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NCCET Webinar - Community Colleges + Social Media: Get Connected

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Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.

Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.

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  • Transcript

    • 1. Community Colleges + Social Media:
      Get Connected
      Presented by
      Brad Kleinman
      eMarketing Techniques
      Brad@eMarketingTechniques.com
    • 2. Webinar Agenda
      Creating Your Marketing System
      Web 2.0 Overview
      Marketing Trends
      Creating Your Social Media Strategy
      Social Media for Community Colleges
      Question and Answer
    • 3. Creating a Marketing System
    • 4. Poll Question
      Do you use any social media tools in your organization?
      (Yes/No)
    • 5. What is Web 2.0?
    • 6. Joining in the Conversation
      Brian Solis, co-founder of the Social Media Club
    • 7. Using Social Media
    • 8. Benefits of Social MediaEconomic & Workforce
    • 9. Social Media is Growing
      Social Media is the #1 activity on the web
      There are 200M blogs (50% post daily)
      Facebook
      400M+ users (4th Largest Country)
      Fastest growing segment 55-65 year-old females
      YouTube Growth
      300M users per month, #4 largest site on the web
      Online video viewing increased 35% year over year
      15 hours uploaded every minute!
      Sources: Nielson | Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference, Huffington Post, Facebook, Comscore | Clean Cut Media |
    • 10. Social Media Statistics & TrendsAre students using social media?
      In 2010 Gen Y will outnumber Baby Boomers
      96% of Gen Y has joined a social network
      1 in 6 higher education students are enrolled in online curriculum
      2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
      Sources: Grunwald Associates National Study – Trendsspotting Blog , U.S. Department of Education Study, Attempting to relocate, China Internet Information Center, Technorati, Wikipedia
    • 11. Business & Industry Use of Social Media
      From Marketing Sherpa
    • 12.
      • 83% of businesses are using Facebook
      • 13. 45% are using Twitter
      • 14. 80% are using (or planning to use) LinkedIn
      • 15. 64% of marketers are using social media for 5 hours or more each week
      Sources: Business.com | Econsultancy
      From Marketing Sherpa
      Business & Industry Use of Social Media
    • 16. Barriers to Adoption
      From Marketing Sherpa
    • 17. Create a Social Media Strategy
    • 18. Facebook
      Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
      How to use it
      Applications for community college in targeting business/industry & students
    • 19. FacebookCommunity College Applications & Tasks
    • 20. Facebook for Community Colleges
    • 21. Facebook for Community Colleges
    • 22. Facebook for Community Colleges
    • 23. Facebook for Community Colleges
    • 24. Facebook for Community Colleges
    • 25. Facebook for Community Colleges
    • 26. LinkedIn for Community Colleges
      “LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful.”
      How to use it
      Applications for community college in targeting business/industry & students (examples)
    • 27. LinkedInCommunity College Applications & Tasks
    • 28. LinkedIn for Community Colleges
    • 29. LinkedIn for Community Colleges
    • 30. LinkedIn for Community Colleges
    • 31. Twitter for Community Colleges
      “In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.”
      How to use it
      Applications for community college in targeting business/industry & students (examples)
    • 32. TwitterCommunity College Applications & Tasks
    • 33. Twitter for Community Colleges
    • 34. Twitter for Community Colleges
    • 35. Twitter for Community Colleges
    • 36. Blogs for Community Colleges
      A blog is a tool that allows you to easily place content on the web without knowing code. Embedding content such as videos and pictures is easy, and users have the ability to comment and share in a snap.
      How to use it
      Applications for community college in targeting business/industry & students (examples)
    • 37. Blogs for Community Colleges
    • 38. FlickR is a picture sharing tool that gives users a great amount of control. Users can ‘follow’ someone’s most recent picture uploads (over 3.6 Billion pictures have been uploaded).
      How to use it
      Applications for community college in targeting business/industry & students (examples)
      Flickrfor Community Colleges
    • 39. Flickrfor Community Colleges
    • 40. Flickrfor Community Colleges
    • 41. YouTube for Community Colleges
      YouTube is the leading online video sharing site. Users can set up free accounts and upload videos in a matter of minutes. People can receive updates when a user uploads new videos.
      How to use it
      Applications for community college in targeting business/industry & students (examples)
    • 42. YouTubefor Community Colleges
    • 43. YouTube for Community Colleges
    • 44. EduStyle Gallery
    • 45. Facebook
    • 46. LinkedIn
    • 47. YouTube
    • 48. For More Examples…
    • 49. Creating a Marketing System
    • 50. Question and Answer
    • 51. Community Colleges + Social Media:
      Get Connected
      Presented by
      Brad Kleinman
      eMarketing Techniques
      Brad@eMarketingTechniques.com