Social Media In The Enterprise

Social Media Inside the EnterpriseWhat, Why, How
#SMCseaED
Charl Pearce, Paolo Tosolini, Ethan Yarbrough

What Is Social Media In the Enterprise
It’s the use of Web 2.0, open, collaborative technologies behind the firewall to:
Improve Productivity and Efficiency
Increase Staff Engagement and Affinity
Enable better knowledge sharing and innovation

Why Social Media In the Enterprise?
Traditional business arrangements are artificial
Build relationships, trust, awareness and competence
Make better use of external social media

Traditional business arrangements are artificial

This is you

This is you on Social Media

But…this is you at work

Build Relationships, Trust and Awareness

This is Burt

What I Know About Burt

Burt eats lunch here…

Burt is between 5’8” and 6’0’…

Burt sits here…

Burt does wash his hands…

Is that Burt?
Average-to-slightly-above-average height, hygienic guy who eats lunch
in a red room and works in the corner?

Then Burt Started A Blog

What I Know About Burt Now
He has expertise in these areas:
Coding full control rights for SharePoint user profiles
Compacting virtual hard drives
How to fix the Virtual PC jerky mouse issue
Fantasy football
Shortbread cookies
Using HTTP modules to add users to groups in a Forms Authentication SharePoint site

This is Burt
SharePoint Innovation Expert

Make better use of external social media

What happens when you bring this

Into this

Goal of external social media
Gain Insight
Goal of internal social media?
It should be…

To process insight
Into innovation

“The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.”
-Whitney Michael

Build a culture of sharing