The trouble with context

the trouble with context... presented at IA Konferenz, 2011 http://www.ﬂickr.com/photos/procsilas/2833014872

things used to beremarkably simple... http://www.ﬂickr.com/photos/lonelyfox/4815935744

public space distractions location? designing for mobile meant understanding the ‘mobile context’ limited aention glanceable? one hand tiny screen tedious input personal http://www.ﬂickr.com/photos/oimax/3800475934

...long day only one hour leftoh no...forgot to go to the bank need a quick break ...its impact on motivation http://www.ﬂickr.com/photos/7802947@N02/5547816310

playing a game ﬁnding a bank nearby sending a textchecking the time of the next bus ...and on behaviour http://www.ﬂickr.com/photos/7802947@N02/5547816310

so mobile design guidelines, went something like this...

“ Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

lately however,we have a problem... http://www.ﬂickr.com/photos/barkbud/4914492619

cues and guidelines that were important logical just a fewyears months ago are still useful...but no longer reliable

statements such as these are becoming far more common

“ i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there?Source: Comments from readers regarding The Guardian’s new mobile web site http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ There should be a text only version of the (desktop) site for those of us who dont like the business of the main site.Source: User talking about his habit of using the mobile Guardian site on his PC http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ ...mobile users want to see our menu, hours, and delivery number...(but)...desktop users deﬁnitely want to see this one megabyte PNG of somebody smiling at a salad. ...for fun, Google “Women Laughing Alone With Salad”Source: SitePoint Podcast: Responsive web design with Jeremy Keith http://www.ﬂickr.com/photos/webtreatsetc/4860505549/

“ I’m definitely moving, I’m in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions.Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/

so why this change? and what does it all mean? http://www.ﬂickr.com/photos/marcoarment/2035853550

<historical interlude> http://www.ﬂickr.com/photos/dumbledad/3262185149

free platforms+ low cost components= a perfect storm http://www.ﬂickr.com/photos/deks/697297227

a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS WIFI and BlueTooth silicon+ web browser= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.ﬂickr.com/photos/oskay/3300199882

despite this growth smartphones are not yet the majority 23%Global smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/

but the featurephone of today isthe smartphone of two years ago... http://www.ﬂickr.com/photos/tanj/4432327487

and (most of) the rest can easily install one 85% of new handsets now include a web browserSource: Tomi Ahonen Consulting http://www.ﬂickr.com/photos/johanl/4424185115

but connected devices aren’t just small http://www.ﬂickr.com/photos/hendry/5491251497/

they’re whatever shape we need them to be http://www.ﬂickr.com/photos/mackarus/4289960218

“One of the interesting estimates is that there areabout 35 billion devices connected to the Internet.Soon, there will be so many that we’ll stopcounting.- Eric Schmidt, Google http://www.ﬂickr.com/photos/chelsea_nj/4223680604

...which brings us to the present</historical interlude> even beer than cake... they spent about an hour staring like this...

“The most profound technologies are thosethat disappear. They weave themselves intothe fabric of everyday life until they areindistinguishable from it.- Mark Weiser (1991) http://www.ﬂickr.com/photos/armaggeusa/3176297283

77% of the planet owns a mobile devicesor 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int

1.3 billion already use the ‘mobile internet’...includes WAP and ‘real web’ via Tomi Ahonen Consulting

...and for 1/3 of us, a mobile device is the only access point Russia 19% UK 22% China 22% USA 25% India 59% 25% of Egypt 70% American’s don’t use the 2-3GB home ADSL Internet at all data ~$100/mth, ~$2/mth PAYG unlimited mobile data ~$17/mth Indonesia 44% S. Africa 57%Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010Related: Opera mobile-only study speciﬁc to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)

http://www.ﬂickr.com/photos/misbehave/2352753067 Were in a world of one line of connectivity. Thats us. You see...we dont have to "go" to the internet any more. Mitch Joel, TedX Montreal

this is having a dramatic impact onour behaviour and our expectations... http://www.ﬂickr.com/photos/williambrawley/4522648456

using the internetis no longer “an activity”... http://www.ﬂickr.com/photos/whatcouldgowrong/5320553588

envir onme n t focused user privacyreliablenetworkunlimited data with a fairly speciﬁc context comfy chair full-sized keyboard work surface reliable power source http://www.ﬂickr.com/photos/fuzzcat/22019163

...people reach for the internet using whatever device makes sense to them at that time http://www.ﬂickr.com/photos/ghewgill/5046616680

“ ...[the Kindle browser] is somewhat slow but it deﬁnitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.ﬂickr.com/photos/ghewgill/5046616680

“http://www.ﬂickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF

the traditional ‘mobile context’ is still valid...

