Stacy Mowery


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  • Radio 40 years to reach 10 million usersTV 15 years to reach 10 million usersNetscape 3 years to reach 10 million users
  • Twitter revolutionized social media bymaking it simple for the world tocommunicate in real time.Think of it as a cross between "text messaging, instant messagingand blogging.
  • Founded in 2006 by three men:• Biz Stone & Evan Williams,creators of• Jack Dorsey, software architectAlthough it was first, Twitter at onepoint had more than 100 competitors.It has since crushed them.As of July 23.2 million unique 239,460Twitter is quite popular with:• Bloggers• Moms• PR practitioners• Consultants• Pyramid schemers• Corporations• Celebrities
  • Dell first got on Twitter for customerservice and outreach.Today, has over 1 millionfollowers and has generated over "$3 million in sales.
  • Stacy Mowery

    1. 1. Social Media orWeb 2.0<br />
    2. 2. Agenda (Working slide)<br />Introduction<br />Definition & intro to Social Media<br />Review results from pre-course survey<br />Changing way we communicate, not a fad, etc<br />Examples<br />General use in media<br />Power of it, etc - epidemic, disasters response, public notices, Banner staff<br />Use in Healthcare<br />List of most active hospital systems using it<br />Growth and widespread adoption of use<br />Examples of healthcare use<br />Capabilities<br />Yammer:<br />What is Yammer, why participate?<br />Everyone in audience set up Yammer account<br />Twitter: <br />Why be on Twitter<br />How to get started<br />Blogs: <br />What is a blog, why have one?<br />How to start a blog<br />Use at Bannerhealth<br />Twitter<br />Yammer<br />Sharepoint (wiki model)<br />MS Live<br />Linkedin<br />Simulation System (VR)<br />Wikis<br />Yammer<br />IM<br />Virtual Reality (?)<br />Concerns<br />Unions campaigns<br />Privacy issues (really no different from any other means of communication)<br />Other uses<br />Tweetdeck<br />Simulation system – virtual worlds<br />
    3. 3. Unions and Social Media Examples (working list only)<br /><br /><br />This one is scary Stacy!<br /><br />
    4. 4. Good articles for data/quotes<br /><br /><br /><br />Example of union campaigns already working the social media<br /><br />Current example about the use of social media against a large corporation (Whole Foods)<br />
    5. 5. Welcome!<br />Faculty for today…..<br />Housekeeping details…<br />Feel free to move around.<br />Cell phones on “stun” please<br />Laptop sound level on ‘mute’<br />(Reminder: This course requires a laptop and a mobile device such as a cell phone with text messaging, PDA, Blackberry or iPhone. ???)<br />
    6. 6. Introductions<br />Introductions:<br />Your Name<br />Your Position and Facility<br />
    7. 7. Session Objectives<br />At the end of this session, the Leader will be able to:<br />Demonstrate an understanding of what is social media and its use in healthcare<br />Understand and explain Banner’s philosophy, policy, and practice for social media use.<br />Demonstrate ability to access at least 2 social media applications.<br />Identify uses of social media by Banner employees.<br />
    8. 8. What This Session Is About…<br />Revise these later… <br />A high-level overview of what is social networking<br />Exposure to social networking tools<br />How these social networks are being used in healthcare today<br />Why leaders need to understand this new frontier<br />Understanding Banner’s strategy & policy<br />Conclusion and Wrap-Up <br />
    9. 9. …and What This Session Is Not<br />Step-by-step training in each of the social networking tools<br />How to circumvent Banner’s security<br />
    10. 10. “A nice piece of technology, <br />but it will never become a part <br />of the practice of medicine”<br />Quote by unknown physician, <br />late 1800s.<br />
    11. 11. Traditional Communications<br />
    12. 12. Social Media in Health Care<br />
    13. 13. SOCIAL MEDIA<br />
    14. 14.
    15. 15. What are people doing?<br />Watching and sharing videos (83%)<br />Visiting social networks (71%)<br />Reading blogs (71%)<br />Commenting on blogs (56%)<br />Sharing photos (55%)<br />Source: Universal Mc<br />Cann Wave 4 (June 2009)<br />
    16. 16. Most visited US sites<br />Google<br />Yahoo<br />Facebook<br />YouTube<br />Myspace<br />Windows Live<br />Wikipedia<br />Craigslist<br />MSN<br />eBay<br />Blogger<br />AOL<br />Amazon<br />Twitter<br /> (Disney)<br />Of the top 15 most-visited sites in America,<br />8 are socially driven, and all 15 use prominent social elements.<br />Source:, Aug. 28, 2009<br />
    17. 17. Categories of Social Networking<br />Communication<br />Email<br />Texting (SMS)<br />Instant Messenger<br />Blogs<br />Discussion Boards<br />Twitter<br />Yammer<br />Information and Resources<br />Wikipedia<br />Blogs<br />Yammer<br />Podcasts<br /> 30 June 2009 v1<br />©Banner Health Learning & Development<br />
    18. 18. Categories of Social Networking (cont.)<br />Networking<br />Linked In<br />Facebook<br />MySpace<br />Plaxo (Scope et al)<br />Media<br />YouTube<br />Flickr<br />MS Live<br /> 30 June 2009 v1<br />©Banner Health Learning & Development<br />
    19. 19. It’s about the Conversation!<br />
    20. 20.
