1) The document discusses how Tony Hsieh, CEO of Zappos, focuses on creating a strong company culture, vision, and higher purpose centered around delivering happiness to both customers and employees. 2) It recommends spending 10% of time studying the science of happiness and how understanding happiness can help businesses and individuals. 3) Research shows that having a vision and sense of higher purpose beyond just profits or money is linked to greater happiness. The document urges examining one's goals in life and higher purpose.

1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh Le Web December 10, 2009

6. A Little About Me (Tony)

7. The Power of WOW ‘ 01 ‘ 02 ‘ 06 ‘ 03 ‘ 04 ‘ 05 ‘ 07 ‘ 00 ‘ 08 Gross Sales $MM $1,000 800 600 400 200

8. the #1 priority CULTURE 5 weeks of training Culture book $2000 to quit Hiring for culture Twitter helps build culture

9. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

10. Clothing

11. Customer Service

12. Culture

13. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

14. Delivering Happiness (customers and employees) “ People may not remember exactly what you did or what you said, but they will always remember how you made them feel . ”

15. Building Great

16. CULTURE “ Committable Core Values” Don’t make your core values just a meaningless plaque on the wall…

17. Example: Core Values Deliver WOW Through Service Embrace and Drive Change Create Fun and a Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More with Less Be Passionate and Determined Be Humble

18. “ That’s great, but it would never work at my company…”

19. ALIGNMENT It doesn’t matter what your core values are… as long as you commit to them.

20. VISION “ Whatever you’re thinking, think bigger .” Does the vision have meaning? Chase the vision, not the money…

21. VISION “ Don’t chase the paper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious

22. ENTREPRENEURS: “ What would you be passionate about doing for 10 years even if you never made a dime?”

23. EMPLOYEES: What’s the larger vision and greater purpose in their work beyond money or profits?

24. VISION MOTIVATION vs. INSPIRATION

25. TAKE A STEP BACK… WHAT IS YOUR GOAL IN LIFE?

26. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?

27. RESEARCH HAS SHOWN HAPPINESS People are very bad at predicting what will bring them sustained happiness. “ When I get ___, I will be happy.” “ When I achieve ___, I will be happy.”

28. HAPPINESS There is a SCIENCE behind many aspects of business including: conversion psychology of buying direct marketing customer acquisition metrics repeat customer behavior, etc. What if you spent just 10% of your time studying and learning the SCIENCE of HAPPINESS ? How much HAPPIER could you be?

29. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS

30. A FEW DIFFERENT FRAMEWORKS OF HAPPINESS

31. A FEW DIFFERENT FRAMEWORKS ON HAPPINESS Perceived Control Perceived Progress Connectedness Vision / Meaning (Being part of something bigger than yourself)

32. Maslow’s Hierarchy

33. 3 TYPES OF HAPPINESS Rock Star (Pleasure – chasing the next high) Flow (Engagement – time flies) Meaning / Higher Purpose (Being part of something bigger than yourself) time time time

34. RECOMMENDED BOOKS PEAK Chip Conley TRIBAL LEADERSHIP Dave Logan, John King & Halee Fischer-Wright FOUR HOUR WORK WEEK Tim Ferriss HAPPINESS HYPOTHESIS Jonathan Haidt

35. Contact info and tours! Email [email_address] for: This presentation Free culture book (need physical mailing address) Go to http://tours.zappos.com for: Tour of our offices when you’re next in Las Vegas (takes about an hour) We’ll pick you up from the airport or your hotel in a Zappos Shuttle!

36. Profits Passion Purpose GREAT BUSINESS

37. HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose

38. What % of your time do you want to spend learning about the SCIENCE of HAPPINESS ? How can the SCIENCE of HAPPINESS help your business, your brand, and yourself?

39. If the research shows that vision / meaning / higher purpose leads to HAPPINESS … What is your company’s higher purpose ? What is your higher purpose ?

40. Delivering HAPPINESS