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PAN Parks Tourism Model  Tourism for wilderness in Europe  Zoltan Kun, PAN Parks Foundation  29 June 2012Oulanka NP © Kimm...
Personal note!                                    Boldog                                    névnapot                      ...
What is PAN Parks?Soomaa NP © Mati Kose
What is PAN Parks?  PAN Parks works to protect  Europe’s wilderness, the continent’s  most undisturbed areas of naturePaan...
What is PAN Parks?                                    The only                                    European-wide           ...
What is PAN Parks?                     PAN Parks                     develops a                     network               ...
What is PAN Parks?   Applies a truly integrated approach   to mobilise sustainable tourism   development for strengthening...
The PAN Parks ConceptRetezat NP © Andreas
The PAN Parks Concept    An area of at least 10,000 hectares of    land or sea, with its native plant and    animal commun...
The PAN Parks Concept    We help to increase the management effectiveness    of the areas through third party audit based ...
The PAN Parks Concept    We help develop these areas through    • active promotion of local and sustainable    tourism and...
The PAN Parks Concept    Visitors have the opportunity to enjoy    PAN Parks Wilderness!Paanajärvi NP © Minna Koramo
The PAN Parks Concept                                           TOURISM                                           • Promot...
The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims ...
The PAN Parks Concept                             Partnership with Local                             Businesses           ...
The PAN Parks Tourism ModelRetezat NP ©Falk Kienas
The PAN Parks Tourism Model                              Tourism as a tool for                              wilderness con...
The PAN Parks Tourism Model                             Building a strong network                             including:  ...
The PAN Parks Tourism Model
The PAN Parks Tourism Model International tour operator           partners
The PAN Parks Tourism Model                              Steps of development                              3.Selection of ...
The PAN Parks Tourism ModelBenefits for Protected Areas• helps to better control sustainable tourism• better cooperation w...
The PAN Parks Tourism ModelBenefits for International Tour Operators•they support a good case, by doing what they are best...
The PAN Parks Tourism Model                       Benefits for our Foundat ion                       • it bring benefits t...
The PAN Parks Tourism Model                     Case study - Oulanka National                        Park                 ...
The PAN Parks Tourism ModelLessons learned•Use of social media is crucial•Destination management in one hand•These areas a...
PA N Parks works to protect E urope’swildernes s , the continent’s mos tundis turbed areas of nature         www.panparks ...
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Pan parks tourism_euracademy2012

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This presentation describes the PAN Parks tourism model as of June 2012. The presentation was made as part of the ECOLNET day during the Summer Euracademy in Tartu Estonia on 29 June.

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Pan parks tourism_euracademy2012

