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Community Colleges + Social Media: <br />Get Connected<br />Presented by <br />Brad Kleinman <br />eMarketing Techniques<b...
Webinar Agenda<br />Creating Your Marketing System<br />Web 2.0 Overview<br />Marketing Trends<br />Creating Your Social M...
Creating a Marketing System<br />
Poll Question<br />Do you use any social media tools in your organization? <br />(Yes/No)<br />
What is Web 2.0?<br />
Joining in the Conversation<br />Brian Solis, co-founder of the Social Media Club<br />
Using Social Media<br />
Benefits of Social MediaEconomic & Workforce<br />
Social Media is Growing<br />Social Media is the #1 activity on the web<br />There are 200M blogs (50% post daily)<br />Fa...
Social Media Statistics & TrendsAre students using social media?<br />In 2010 Gen Y will outnumber Baby Boomers<br />96% o...
Business & Industry Use of Social Media<br />From Marketing Sherpa<br />
<ul><li>83% of businesses are using Facebook
45% are using Twitter
80% are using (or planning to use) LinkedIn
64% of marketers are using social media for 5 hours or more each week </li></ul>Sources: Business.com | Econsultancy<br />...
Barriers to Adoption<br />From Marketing Sherpa<br />
Create a Social Media Strategy<br />
Facebook<br />Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, shar...
FacebookCommunity College Applications & Tasks<br />
Facebook for Community Colleges<br />
Facebook for Community Colleges<br />
Facebook for Community Colleges<br />
Facebook for Community Colleges<br />
Facebook for Community Colleges<br />
Facebook for Community Colleges<br />
LinkedIn for Community Colleges<br />“LinkedIn exists to help you make better use of your professional network and help th...
LinkedInCommunity College Applications & Tasks<br />
LinkedIn for Community Colleges<br />
LinkedIn for Community Colleges<br />
LinkedIn for Community Colleges<br />
Twitter for Community Colleges<br />“In countries all around the world, people follow the sources most relevant to them an...
TwitterCommunity College Applications & Tasks<br />
Twitter for Community Colleges<br />
Twitter for Community Colleges<br />
Twitter for Community Colleges<br />
Blogs for Community Colleges<br />A blog is a tool that allows you to easily place content on the web without knowing code...
Blogs for Community Colleges<br />
FlickR is a picture sharing tool that gives users a great amount of control.  Users can ‘follow’ someone’s most recent pic...
Flickrfor Community Colleges<br />
Flickrfor Community Colleges<br />
YouTube for Community Colleges<br />YouTube is the leading online video sharing site. Users can set up free accounts and u...
YouTubefor Community Colleges<br />
YouTube for Community Colleges<br />
EduStyle Gallery<br />
Facebook<br />
LinkedIn<br />
YouTube<br />
For More Examples…<br />
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NCCET Webinar - Community Colleges + Social Media: Get Connected

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Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.

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  • Transcript of "NCCET Webinar - Community Colleges + Social Media: Get Connected"

