Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.
NCCET Webinar - Community Colleges + Social Media: Get Connected
1. Community Colleges + Social Media: Get Connected Presented by Brad Kleinman eMarketing Techniques Brad@eMarketingTechniques.com
2. Webinar Agenda Creating Your Marketing System Web 2.0 Overview Marketing Trends Creating Your Social Media Strategy Social Media for Community Colleges Question and Answer
9. Social Media is Growing Social Media is the #1 activity on the web There are 200M blogs (50% post daily) Facebook 400M+ users (4th Largest Country) Fastest growing segment 55-65 year-old females YouTube Growth 300M users per month, #4 largest site on the web Online video viewing increased 35% year over year 15 hours uploaded every minute! Sources: Nielson | Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference, Huffington Post, Facebook, Comscore | Clean Cut Media |
10. Social Media Statistics & TrendsAre students using social media? In 2010 Gen Y will outnumber Baby Boomers 96% of Gen Y has joined a social network 1 in 6 higher education students are enrolled in online curriculum 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction Sources: Grunwald Associates National Study – Trendsspotting Blog , U.S. Department of Education Study, Attempting to relocate, China Internet Information Center, Technorati, Wikipedia
15. 64% of marketers are using social media for 5 hours or more each week Sources: Business.com | Econsultancy From Marketing Sherpa Business & Industry Use of Social Media
18. Facebook Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. How to use it Applications for community college in targeting business/industry & students
26. LinkedIn for Community Colleges “LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful.” How to use it Applications for community college in targeting business/industry & students (examples)
31. Twitter for Community Colleges “In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.” How to use it Applications for community college in targeting business/industry & students (examples)
36. Blogs for Community Colleges A blog is a tool that allows you to easily place content on the web without knowing code. Embedding content such as videos and pictures is easy, and users have the ability to comment and share in a snap. How to use it Applications for community college in targeting business/industry & students (examples)
38. FlickR is a picture sharing tool that gives users a great amount of control. Users can ‘follow’ someone’s most recent picture uploads (over 3.6 Billion pictures have been uploaded). How to use it Applications for community college in targeting business/industry & students (examples) Flickrfor Community Colleges
41. YouTube for Community Colleges YouTube is the leading online video sharing site. Users can set up free accounts and upload videos in a matter of minutes. People can receive updates when a user uploads new videos. How to use it Applications for community college in targeting business/industry & students (examples)