the trouble with context...                 presented at IA Konferenz, 2011                 http://www.flickr.com/photos/pr...
things used to beremarkably simple...    http://www.flickr.com/photos/lonelyfox/4815935744
public space                                                     distractions               location?                     ...
...long day                                                        only one hour leftoh no...forgot to go to the bank     ...
playing a game   finding a bank nearby             sending a textchecking the time of the next bus                         ...
so mobile design guidelines, went something like this...
“   Context is King: circumstances or conditions that surround    a person, place or thing. Content is of little value if ...
“   Google (2007) breaks down mobile users    into three behaviour groups:    A. "Repetitive now"    B. "Bored now"    C. ...
“   Mobile user: typically on the go in an unpredictable    environment, interested in quick glanceable    information, fo...
lately however,we have a problem...     http://www.flickr.com/photos/barkbud/4914492619
cues and guidelines that were important logical just a fewyears months ago are still useful...but no longer reliable
statements such as these are becoming         far more common
“             i love it! nice and clean look, easy to navigate                           and easy to read. well done! but....
“             There should be a text only version of the                              (desktop) site for those of us who d...
“             ...mobile users want to see our menu, hours,                            and delivery number...(but)...deskto...
“            I’m definitely moving, I’m in a car. I’m going to look at your website.                This doesn’t mean my in...
so why this change?         and what does it all mean?   http://www.flickr.com/photos/marcoarment/2035853550
<historical interlude>                  http://www.flickr.com/photos/dumbledad/3262185149
free platforms+ low cost components= a perfect storm                    http://www.flickr.com/photos/deks/697297227
a free operating system (Android)  dual core ARM 9 @ 416MHz2G GSM/EDGE  2.8” QVGA resistive touch screen  2MP camera  GPS ...
despite this growth                                             smartphones are not yet                                   ...
but the featurephone of today isthe smartphone of two years ago...                     http://www.flickr.com/photos/tanj/44...
and (most of) the rest                                 can easily install one                     85%         of new hands...
but connected devices      aren’t just small       http://www.flickr.com/photos/hendry/5491251497/
they’re whatever shape   we need them to be      http://www.flickr.com/photos/mackarus/4289960218
“One of the interesting estimates is that there areabout 35 billion devices connected to the Internet.Soon, there will be ...
...which brings us to the present</historical interlude>         even beer         than cake...                          ...
“The most profound technologies are thosethat disappear. They weave themselves intothe fabric of everyday life until they ...
77%                            of the planet                        owns a mobile devicesor 5.3 billion at the end of 2010...
1.3 billion  already use the ‘mobile internet’...includes WAP and ‘real web’ via Tomi Ahonen Consulting
...and for 1/3 of us, a mobile device                                                                              is the ...
http://www.flickr.com/photos/misbehave/2352753067             Were in a world of one line of connectivity. Thats us.       ...
this is having a dramatic impact onour behaviour and our expectations...                 http://www.flickr.com/photos/willi...
using the internetis no longer “an activity”...       http://www.flickr.com/photos/whatcouldgowrong/5320553588
envir                  onme                      n   t                              focused user                          ...
...people reach for the internet using whatever      device makes sense to them at that time                              ...
“   ...[the Kindle browser] is somewhat slow but    it definitely works, in fact my teen daughter    uses hers constantly.....
“http://www.flickr.com/photos/jcfrog/4692750598                                                ...the mobile internet is mo...
the traditional ‘mobile context’ is still valid...
80% use mobile during                                                        miscellaneous downtime...Source: Compete quar...
80% use mobile while waiting                                                         in line or for an appointment...Sourc...
but the device and the context no longer go hand-in-hand
mobile is increasingly being combined with longer      or completely ‘non-mobile’ activities...
62% use mobile                                                        while watching TVSource: Compete quarterly smartphon...
69% use mobile for                                                        point of sale research                          ...
and mobile is also used                         to time-shift59%            ...and follow upsometimes      on the PCvisit ...
34%visit a site on                  and follow-up                   on mobilethe PC                   Source: Yahoo mobile...
Research on smartphone,67%   then buy in store.                                 and so on...      Research on smartphone,2...
...facilitating completion                                                        of larger tasks“The most expensive item ...
“The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000)“ src: Marketing Wee...
