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Tourism in Europe's wilderness


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This presentation was provided to the employees of Baumeler Reisen in Luzern, Switzerland, on 7 November the World Responsible Tourism Day. Baumeler and PAN Parks entered into a partnership in September, and the company offers now two PAN Parks branded trips: Majella and Oulanka. This presentation aimed at strengthening the understanding of the partners

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Tourism in Europe's wilderness

  1. 1. Soomaa NP © Arne Ader
  2. 2. Wilderness Tourism in Europe on World Responsible Tourism Day Zoltán Kun, Executive Director PAN Parks FoundationPaanajärvi NP © Viktor Gritsuk
  3. 3. Is this what we want?
  4. 4. What is PAN Parks?Soomaa NP © Mati Kose
  5. 5. What is PAN Parks? PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of naturePaanajärvi NP © Viktor Gritsuk
  6. 6. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areasCentral Balkan NP ©CBNP Appenine Chamois © Bruno D’Amicis
  7. 7. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservationBorjomi-Kharagauli NP © Kote Gabrichidze
  8. 8. What is PAN Parks? Founded in 1999 by WWF and Molecaten, registered in Netherlands and having its premises in Hungary
  9. 9. What is PAN Parks? The European Wilderness Preservatio n System
  10. 10. The PAN Parks ConceptRetezat NP © Andreas Beckmann
  11. 11. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural stateOulanka NP © Hannu Hautala
  12. 12. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and CriteriaCentral Balkan © Nanko Minkov
  13. 13. The PAN Parks Concept We help develop these areas through • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wildernessOulanka NP © Michael Hennemann
  14. 14. The PAN Parks Concept Visitors have the opportunity to enjoy PAN Parks Wilderness!Paanajärvi NP © Minna Koramo
  15. 15. The PAN Parks Concept TOURISM • Promotion of sustainable tourism • Certification of local businesses • Cooperation with international tour operatorsBorjomi-Kharagauli NP © Kote Gabrichidze
  16. 16. The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
  17. 17. The PAN Parks Concept Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • 88 partnersOulanka NP © Paavo Hamunen
  18. 18. The PAN Parks Tourism ModelRetezat NP ©Falk Kienas
  19. 19. Our challenges Tourism vs wilderness! 1. Wilderness is un-known in Europe – the role of branding & network 2. Destination management (12 destinations) – the role of incoming operators 3. No marketing budget for strong communication – social mediaArchipelago NP © Seppo Keränen
  20. 20. The PAN Parks Tourism Model Tourism as a tool for wilderness conservation: • creates local support • raises awareness • supports lobbying • generates incomeMajella NP © Bruno D’Amicis
  21. 21. The PAN Parks Tourism Model Building a strong network including : • Local Partners • Incoming Operators • International Operators PAN Parks adds value: • certified local and selected incoming partners • supports product development • supports promotionMajella NP © Barbara Mayer
  22. 22. The PAN Parks Tourism Model
  23. 23. The PAN Parks Tourism Model International tour operator partners
  24. 24. The PAN Parks Tourism ModelBenefits for Protected Areas• helps to better control sustainable tourism• better cooperation with local partners• promotion of their areasBenefits for Local Partners• included in packages• more clients through operators• cooperation with other local partners• incoming operators help to develop their products
  25. 25. The PAN Parks Tourism ModelBenefits for International Tour Operators•they support a good case, by doing what they are best in•pre-selected local suppliers and Incoming Partners•educational trips, help in product development•brand building and help in promotion•networking and cooperating with similar companiesBenefits for Incoming Tour Operators• link with International Operators• better cooperation with protected areas• associated with a wilderness brand
  26. 26. The PAN Parks Tourism Model Benefits for our Foundat ion • it bring benefits to the local partners and parks • generates income for our foundation • creates better local cooperation • raises awareness • educates the visitors ▶▶▶ supports wilderness conservation©iStock/Graeme Purdy
  27. 27. The PAN Parks Tourism Model Case study - Oulanka National Park • Finnish Wilderness Week package • sold by Exodus (UK) – developed by Basecamp Oulanka (FI) • contribution to PPF after each client • 23,000 € raised in 4 years • local project supported in 4 PAN Parks o visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NP o photo project – Majella NPOulanka NP © Hannu Hautala
  28. 28. The PAN Parks Turism Model Plan for 2013 and beyond increase the number of international operators integrate service element stronger at local business partner get at least one incoming partner for each CertifiedRila NP © Nicolas Cegalerba PAN Park
  29. 29. PAN Parks works to protect Europe’swilderness, the continent’s mostundisturbed areas of nature