Social media and your business

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  • Paradigm shift in human communication
  • Social media and your business

    1. 1. Zach Ferres<br />zach@bouncefire.com<br />@zcferres<br />
    2. 2. the internet evolution.<br />2<br />
    3. 3. the business evolution.<br />3<br />
    4. 4. the marketing evolution.<br />4<br />
    5. 5. social media explained.<br />It is an internet-based communication channel that relies on social interaction and the liberation of content<br />Subset of the Web 2.0 movement<br />Community driven websites and internet applications<br />Groundswell that ischanging the way welive our lives<br />Much more than social networking<br />5<br />
    6. 6. the landscape.<br />6<br />
    7. 7. what social media isn’t.<br />It isn’t “Free”<br />It isn’t a short-term fix<br />It isn’t won’t fix a crappy business (catalyst)<br />It isn’t about the number of connections<br />It isn’t a replacement for SEO<br />Immediate ROI<br />It isn’t an answer for poor customer service<br />7<br />
    8. 8. who cares.<br />Increase efficiency<br />Decrease expenses<br />Increase revenues<br />More sales<br />Gain insights and knowledge<br />Increase customer satisfaction and customer interaction<br />Innovate<br />Get more relevant trafficon our website<br />8<br />
    9. 9. what’s in it for me.<br />Build brand awareness & advocacy<br />Build a network<br />Recruit<br />Reputation management<br />Drive relevant traffic to your site<br />PR<br />Customer service & customer experience<br />Strengthen customer loyalty<br />Beat your competitor<br />Personal branding<br />9<br />
    10. 10. social media for your business.<br /># x % x $<br />t<br />Retention<br />Engage customers<br />Sell yourself not your business, leverage personal relationships and authority<br />Create good content<br />Give free stuff<br />Make other people feel important<br />Monitor and respond<br />Encourage employees involved but don’t limit them<br />10<br />
    11. 11. how do I start?<br />Define target demographics and psychographics<br />Usage guidelines<br />Influencer and decision maker matrix<br />Separate strategies<br />Timeline<br />Content generation<br />Execution plan<br />Frequeny<br />Voice<br />Integration<br />11<br />
    12. 12. the future.<br />Web 3.0 / semantics web<br />Cloud computing<br />Mobility<br />TV/Phone/Internet<br />Access everywhere<br />Embrace or 10 years you might be in trouble trouble<br />12<br />
    13. 13. recommended reading.<br />Groundswell: Winning in a world transformed by social technologies – Charlene Li and Josh Bernoff<br />Trust Agents – Chris Brogan<br />Crush It! – Gary Vaynerchuck<br />Socialnomics – Erik Qualman<br />Mashable.com – Social Media Guide<br />TechCrunch.com – Web 2.0<br />WebWare.com – Web 2.0<br />13<br />
    14. 14. thank you. <br />
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