“           With current growth rates, Web access by people              on the move—via laptops and smart mobile devices—...
public space                                                                  distractions                                ...
environment                             reliable                                          network  focused user           ...
focused                                     user                  1hr train ride                                          ...
comfy                                       chair                             privacy                           one handre...
being mobile                                                     it’s not just about...      your type of device...       ...
features                                                            it’s just one of                                      ...
and hopefullya new way of thinking     http://www.flickr.com/photos/basheertome/5557362895
maybe what has been actual    is actually...not normal           http://www.flickr.com/photos/pagedooley/2121472112
...our mental models        around ‘mobile’                        (and the web)and a great many other things         http...
display size/width                                                           are1440 mere                                 ...
display size/width                                                                                    public displays     ...
creating                                           new cultural norms“Sir, we’ll be landing soon. Could you please shut off...
until very soonwhat was familiar to some...           http://www.flickr.com/photos/ubo_pakes/4472188820
pico-projector                                                                    will be unrecognisable                  ...
“For kids like my 13 year-old, theboundaries between the internet andlife are so porous as to be meaningless.“Comment on t...
thank you                                  hello@yiibu.comhttp://www.slideshare.net/yiibuPart 2 of The trouble with contex...
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The trouble with context

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Presented by Stephanie Rieger at IA Konferenz 2011.

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The trouble with context

  1. 1. the trouble with context... presented at IA Konferenz, 2011 http://www.flickr.com/photos/procsilas/2833014872
  2. 2. things used to beremarkably simple... http://www.flickr.com/photos/lonelyfox/4815935744
  3. 3. public space distractions location? designing for mobile meant understanding the ‘mobile context’ limited aention glanceable? one hand tiny screen tedious input personal http://www.flickr.com/photos/oimax/3800475934
  4. 4. ...long day only one hour leftoh no...forgot to go to the bank need a quick break ...its impact on motivation http://www.flickr.com/photos/7802947@N02/5547816310
  5. 5. playing a game finding a bank nearby sending a textchecking the time of the next bus ...and on behaviour http://www.flickr.com/photos/7802947@N02/5547816310
  6. 6. so mobile design guidelines, went something like this...
  7. 7. “ Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.flickr.com/photos/webtreatsetc/4860505549/
  8. 8. “ Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.flickr.com/photos/webtreatsetc/4860505549/
  9. 9. “ Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.flickr.com/photos/webtreatsetc/4860505549/
  10. 10. lately however,we have a problem... http://www.flickr.com/photos/barkbud/4914492619
  11. 11. cues and guidelines that were important logical just a fewyears months ago are still useful...but no longer reliable
  12. 12. statements such as these are becoming far more common
  13. 13. “ i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there?Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
  14. 14. “ There should be a text only version of the (desktop) site for those of us who dont like the business of the main site.Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
  15. 15. “ ...mobile users want to see our menu, hours, and delivery number...(but)...desktop users definitely want to see this one megabyte PNG of somebody smiling at a salad. ...for fun, Google “Women Laughing Alone With Salad”Source: SitePoint Podcast: Responsive web design with Jeremy Keith http://www.flickr.com/photos/webtreatsetc/4860505549/
  16. 16. “ I’m definitely moving, I’m in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions.Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
  17. 17. so why this change? and what does it all mean? http://www.flickr.com/photos/marcoarment/2035853550
  18. 18. <historical interlude> http://www.flickr.com/photos/dumbledad/3262185149
  19. 19. free platforms+ low cost components= a perfect storm http://www.flickr.com/photos/deks/697297227
  20. 20. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS WIFI and BlueTooth silicon+ web browser= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
  21. 21. despite this growth smartphones are not yet the majority 23%Global smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
  22. 22. but the featurephone of today isthe smartphone of two years ago... http://www.flickr.com/photos/tanj/4432327487
  23. 23. and (most of) the rest can easily install one 85% of new handsets now include a web browserSource: Tomi Ahonen Consulting http://www.flickr.com/photos/johanl/4424185115
  24. 24. but connected devices aren’t just small http://www.flickr.com/photos/hendry/5491251497/
  25. 25. they’re whatever shape we need them to be http://www.flickr.com/photos/mackarus/4289960218
  26. 26. “One of the interesting estimates is that there areabout 35 billion devices connected to the Internet.Soon, there will be so many that we’ll stopcounting.- Eric Schmidt, Google http://www.flickr.com/photos/chelsea_nj/4223680604
  27. 27. ...which brings us to the present</historical interlude> even beer than cake... they spent about an hour staring like this...