  1. 1. PAN Parks Tourism Model Tourism for wilderness in Europe Zoltan Kun, PAN Parks Foundation 29 June 2012Oulanka NP © Kimmo Salminen
  2. 2. Personal note! Boldog névnapot minden Péter és László nevű hallgatónkna k!Central Balkan NP ©CBNPAppenine Chamois © Bruno D’Amicis
  3. 3. What is PAN Parks?Soomaa NP © Mati Kose
  4. 4. What is PAN Parks? PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of naturePaanajärvi NP © ViktorGritsuk
  5. 5. What is PAN Parks? The only European-wide organisation focusing on the protection of wilderness areasCentral Balkan NP ©CBNPAppenine Chamois © Bruno D’Amicis
  6. 6. What is PAN Parks? PAN Parks develops a network through linking wilderness protected areas in Europe: best of Europe’s wilderness
  7. 7. What is PAN Parks? Applies a truly integrated approach to mobilise sustainable tourism development for strengthening wilderness conservationB orjomi-Kharagauli NP © Kote G ab rich id ze
  8. 8. The PAN Parks ConceptRetezat NP © Andreas
  9. 9. The PAN Parks Concept An area of at least 10,000 hectares of land or sea, with its native plant and animal communities and their associated ecosystems, in an essentially natural stateOulanka NP © Hannu Hautala
  10. 10. The PAN Parks Concept We help to increase the management effectiveness of the areas through third party audit based on Principles and CriteriaCentral Balkan © Nanko Minkov
  11. 11. The PAN Parks Concept We help develop these areas through • active promotion of local and sustainable tourism and • raising awareness and creating positive perception of wildernessOulanka NP © Michael Hennemann
  12. 12. The PAN Parks Concept Visitors have the opportunity to enjoy PAN Parks Wilderness!Paanajärvi NP © Minna Koramo
  13. 13. The PAN Parks Concept TOURISM • Promotion of sustainable tourism • Certification of local businesses • Tourism modelBorjomi-Kharagauli NP © Kote Gabrichidze
  14. 14. The PAN Parks Concept Sustainable Tourism Development • stimulates local cooperation • involves local stakeholders • aims for synergy between conservation and tourism • improves the quality of tourism products • improves the visitors experience • includes local standard for businesses
  15. 15. The PAN Parks Concept Partnership with Local Businesses • ensures the strategy is implemented • partners are committed to the park and PAN Parks • different tourism service providers • over 80 partners (typically SMEs)Oulanka NP © Paavo Hamunen
  16. 16. The PAN Parks Tourism ModelRetezat NP ©Falk Kienas
  17. 17. The PAN Parks Tourism Model Tourism as a tool for wilderness conservation: • creates local support • raises awareness • supports lobbying • generates incomeMajella NP © Bruno D’Amicis
  18. 18. The PAN Parks Tourism Model Building a strong network including: • Local Partners • Incoming Operators • International Operators PAN Parks adds value: • certified local and selected incoming partners • supports product developmentMajella NP © Barbara Mayer • supports promotion
  19. 19. The PAN Parks Tourism Model
  20. 20. The PAN Parks Tourism Model International tour operator partners
  21. 21. The PAN Parks Tourism Model Steps of development 3.Selection of Incoming and International Operators 4.Educational Visits 5.Linking the Operators 6.Product development 7.Promotion of the packagesMajella NP © Bruno D’Amicis
  22. 22. The PAN Parks Tourism ModelBenefits for Protected Areas• helps to better control sustainable tourism• better cooperation with local partners• promotion of their areasBenefits for Local Partners• included in packages• more clients through operators• cooperation with other local partners• incoming operators help to develop their products
  23. 23. The PAN Parks Tourism ModelBenefits for International Tour Operators•they support a good case, by doing what they are best in•pre-selected local suppliers and Incoming Partners•educational trips, help in product development•brand building and help in promotion•networking and cooperating with similar companiesBenefits for Incoming Tour Operators• link with International Operators• better cooperation with protected areas• associated with a wilderness brand
  24. 24. The PAN Parks Tourism Model Benefits for our Foundat ion • it bring benefits to the local partners and parks • generates income for our foundation • creates better local cooperation • raises awareness • educates the visitors ▶▶▶ supports wilderness conservation©iStock/Graeme Purdy
  25. 25. The PAN Parks Tourism Model Case study - Oulanka National Park • Finnish Wilderness Week package • sold by Exodus (UK) – developed by Basecamp Oulanka (FI) • contribution to PPF after each client • 23,000 € raised in 4 years • local project supported in 4 PAN Parks o visitor centre – Retezat NP o eco-trail – Rila NP o information boards –Borjomi NP o photo documentary project –Oulanka NP © HannuHautala Majella NP
  26. 26. The PAN Parks Tourism ModelLessons learned•Use of social media is crucial•Destination management in one hand•These areas are non-traditional tourism destination so one shall notexpect huge number of tourists•Managing the partnership is really time consuming•PAN Parks might become a good brand to promote the whole networkof wilderness areas•SMEs do not have a lot of funding and time to do marketing•Funding is needed to guarantee networking
  27. 27. PA N Parks works to protect E urope’swildernes s , the continent’s mos tundis turbed areas of nature www.panparks .org

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