design/ Launch Sales Retirement
phase Phase Build Phase Phase Phase Phase
REQUIREMENTS DEVELOPMENT ROLLOUT PRODUCT LIFE END OF LIFE
Go to Market Strategy
Text Here Text Here Text Here Text Here Text Here
• Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes • Your Text Goes
here here here here here
• Download this • Bring your • Download this • Bring your • Download this
awesome presentation to awesome presentation awesome
diagram life diagram to life diagram
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7. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”
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8. Ungrouping the object
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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9. Edit Color
2 3
1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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