2. Ensure meta tags, tags and keyword optimization of the website has been
performed. SEO of the website should be conducted periodically to ensure
improvement of google and alexa rankings
If required install a visitor statistics code from statcounter.com to the company
website coding section to track visitor page view details.
Ensure T,M,H,I,D,R,L test of the website is conducted in order to improve
SEO rankings for the website.
Upload some of the latest product pictures to show visitors. Of course
watermarked.
3. Catalogue’s should be restricted and sent after online website registration process
so as to ensure only B2B contacts are established and visitor company data is
collected.
An online registration form should be designed within the collections link.
Technical aspects of the form to be decided by the senior management.
All catalogue product images should be watermarked so as to ensure intellectual
property rights of the images. All catalogue’s should be in PDF format.
The capabilities currently mentioned under the collection link should be moved
under a new link i.e. production process or simply “Process”.
4. Trust & Positive Feedback References: Nowadays, B2B portals have become an
integral part of B2B contacts and transaction. Justification for registering one’s
company in any respectable B2B portal is simplified in One word “Trust”
developed over a period of time.
Access to Buyer’s & Sellers: It contains large number of buyers and sellers from
different countries and cultures. Whereby increasing the company’s options to
work with different buyer’s and seller’s.
Ease of Customer Decision Process: B2B market place helps buyers a large extent
to give a careful consideration about any product in a market. So this ability of a
b2b helps buyers to make quick buying decisions. A survey shows that a
considerable percentage of buyers visited a b2b portal without having necessary
information needed to purchase a product had ended up purchasing that product.
This shows that a B2B market place increases buyer’s conversion rates
dramatically.
Supply Chain Process: It help improve supply chain process. Due to this
companies can receive deliveries in less time. It also reduces amount of inventory
at a time company can have and also allows companies to bring their products to
the market in less amount of time. All of these advantages can be achieved by the
implementation of an ecommerce solution.
5. Stronger Marketing Potential: It has much stronger marketing potential as
compared to standalone website. It attracts more web traffic due to larger
membership of buyers and sellers. There are different ways to market products in a
B2B which includes “share, like, re-tweet” or forward messages. Apart from the
above facts even the free membership services offered by B2B portals allows
seller’s and supplier’s to showcase their products and process flow of their
products. These techniques also require less amount of money unlike television
and newspaper advertisements and at times internet paid advertisement.
Buying Process Ease: It makes buying process easier. Most of E-commerce portal
provides electronic procurement system which helps in conducting transactions
between buyers and suppliers over the internet. According to a recent survey it has
been estimated that a midsize company can save 2 million dollar a year by the help
of this system. It also helps to improve over all supply chain performance and
reduces the overall cost of products to sell. Due to this advantage buying process
becomes easier.
Reduction in Overhead Costs: It increases sales and reduces overhead costs. The
ecommerce solution integrated with B2B websites contains all the modules related
to sales like quotation, negotiation, billing and shipment. This ecommerce solution
reduces sales cycle and also cuts cost of processing. Also computer based systems
has advantage to minimize human errors which are part and parcel of paper based
systems.
6. Increased Brand Recognition: Social media networks are just new channels for
your brand’s voice and content. This is important because it simultaneously makes
you easier and more accessible for new customers, and makes you more familiar
and recognizable for existing customers. For example, a frequent Twitter user
could hear about your company for the first time only after stumbling upon it in a
newsfeed. Or, an otherwise apathetic customer might become better acquainted
with your brand after seeing your presence on multiple networks.
Improved Brand Loyalty: Brands who engage on social media channels enjoy
higher loyalty from their customers. It can be difficult to stay in touch with all of
your customers, but social media gives you the opportunity to engage with them
on a one-to-one level. By becoming more involved with your company and getting
to know the people behind the business, customers will feel more loyalty towards
you, returning to buy from you again and again.
Opportunities to Convert: Every post you make on a social media platform is an
opportunity for customers to convert. When you build a following, you’ll
simultaneously have access to new customers, recent customers, and old
customers, and you’ll be able to interact with all of them. Every blog post, image,
video, or comment you share is a chance for someone to react, and every reaction
could lead to a site visit, and eventually a conversion. Not every interaction with
your brand results in a conversion, but every positive interaction increases the
likelihood of an eventual conversion. Even if your click-through rates are low, the
sheer number of opportunities you have on social media is significant.
7. Higher Conversion Rates: Social media Social media marketing results in higher
conversion rates in a few distinct ways. Perhaps the most significant is its
humanization element, the fact that brands become more humanized by interacting
in social media channels. Social media is a place where brands can act like people
do, and this is important because people like doing business with other people; not
with companies.
Additionally, studies have shown that social media has a 100% higher lead-to-close
rate than outbound marketing, and a higher number of social media followers
tends to improve trust and credibility in your brand, representing social proof. As
such, simply building your audience in social media can improve conversion rates
on your existing traffic.
Higher Brand Authority: Interacting with your customers regularly is a show of
good faith for other customers. When people go to compliment or brag about a
product or service, they turn to social media. And when they post your brand
name, new audience members will want to follow you for updates. The more
people that are talking about you on social media, the more valuable and
authoritative your brand will seem to new users. Not to mention, if you can
interact with major influences on Twitter or other social networks, your visible
authority and reach will skyrocket.
8. Higher Inbound Web Traffic: Without social media, your inbound traffic is
limited to people already familiar with your brand and individuals searching for
keywords you currently rank for. Every social media profile you add is another
path leading back to your site, and every piece of content you syndicate on those
profiles is another opportunity for a new visitor. The more quality content you
syndicate on social media, the more inbound traffic you’ll generate, and more
traffic means more leads and more conversions.
Additionally, studies have shown that social media has a 100% higher lead-to-close
rate than outbound marketing, and a higher number of social media followers
tends to improve trust and credibility in your brand, representing social proof. As
such, simply building your audience in social media can improve conversion rates
on your existing traffic.
Decreased Marketing Cost: According to Hubspot, 84% of marketers found as
little as six hours of effort per week was enough to generate increased traffic. Six
hours is not a significant investment for a channel as large as social media. If you
can lend just one hour a day to developing your content and syndication strategy,
you could start seeing the results of your efforts. Even paid advertising through
Facebook and Twitter is relatively cheap (depending on your goals, of course).
Start small and you’ll never have to worry about going over budget—once you get
a better feel for what to expect, you can increase your budget and increase your
conversions correspondingly.
9. Better Search Engine Rankings: SEO is the best way to capture relevant traffic
from search engines, but the requirements for success are always changing. It’s no
longer enough to regularly update your blog, ensure optimized title tags and meta
descriptions, and distribute links pointing back to your site. Google and other
search engines may be calculating their rankings using social media presence as a
significant factor, because of the fact that strong brands almost always use social
media. As such, being active on social media could act as a “brand signal” to search
engines that your brand is legitimate, credible, and trustworthy. That means, if you
want to rank for a given set of keywords, having a strong social media presence
could be almost mandatory.
Richer Customer Experiences or feedback: Additionally, studies have shown that
social media has a 100% higher lead-to-close rate than outbound marketing, and a
higher number of social media followers tends to improve trust and credibility in
your brand, representing social proof. As such, simply building your audience in
social media can improve conversion rates on your existing traffic.
Improved Customer Insights: Social media also gives you an opportunity to gain
valuable information about what your customers are interested in and how they
behave, via social listening. For example, you can monitor user comments to see
what people think of your business directly. You can segment your content
syndication lists based on topic and see which types of content generate the most
interest—and then produce more of that type of content. You can measure
conversions based on different promotions posted on various social media
channels and eventually find a perfect combination to generate revenue.
