Social Media In The Enterprise


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Businesses often overlook the value of using social media tools and practices inside an organization. Learn how to use social media within organizations to drive collaboration, build community, foster knowledge sharing, streamline work processes, and empower decision making.

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Social Media In The Enterprise

  1. 1. Social Media Inside the EnterpriseWhat, Why, How<br />#SMCseaED<br />Charl Pearce, Paolo Tosolini, Ethan Yarbrough<br />
  2. 2. What Is Social Media In the Enterprise <br />It’s the use of Web 2.0, open, collaborative technologies behind the firewall to:<br />Improve Productivity and Efficiency<br />Increase Staff Engagement and Affinity<br />Enable better knowledge sharing and innovation<br />
  3. 3. Why Social Media In the Enterprise?<br />Traditional business arrangements are artificial<br />Build relationships, trust, awareness and competence<br />Make better use of external social media<br />
  4. 4. Traditional business arrangements are artificial<br />
  5. 5. This is you<br />
  6. 6. This is you on Social Media<br />
  7. 7. But…this is you at work<br />
  8. 8. Build Relationships, Trust and Awareness<br />
  9. 9. This is Burt<br />
  10. 10. What I Know About Burt<br />
  11. 11. What I Know About Burt<br />Burt eats lunch here…<br />
  12. 12. What I Know About Burt<br />Burt is between 5’8” and 6’0’…<br />
  13. 13. What I Know About Burt<br />Burt sits here…<br />
  14. 14. What I Know About Burt<br />Burt does wash his hands…<br />
  15. 15. Is that Burt?<br />Average-to-slightly-above-average height, hygienic guy who eats lunch <br />in a red room and works in the corner?<br />
  16. 16. Then Burt Started A Blog<br />
  17. 17. What I Know About Burt Now<br />He has expertise in these areas:<br />Coding full control rights for SharePoint user profiles<br />Compacting virtual hard drives<br />How to fix the Virtual PC jerky mouse issue<br />Fantasy football<br />Shortbread cookies<br />Using HTTP modules to add users to groups in a Forms Authentication SharePoint site<br />
  18. 18. This is Burt<br />SharePoint Innovation Expert<br />
  19. 19. Make better use of external social media<br />
  20. 20. What happens when you bring this<br />
  21. 21. Into this<br />
  22. 22. Goal of external social media<br />Gain Insight<br />Goal of internal social media?<br />It should be…<br />
  23. 23. To process insight<br />Into innovation<br />
  24. 24. “The more easily people can communicate – with other workers, team members, customers, vendors, clients, the less information will be siloed. When information is free, people get more feedback and input, react more quickly and make better decisions. This is the opportunity inherent in Enterprise 2.0: a more efficient, productive and intelligent workforce.”<br />-Whitney Michael<br />
  25. 25. Build a culture of sharing<br />