80% use mobile during miscellaneous downtime...Source: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/missmeng/5327470961

80% use mobile while waiting in line or for an appointment...Source: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/wonderdawg777/662293238

but the device and the context no longer go hand-in-hand

mobile is increasingly being combined with longer or completely ‘non-mobile’ activities...

62% use mobile while watching TVSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/bcmom/375125992

69% use mobile for point of sale research while shoppingSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/lollaping/3327541574

and mobile is also used to time-shift59% ...and follow upsometimes on the PCvisit a siteon mobile Source: Yahoo mobile shopping framework study

34%visit a site on and follow-up on mobilethe PC Source: Yahoo mobile shopping framework study

Research on smartphone,67% then buy in store. and so on... Research on smartphone,23% then visit store to check product out, then buy on PC. Research on smartphone,16% then visit store to check product out, then buy on smartphone. Visit store, then buy9% on smartphone. Source: The mobile movement study, Google

...facilitating completion of larger tasks“The most expensive item sold via eBay’smobile app was a 1985 Piper PA-46-310PMalibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46

“The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.ﬂickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513

“ With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next ﬁve years....or by 2015 - Source: ITU vis mobiThinking http://www.ﬂickr.com/photos/whiteafrican/2938685296

public space distractions so while this is (still) ‘mobile’... limited aention glanceable? one hand simple? tedious input personal http://www.ﬂickr.com/photos/oimax/3800475934

environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacycomfy work surface chair reliable power source http://www.ﬂickr.com/photos/othree/5224045406

focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two handsreliable power source? and this...

comfy chair privacy one handreliable power prone to source interruptions gravity and maybe some of this? http://www.ﬂickr.com/photos/joeshlabotnik/2359224681

being mobile it’s not just about... your type of device... your location...your intent... how long you’ve be there your bandwidth... http://www.ﬂickr.com/photos/mujitra/4571580931

features it’s just one of the many ingredients in our new reality...constraints mental expectations models magic? opportunities familiarity reach responsibility accessibility http://www.ﬂickr.com/photos/frenkieb/1449664622

and hopefullya new way of thinking http://www.ﬂickr.com/photos/basheertome/5557362895

maybe what has been actual is actually...not normal http://www.ﬂickr.com/photos/pagedooley/2121472112

...our mental models around ‘mobile’ (and the web)and a great many other things http://www.ﬂickr.com/photos/amagill/26273015

display size/width are1440 mere a historical accident... 1280 1024 512 x 342 1024 x 768 800 640 320 x 480 512 240 x 320 240 1984 1990 1994 1998 2004 2007

display size/width public displays 32 and will continue to shift ???? 1920 1024 x 768 1920 x 1080 1440 1280 600 x 1024 1024 768 x 1024 ???? 800 640 240 1990 1994 1998 2004 2007 2011 201

creating new cultural norms“Sir, we’ll be landing soon. Could you please shut oﬀ your book?”- Flight attendant, April 2011

until very soonwhat was familiar to some... http://www.ﬂickr.com/photos/ubo_pakes/4472188820

pico-projector will be unrecognisable to othershttp://www.ﬂickr.com/photos/mattedgar/3724116027 http://www.youtube.com/watch?v=E0YVb3x2Amc

“For kids like my 13 year-old, theboundaries between the internet andlife are so porous as to be meaningless.“Comment on the Guardian web site http://www.ﬂickr.com/photos/tocaboca/5523598823

thank you hello@yiibu.comhttp://www.slideshare.net/yiibuPart 2 of The trouble with contextcan be found in Beyond the mobile web(starting on slide 62)http://slidesha.re/dURaVL

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http://media-creativity.com	365
http://www.iakonferenz.org	192
http://notes-in-the-cloud.blogspot.co.uk	86
http://thirdwaveberlin.com	63
http://www.proseandconrad.com	44
http://hypercatalecta.tumblr.com	43
http://bookletmobile.posterous.com	36
http://paper.li	35
http://notes-in-the-cloud.blogspot.com	31
http://hypercatalecta.posterous.com	30
http://thinkux.posterous.com	26
http://frontenddev.de	26
http://thinkstrategy.posterous.com	23
http://laepple.tumblr.com	21
url_unknown	19
http://translate.googleusercontent.com	13
http://datenwolke.tv	9
http://twitter.com	8
https://si0.twimg.com	7
http://feeds.feedburner.com	6
http://notes-in-the-cloud.blogspot.jp	6
http://localhost:8888	5
http://intern.zumkuckuck.com	4
http://posterous.com	4
http://iakonferenz.org	3
http://us-w1.rockmelt.com	3
http://flavors.me	3
http://cockenadoodledoo.com	3
http://hekj.me	2
http://webcache.googleusercontent.com	2
http://kraken-for-emc.dev	2
http://notes-in-the-cloud.blogspot.in	1
http://notes-in-the-cloud.blogspot.no	1
http://notes-in-the-cloud.blogspot.fi	1
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The trouble with context

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