  28. 28. “The most profound technologies are thosethat disappear. They weave themselves intothe fabric of everyday life until they areindistinguishable from it.- Mark Weiser (1991) http://www.flickr.com/photos/armaggeusa/3176297283
  29. 29. 77% of the planet owns a mobile devicesor 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  30. 30. 1.3 billion already use the ‘mobile internet’...includes WAP and ‘real web’ via Tomi Ahonen Consulting
  31. 31. ...and for 1/3 of us, a mobile device is the only access point Russia 19% UK 22% China 22% USA 25% India 59% 25% of Egypt 70% American’s don’t use the 2-3GB home ADSL Internet at all data ~$100/mth, ~$2/mth PAYG unlimited mobile data ~$17/mth Indonesia 44% S. Africa 57%Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
  32. 32. http://www.flickr.com/photos/misbehave/2352753067 Were in a world of one line of connectivity. Thats us. You see...we dont have to "go" to the internet any more. Mitch Joel, TedX Montreal
  33. 33. this is having a dramatic impact onour behaviour and our expectations... http://www.flickr.com/photos/williambrawley/4522648456
  34. 34. using the internetis no longer “an activity”... http://www.flickr.com/photos/whatcouldgowrong/5320553588
  35. 35. envir onme n t focused user privacyreliablenetworkunlimited data with a fairly specific context comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  36. 36. ...people reach for the internet using whatever device makes sense to them at that time http://www.flickr.com/photos/ghewgill/5046616680
  37. 37. “ ...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.flickr.com/photos/ghewgill/5046616680
  38. 38. “http://www.flickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
  39. 39. the traditional ‘mobile context’ is still valid...
  40. 40. 80% use mobile during miscellaneous downtime...Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
  41. 41. 80% use mobile while waiting in line or for an appointment...Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
  42. 42. but the device and the context no longer go hand-in-hand
  43. 43. mobile is increasingly being combined with longer or completely ‘non-mobile’ activities...
  44. 44. 62% use mobile while watching TVSource: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
  45. 45. 69% use mobile for point of sale research while shoppingSource: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
  46. 46. and mobile is also used to time-shift59% ...and follow upsometimes on the PCvisit a siteon mobile Source: Yahoo mobile shopping framework study
  47. 47. 34%visit a site on and follow-up on mobilethe PC Source: Yahoo mobile shopping framework study
  48. 48. Research on smartphone,67% then buy in store. and so on... Research on smartphone,23% then visit store to check product out, then buy on PC. Research on smartphone,16% then visit store to check product out, then buy on smartphone. Visit store, then buy9% on smartphone. Source: The mobile movement study, Google
  49. 49. ...facilitating completion of larger tasks“The most expensive item sold via eBay’smobile app was a 1985 Piper PA-46-310PMalibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
  50. 50. “The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
  51. 51. “ With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years....or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
  52. 52. public space distractions so while this is (still) ‘mobile’... limited aention glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
  53. 53. environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacycomfy work surface chair reliable power source http://www.flickr.com/photos/othree/5224045406
  54. 54. focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two handsreliable power source? and this...
  55. 55. comfy chair privacy one handreliable power prone to source interruptions gravity and maybe some of this? http://www.flickr.com/photos/joeshlabotnik/2359224681
  56. 56. being mobile it’s not just about... your type of device... your location...your intent... how long you’ve be there your bandwidth... http://www.flickr.com/photos/mujitra/4571580931
  57. 57. features it’s just one of the many ingredients in our new reality...constraints mental expectations models magic? opportunities familiarity reach responsibility accessibility http://www.flickr.com/photos/frenkieb/1449664622
  58. 58. and hopefullya new way of thinking http://www.flickr.com/photos/basheertome/5557362895
  59. 59. maybe what has been actual is actually...not normal http://www.flickr.com/photos/pagedooley/2121472112
  60. 60. ...our mental models around ‘mobile’ (and the web)and a great many other things http://www.flickr.com/photos/amagill/26273015
  61. 61. display size/width are1440 mere a historical accident... 1280 1024 512 x 342 1024 x 768 800 640 320 x 480 512 240 x 320 240 1984 1990 1994 1998 2004 2007
  62. 62. display size/width public displays 32 and will continue to shift ???? 1920 1024 x 768 1920 x 1080 1440 1280 600 x 1024 1024 768 x 1024 ???? 800 640 240 1990 1994 1998 2004 2007 2011 201
  63. 63. creating new cultural norms“Sir, we’ll be landing soon. Could you please shut off your book?”- Flight attendant, April 2011
  64. 64. until very soonwhat was familiar to some... http://www.flickr.com/photos/ubo_pakes/4472188820
  65. 65. pico-projector will be unrecognisable to othershttp://www.flickr.com/photos/mattedgar/3724116027 http://www.youtube.com/watch?v=E0YVb3x2Amc
  66. 66. “For kids like my 13 year-old, theboundaries between the internet andlife are so porous as to be meaningless.“Comment on the Guardian web site http://www.flickr.com/photos/tocaboca/5523598823
  67. 67. thank you hello@yiibu.comhttp://www.slideshare.net/yiibuPart 2 of The trouble with contextcan be found in Beyond the mobile web(starting on slide 62)http://slidesha.re/dURaVL
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