    1. 1. Community Colleges + Social Media: <br />Get Connected<br />Presented by <br />Brad Kleinman <br />eMarketing Techniques<br />Brad@eMarketingTechniques.com<br />
    2. 2. Webinar Agenda<br />Creating Your Marketing System<br />Web 2.0 Overview<br />Marketing Trends<br />Creating Your Social Media Strategy<br />Social Media for Community Colleges<br />Question and Answer<br />
    3. 3. Creating a Marketing System<br />
    4. 4. Poll Question<br />Do you use any social media tools in your organization? <br />(Yes/No)<br />
    5. 5. What is Web 2.0?<br />
    6. 6. Joining in the Conversation<br />Brian Solis, co-founder of the Social Media Club<br />
    7. 7. Using Social Media<br />
    8. 8. Benefits of Social MediaEconomic & Workforce<br />
    9. 9. Social Media is Growing<br />Social Media is the #1 activity on the web<br />There are 200M blogs (50% post daily)<br />Facebook <br />400M+ users (4th Largest Country)<br />Fastest growing segment 55-65 year-old females<br />YouTube Growth<br />300M users per month, #4 largest site on the web<br />Online video viewing increased 35% year over year<br />15 hours uploaded every minute!<br />Sources: Nielson | Grunwald Associates National Study – Trendsspotting Blog | Millenials Conference, Huffington Post, Facebook, Comscore | Clean Cut Media |<br />
    10. 10. Social Media Statistics & TrendsAre students using social media?<br />In 2010 Gen Y will outnumber Baby Boomers<br />96% of Gen Y has joined a social network<br />1 in 6 higher education students are enrolled in online curriculum<br />2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction<br />Sources: Grunwald Associates National Study – Trendsspotting Blog , U.S. Department of Education Study, Attempting to relocate, China Internet Information Center, Technorati, Wikipedia<br />
    11. 11. Business & Industry Use of Social Media<br />From Marketing Sherpa<br />
    12. 12. <ul><li>83% of businesses are using Facebook
    13. 13. 45% are using Twitter
    14. 14. 80% are using (or planning to use) LinkedIn
    15. 15. 64% of marketers are using social media for 5 hours or more each week </li></ul>Sources: Business.com | Econsultancy<br />From Marketing Sherpa<br />Business & Industry Use of Social Media<br />
    16. 16. Barriers to Adoption<br />From Marketing Sherpa<br />
    17. 17. Create a Social Media Strategy<br />
    18. 18. Facebook<br />Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. <br />How to use it<br />Applications for community college in targeting business/industry & students <br />
    19. 19. FacebookCommunity College Applications & Tasks<br />
    20. 20. Facebook for Community Colleges<br />
    21. 21. Facebook for Community Colleges<br />
    22. 22. Facebook for Community Colleges<br />
    23. 23. Facebook for Community Colleges<br />
    24. 24. Facebook for Community Colleges<br />
    25. 25. Facebook for Community Colleges<br />
    26. 26. LinkedIn for Community Colleges<br />“LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful.”<br />How to use it<br />Applications for community college in targeting business/industry & students (examples)<br />
    27. 27. LinkedInCommunity College Applications & Tasks<br />
    28. 28. LinkedIn for Community Colleges<br />
    29. 29. LinkedIn for Community Colleges<br />
    30. 30. LinkedIn for Community Colleges<br />
    31. 31. Twitter for Community Colleges<br />“In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends.”<br />How to use it<br />Applications for community college in targeting business/industry & students (examples)<br />
    32. 32. TwitterCommunity College Applications & Tasks<br />
    33. 33. Twitter for Community Colleges<br />
    34. 34. Twitter for Community Colleges<br />
    35. 35. Twitter for Community Colleges<br />
    36. 36. Blogs for Community Colleges<br />A blog is a tool that allows you to easily place content on the web without knowing code. Embedding content such as videos and pictures is easy, and users have the ability to comment and share in a snap.<br />How to use it<br />Applications for community college in targeting business/industry & students (examples)<br />
    37. 37. Blogs for Community Colleges<br />
    38. 38. FlickR is a picture sharing tool that gives users a great amount of control. Users can ‘follow’ someone’s most recent picture uploads (over 3.6 Billion pictures have been uploaded).<br />How to use it<br />Applications for community college in targeting business/industry & students (examples)<br />Flickrfor Community Colleges<br />
    39. 39. Flickrfor Community Colleges<br />
    40. 40. Flickrfor Community Colleges<br />
    41. 41. YouTube for Community Colleges<br />YouTube is the leading online video sharing site. Users can set up free accounts and upload videos in a matter of minutes. People can receive updates when a user uploads new videos.<br />How to use it<br />Applications for community college in targeting business/industry & students (examples)<br />
    42. 42. YouTubefor Community Colleges<br />
    43. 43. YouTube for Community Colleges<br />
    44. 44. EduStyle Gallery<br />
    45. 45. Facebook<br />
    46. 46. LinkedIn<br />
    47. 47. YouTube<br />
    48. 48. For More Examples…<br />
    49. 49. Creating a Marketing System<br />
    50. 50. Question and Answer<br />
    51. 51. Community Colleges + Social Media: <br />Get Connected<br />Presented by <br />Brad Kleinman <br />eMarketing Techniques<br />Brad@eMarketingTechniques.com<br />

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