How to Distribute and License              Your App for         Commercial SuccessBenjamin James, salesforce.com, Alliance...
Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contai...
Who we are  Benjamin James             Naren Raghavan            Shannon SchupbachAlliances Operations Lead   ISV Technica...
Distribute and license like Salesforce• AppExchange• Free trials• Branding• License management
The software distribution divide
How does Force.com work? Metadata                                        Objects                                      Meta...
Package: your solution, your metadata•  Your data model (objects, fields, etc.)•  Your classes, triggers, and pagesManaged...
Distribution with packages  Objects                             Customer  Fields   Data
Demo:Packaging & AppExchange
Packaging & AppExchange best practices• Complete your AppExchange listing   •  This is your brand!• Understand what can be...
Distribution options                       Your Company Website
Distribution with Trialforce                                        CustomerTemplate                 Your Company Website
Demo:Trialforce
Trialforce best practices• Create multiple trial experiences   •  One for each vertical, industry, etc.• Load sample data ...
The licensing divide                 Product Key            KBQR-6JF49-AO3P-GW92
Demo:Licensing
Licensing best practices• Extend and customize the LMA to fit your business processes• Install the LMA into your ISV busin...
Summary: distribute and license like Salesforce• AppExchange   •  World’s leading enterprise app marketplace• Free trials ...
Where to Learn More• ISVforce Guide - http://p.force.com/guide• Partner Portal - http://p.force.com/appacademy• Trialforce...
DF12 ISV Success Sessions      Great sessions for each phase of the lifecycle                           Plan             B...
A Few Reminders. . .Why Work With a PDO                                Partner Success Experts                            ...
Partner Hub – Speaker DebriefWhy Work With a PDO Partner Success  Clinics                          Welcome Desk           ...
Benjamin James              Naren Raghavan             Shannon SchupbachAlliances Operations Lead   ISV Technical Evangeli...
How to Distribute and License Your App for Commercial Success - Dreamforce 2012 - 9/19
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How to Distribute and License Your App for Commercial Success - Dreamforce 2012 - 9/19

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You've built a killer Force.com app, but how do you get it into the hands of prospects and customers? Come to this session to learn how ISVforce technologies enable you to distribute and license your Force.com commercial apps with ease. Learn how to configure and provision free trials for prospects, publish your app to the AppExchange, manage licenses with the License Management App, and more! This session is primarily for product managers, architects, and developers

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How to Distribute and License Your App for Commercial Success - Dreamforce 2012 - 9/19

  1. 1. How to Distribute and License Your App for Commercial SuccessBenjamin James, salesforce.com, Alliances Operations LeadNaren Raghavan, salesforce.com, ISV Technical EvangelistShannon Schupbach, salesforce.com, ISV Technical Evangelist
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Who we are Benjamin James Naren Raghavan Shannon SchupbachAlliances Operations Lead ISV Technical Evangelist ISV Technical Evangelist
  4. 4. Distribute and license like Salesforce• AppExchange• Free trials• Branding• License management
  5. 5. The software distribution divide
  6. 6. How does Force.com work? Metadata Objects Metadata for Custom Objects Fields Metadata for Custom Fields Data Storage for Custom Object records
  7. 7. Package: your solution, your metadata•  Your data model (objects, fields, etc.)•  Your classes, triggers, and pagesManaged Packages• IP protection• License management• Trials• Branding• Upgrades• Support Tools
  8. 8. Distribution with packages Objects Customer Fields Data
  9. 9. Demo:Packaging & AppExchange
  10. 10. Packaging & AppExchange best practices• Complete your AppExchange listing •  This is your brand!• Understand what can be packaged and upgraded• Most components are automatically added •  Don’t forget to include those that aren’t!• Use package install scripts •  Completely automate the process
  11. 11. Distribution options Your Company Website
  12. 12. Distribution with Trialforce CustomerTemplate Your Company Website
  13. 13. Demo:Trialforce
  14. 14. Trialforce best practices• Create multiple trial experiences •  One for each vertical, industry, etc.• Load sample data into your trials• Brand your trial experience• Use trials for testing and demos
  15. 15. The licensing divide Product Key KBQR-6JF49-AO3P-GW92
  16. 16. Demo:Licensing
  17. 17. Licensing best practices• Extend and customize the LMA to fit your business processes• Install the LMA into your ISV business org• Licenses cannot be moved to a different org
  18. 18. Summary: distribute and license like Salesforce• AppExchange •  World’s leading enterprise app marketplace• Free trials •  From AppExchange or your own website• Branding •  Give trials and apps your own look & feel• License Management •  Add, upgrade, or disable users
  19. 19. Where to Learn More• ISVforce Guide - http://p.force.com/guide• Partner Portal - http://p.force.com/appacademy• Trialforce & LMA Cheat Sheets
  20. 20. DF12 ISV Success Sessions Great sessions for each phase of the lifecycle Plan Build Distribute Sell SupportISV Kickoff: Getting Started Distributing & Licensing Your App How to Support Your CustomersHow to Architect & Design Your App Automate Your App Sales ISV PM Product RoadmapDesigning Social Apps (Workshop) Extend Your Commercial Force.com App Expanding Your Marketing Reach with AppExchange Team Development and Release Mgmt Marketing Best Practices in the Social Era Building Secure Applications in the Cloud Mastering the Direct Sales Model Selling Social Apps Follow sessions and join the Partner Success Group on
  21. 21. A Few Reminders. . .Why Work With a PDO Partner Success Experts Innovation Theater and Lounge 1:1 Success Clinics Innovation Theater and Lounge Need to relax? Have a massage! Check out the Partner Hub 540 Howard StreetSurvey (Session Record) Cloud Crawl (Thursday Night) Follow us on Twitter @partnerforce
  22. 22. Partner Hub – Speaker DebriefWhy Work With a PDO Partner Success Clinics Welcome Desk Speaker Debrief Area
  23. 23. Benjamin James Naren Raghavan Shannon SchupbachAlliances Operations Lead ISV Technical Evangelist ISV Technical Evangelist

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