Wilderness Tourism in Europe: The PAN Parks Tourism Model


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Author: Zoltan Kun (PAN Parks Foundation)
Plenary session presentation
2nd European Ecotourism Conference
23-25 October 2013, Romania

Published in: Education, Travel, Business
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  • Taking picture of people raising hands
    There are three elements of my presentation: what is PAN Parks? What is our concept of combining wilderness and tourism? Introduction into our tourism model and explaining experiences
    Before starting ask personal introduction or at least which countries the participants are coming from
    Expectations maybe from 2-3 people
  • We need more partners to not see this tombstone in reality
  • There are many other organisations working on wilderness, but they are mainly concentrating to one single country.
  • In order to mobilise or use sustainable tourism as a tool we need to work with large areas where tourism cannot cause damage
  • There are not too many areas, but we are going to get 2 more in this year (Kure Mountains and Dzukija) and there are more potential PAN Parks
    There are a few countries where having PAN Parks wilderness is not possible, but there is wilderness
    The Million Target
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  • Compared to other PAs
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  • Local tourism partners are not that much different in more and less developed countries. They struggle very similar problems and need very similar trainings.
  • Wilderness Tourism in Europe: The PAN Parks Tourism Model

    1. 1. Soomaa NP © Arne Ader
    2. 2. Wilderness Tourism in Europe The PAN Parks Tourism Model Zoltán Kun, Executive Director PAN Parks Foundation Paanajärvi NP © Viktor Gritsuk
    3. 3. Is this what we want?
    4. 4. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areas Central Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
    5. 5. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservation Borjomi-Kharagauli NP © Kote Gabrichidze
    6. 6. What is PAN Parks? The European Wilderness Preservatio n System
    7. 7. The PAN Parks Concept Retezat NP © Andreas Beckmann
    8. 8. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural state Oulanka NP © Hannu Hautala
    9. 9. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and Criteria Central Balkan © Nanko Minkov
    10. 10. The PAN Parks Concept We help develop these areas through • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wilderness Oulanka NP © Michael Hennemann
    11. 11. The PAN Parks Concept Visitors have the opportunity to enjoy PAN Parks Wilderness! Paanajärvi NP © Minna Koramo
    12. 12. The PAN Parks Concept TOURISM • Promotion of sustainable tourism • Certification of local businesses • Cooperation with international tour operators Borjomi-Kharagauli NP © Kote Gabrichidze
    13. 13. The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
    14. 14. The PAN Parks Concept Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • 88 partners Oulanka NP © Paavo Hamunen
    15. 15. The PAN Parks Tourism Model Retezat NP ©Falk Kienas
    16. 16. Our challenges Tourism vs wilderness! 1. Wilderness is un-known in Europe – the role of branding & network 2. Destination management (12 destinations) – the role of incoming operators 3. No marketing budget for strong communication – social media Archipelago NP © Seppo Keränen
    17. 17. The PAN Parks Tourism Model Tourism as a tool for wilderness conservation: • creates local support • raises awareness • supports lobbying • generates income Majella NP © Bruno D’Amicis
    18. 18. The PAN Parks Tourism Model Building a strong network including : • Local Partners • Incoming Operators • International Operators PAN Parks adds value: • certified local and selected incoming partners • supports product development • supports promotion Majella NP © Barbara Mayer
    19. 19. The PAN Parks Tourism Model
    20. 20. The PAN Parks Tourism Model International tour operator partners Yule Reisen EXODUS
    21. 21. The PAN Parks Tourism Model Benefits for Protected Areas • helps to better control sustainable tourism • better cooperation with local partners • promotion of their areas Benefits for Local Partners • included in packages • more clients through operators • cooperation with other local partners • incoming operators help to develop their products
    22. 22. The PAN Parks Tourism Model Benefits for International Tour Operators •they support a good case, by doing what they are best in •pre-selected local suppliers and Incoming Partners •educational trips, help in product development •brand building and help in promotion •networking and cooperating with similar companies Benefits for Incoming Tour Operators • link with International Operators • better cooperation with protected areas • associated with a wilderness brand
    23. 23. The PAN Parks Tourism Model Benefits for our Foundat ion • it bring benefits to the local partners and parks • generates income for our foundation • creates better local cooperation • raises awareness • educates the visitors ▶▶▶ supports wilderness conservation ©iStock/Graeme Purdy
    24. 24. The PAN Parks Tourism Model Case study - Oulanka National Park • Finnish Wilderness Week package • sold by Exodus (UK) – developed by Basecamp Oulanka (FI) • • 23,000 € raised in 4 years • Oulanka NP © Hannu Hautala contribution to PPF after each client local project supported in 4 PAN Parks o visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NP o photo project – Majella NP
    25. 25. The PAN Parks Turism Model 2013 and beyond www.wilderness-travel.org Launch our series of e-books increase the number of international operators integrate service element stronger at local business partner Rila NP © Nicolas Cegalerba
    26. 26. PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature www.panparks.org