    21. 21. A Look at the Numbers<br />200+ million active users<br />100+ million people log on at least once each day <br />3.5+ billion minutes spent on Facebook each day (worldwide) <br />Fastest growing demographic is 35+ <br />30+ million active users accessing Facebook through mobile devices <br />Mobile users are almost 50% more active than non-mobile <br />source: Facebook press room<br />
    22. 22. A Look at the Numbers<br />It has become the single most talked about Web site since Facebook and grew 1,551% between June 2008 and June 2009.<br />Tweeters are older than you think!<br />18-24 year olds 12% less likely than average to visit Twitter<br />25-54 year old crowd is driving this trend<br />45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group<br />Next is 25-34 year olds: 30% more likely<br />Source: Reuters reporter Alexei Oreskovic.<br />
    23. 23. Where did Twitter<br />come from?<br />
    24. 24. Celebs on Twitter<br />Ashton Kutcher: 3.3 million followers<br />Ellen Degeneres: 3 million<br />Britney Spears: 3 million<br />Oprah Winfrey: 2 million<br />Ryan Seacrest: 2 million<br />Barack Obama: 2 million<br />
    25. 25. Businesses on Twitter<br />Today, 54% of Fortune 100 companies are on Twitter. They’re using it for:<br />News updates (94%)<br />Customer service (67%)<br />Marketing and promotions (57%)<br />Employee recruitment (11%)&quot;<br />Source: “Twitter is top social media platform at Fortune 100 companies,” Mashable, Aug. 3, 2009<br />
    26. 26. Twitter helps businesses<br />Raise awareness<br />Offer proactive customer service<br />Answer questions<br />Promote events, products, services<br />
    27. 27. Insert Dell customer service example<br />
    28. 28. Social Media in theHealthcare Industry<br />
    29. 29. According to<br />Last Update August 19, 2009 <br />351 Hospitals on social media sites<br />174 YouTube Channels<br />174 Facebook pages<br />253 Twitter Accounts<br />31 Blogs<br />
    30. 30. &quot;Patients in aggregate behave very differently than when solo. Think about what you do when you get a bad diagnosis - you fire up Google, find out who has what you have, and then talk to them. That ability, for patients to pool their resources, is a massive change to the health industry.”<br />Clay Shirky, speaker at Healthcare 2.0 conference, October 2008<br />New York Times, October 2008<br />The Power of Social Mediain Health Care<br />
    31. 31.
    32. 32.
    33. 33. CarePages<br />Insert screen shot<br />
    34. 34. Insert Facebook page for Cleveland Clinic<br />
    35. 35. Insert YouTube Channel for Mayo Clinic<br />
    36. 36. Insert Blog page for Henry Ford Health System – Women’s Health<br />
    37. 37. Insert Sherman Health blog<br />
    38. 38. Disaster ResponseInnovis Health –Fargo ND<br />
    39. 39. Current Social Media at Banner Health<br />
    40. 40.
    41. 41.
    42. 42.
    43. 43. 30 June 2009 v1<br />©Banner Health Learning & Development<br />Social Networking Tools @ Banner<br /><ul><li> Outlook
    44. 44. MS Communicator
    45. 45. MS Live (a separate course for Leaders is offered on this)
    46. 46. Linked In
    47. 47. Yammer (behind the firewall)
    48. 48. Twitter
    49. 49. Facebook
    50. 50. YouTube</li></li></ul><li> 30 June 2009 v1<br />©Banner Health Learning & Development<br />Banner Social Networking Policy<br />
    51. 51. 30 June 2009 v1<br />©Banner Health Learning & Development<br />Banner’s Use of Social Networking/Media<br /><ul><li> Careers @ Banner
    52. 52. Public Relations (push)
    53. 53. Building the Banner Brand
    54. 54. Collaboration
    55. 55. Simulation Training</li></li></ul><li> 30 June 2009 v1<br />©Banner Health Learning & Development<br />Banner’s Other Technology<br /><ul><li> VOIP (voice over internet protocol)
    56. 56. Televideo
    57. 57. Use of webcams
    58. 58. SharePoint
    59. 59. Google Reader</li></li></ul><li> 30 June 2009 v1<br />©Banner Health Learning & Development<br />Why use Social Networking?<br />
    60. 60. 30 June 2009 v1<br />©Banner Health Learning & Development<br />How Banner employees can use Social Media<br />
    61. 61. Virtual Worlds<br />Robin to present…?<br />
    62. 62. Wiki’s<br />Story about Mark Zuckerman and Facebook<br />Powerful tool for collaboration and learning<br />Examples of being used at Banner<br />Presented by Mark Smith<br />
    63. 63. Key audiences & tactics<br />