Social media and networking in local government

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Delivered to the Spring 2011 SOLACE South East Conference.

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Social media and networking in local government

  1. 1. Social media and social networks Dave Briggs SOLACE South East Spring Conference 2011
  2. 2. <ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
  3. 3. Change is happening…
  4. 4. Communicate Play Work
  5. 9. Consumerisation of technology
  6. 10. Mainframes Minicomputers Microcomputers Web / Mobile
  7. 11. Smaller, more personal (and harder to control)
  8. 12. So: digital engagement
  9. 13. <ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>
  10. 14. <ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>
  11. 16. Made possible by:
  12. 17. Access to the internet Access to computing A nice user interface
  13. 18. Some principles
  14. 19. 1. Online communities are communities too!
  15. 22. 2. Engage people on their terms, not yours.
  16. 23. 3. Culture matters more than tech
  17. 24. Openess Transparency Collaboration Cooperation
  18. 25. 4. Don’t assume that everyone is offline.
  19. 26. 5. Interactive websites need interactive organisations
  20. 27. The toolkit
  21. 28. 1. Go where people are 2. Right tool, right crowd
  22. 39. You can also build your own
  23. 41. This stuff works
  24. 42. You must understand why you’re doing it though!
  25. 43. Think strategically
  26. 45. What are you trying to achieve? What are you asking people to do?
  27. 46. Change perceptions? Change behaviour? Improve services?
  28. 47. Making it happen needs leadership
  29. 48. Co-creation Passion Learning Openness Listening Generosity
  30. 49. In summary:
  31. 50. The change is happening: deal with it Solve the participation deficit Know why you’re doing what you’re doing
  32. 51. Thank you for listening!
  33. 52. [email_address] www.kindofdigital.com twitter.com/kindofdigital

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