Wilderness & Wildlife Tourism
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This presentation was given during a seminar in Kuhmo, Finland on 14 August 2012. The seminar was about sharing exerience and lessons learned with Finnish entrepreneurs about wilderness and wildlife tourism. PAN Parks was showcased along with some of my private experience.
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Wilderness & Wildlife Tourism
- 1. Wildlife/wilderness tourism within National Parks Zoltan Kun, PAN Parks Foundation 14 August 2012 Oulanka NP Ā© Kimmo Salminen
- 2. What is PAN Parks? Soomaa NP Ā© Mati Kose
- 3. What is PAN Parks? PAN Parks works to protect Europeās wilderness, the continentās most undisturbed areas of nature PaanajƤrvi NP Ā© Viktor Gritsuk
- 4. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areas Central Balkan NP Ā©CBNP Appenine Chamois Ā© Bruno DāAmicis
- 5. What is PAN Parks? PAN Parks links wilderness protected areas in Europe: European Wilderness Preservation System The size of Spain
- 6. What is PAN Parks? Integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation www.panparks.org Borjomi-Kharagauli NP Ā© Kote Gabrichidze
- 7. The PAN Parks Concept Retezat NP Ā© Andreas Beckmann
- 8. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural state Oulanka NP Ā© Hannu Hautala
- 9. The PAN Parks Concept Large spaces are needed to show wildlife to visitors and have the opportunity to enjoy wilderness! PaanajƤrvi NP Ā© Minna Koramo
- 10. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and Criteria Central Balkan Ā© Nanko Minkov
- 11. The PAN Parks Concept ā¢ active promotion of local and sustainable tourism and ā¢ raising awareness and creating positive perception of wilderness Oulanka NP Ā© Michael Hennemann
- 12. The PAN Parks Concept TOURISM ā¢ Promotion of sustainable tourism ā¢ Certification of local businesses ā¢ Tourism model Borjomi-Kharagauli NP Ā© Kote Gabrichidze
- 13. The PAN Parks Concept Sustainable Tourism Development ā¢ stimulates local cooperation ā¢ involves local stakeholders ā¢ aims for synergy between conservation and tourism ā¢ improves the quality of tourism products ā¢ improves the visitors experience ā¢ includes local standard for businesses
- 14. The PAN Parks Concept Partnership with Local Businesses ā¢ ensures the strategy is implemented ā¢ partners are committed to the park and PAN Parks ā¢ different tourism service providers ā¢ over 80 partners (typically SMEs) Oulanka NP Ā© Paavo Hamunen
- 15. The PAN Parks Tourism Model
- 16. The PAN Parks Tourism Model International tour operator partners
- 17. Tourism & Wilderness Retezat NP Ā©Falk Kienas
- 18. Tourism & Wilderness Wilderness tourism ā¢ and related activities are based on wilderness landscapes, parks and special areas, significant wildlife features and wilderness-based historical sites and events ā¢ unlikely to see wildlife, but solitude and have the feel to be with animals ā¢ very natural Wildlife tourism ā¢ Wildlife tourism is focused on showcasing wildlife (species) ā¢ high likelyness to see animals ā¢ might require modification of animal behaviour (hides + feeding)
- 19. The ābig fiveā dilemma The ābig fiveā challenge Africa vs Europe The small 12 of AUS FulufjƤllet NP Ā© Orsolya Haaberg
- 20. Tourism & Wilderness Wilderness & Wildlife tourism ā¢ better interpretation in National Parks is needed for visitors ā¢ no-hunting rule can lead to change in animal behaviour ļ more likely to see wildlife without modifying behaviour ā¢ no feeding inside the wilderness zone! ā¢ entrepreneurs must work with the protected area management ā¢ examples: parks and species /Tatra NP chamois, Hohe Tauern marmot, Duna-Drava red deer, Bialowieza bison (monitoring) ā¢ ONE brand of wilderness is needed which can lift all wilderness areas! Franchise of best practice
- 21. All about education Managing expectation Understanding the motives
- 22. Managing expectation FulufjƤllet NP Ā© Orsolya Haaberg
- 23. Something happening FulufjƤllet NP Ā© Orsolya Haaberg
- 24. Understanding the motive Prove yourself Competition ļ No products: Father & Son weekend FulufjƤllet NP Ā© Orsolya Haaberg
- 25. Tourism & Wilderness Tourism entrepreneurs can help to demystify Europeās wilderness ā¢ We need to demystify wilderness, make it more reachable for people ā¢Show it on the images too ā use more images with people in the wilderness!!! ā¢Prepare a newsletter with experiencing wilderness including how people can enjoy and have fun in wilderness Majella NP Ā© Bruno DāAmicis
- 26. Tourism & Wilderness Tourism can help to raise knowledge and awareness about Europeās wilderness ā¢ Important to have a good brand ā¢ Clients need to see how their contributions support wilderness protection. Ideally local projects should be visible in the parks. ā¢ the brand must be marketed on international and local level too, and the two have to work together Majella NP Ā© Barbara Mayer
- 27. Tourism & Wilderness Engagement ā¢ connect people to wilderness and engage them towards it ā¢ The target group must be defined clearly (nature-lovers) ā¢ provide clients with something, what helps to promote the network and engage the visitors ā¢ ensure travel related communication and use social media in promoting the destination Majella NP Ā© Bruno DāAmicis
- 28. Tourism & Wilderness The current experience shows that selling new wilderness destinations is only possible if there is a proper destination management Tourism is a very competitive market, which suffers from the current financial crisis. However good packages can still be sold.
- 29. Tourism & Wilderness Most important lessons learned ā¢marketing through social media (mouth marketing) ā¢engaging clients ā¢offer a special trip ā¢sustainability across the product cycle ā¢pricing
- 30. Why should anyone travel that far? The activities dilemma The specialty challenge Ā© Eki Ollila
- 31. The PAN Parks Tourism Model Case study - Oulanka National Park ā¢ Finnish Wilderness Week package ā¢ sold by Exodus (UK) ā developed by Basecamp Oulanka (FI) ā¢ contribution to PPF after each client ā¢ 23,000 ā¬ raised in 4 years ā¢ local project supported in 4 PAN Parks o visitor centre ā Retezat NP o eco-trail ā Rila NP o information boards āBorjomi NP o photo documentary project ā Majella NP Oulanka NP Ā© Hannu Hautala
- 33. PAN Parks works to protect Europeās wilderness, the continentās most undisturbed areas of nature www.panparks.org
Editor's Notes
- I hope that after the film I donāt have to convince you that wilderness does exist in Europe
- There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
- There are not too many areas, but we are going to get 2 more in this year (Kure Mountains and Dzukija) and there are more potential PAN Parks There are a few countries where having PAN Parks wilderness is not possible, but there is wilderness The Million Target
- In order to mobilise or use sustainable tourism as a tool we need to work with large areas where tourism cannot cause damage
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- Compared to other PAs
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- Local tourism partners are not that much different in more and less developed countries. They struggle very similar problems and need very similar trainings.
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