a monthly show 'n tell to the folks at interTrend Communications. i wanted to share this idea of engaging people to participate with a brand after reading Faris' blog post "Bring People Together and Give Them Something to do." some of the content in here i also gleaned off of the smarts by a fellow named, Alan Wolk. don't believe me? go check out his work here: Mr. Alan Wolk: http://www.slideshare.net/AlanWolk/ybinmf-catfoa and alanwolk.com and more from Faris here: http://www.slideshare.net/farisyakob/converged-communications-new-ideas-of-influence-alternate-ending and farisyakob.com

1. Brand Engagement
Through Participation
interTrend Communications - Agency Mtg.
May 19, 2009

2. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
Brands, like people want to feel embraced,
connected, loved

3. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
http://www.flickr.com/photos/cerasaragirl/1896458365/
Traditionally, brand communications has tried to
engage us thru a series of touch-points

4. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
http://www.flickr.com/photos/dhgatsby/3125763589/
Creating messaging that appealed to us rationally

5. http://www.flickr.com/photos/jessespeelman/3059196495/ http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
or emotionally

6. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
http://opengardensblog.futuretext.com/archives/meme.JPG
But something has changed

7. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
http://journalistopia.com/wp-content/uploads/2006/10/medialandscape.jpg
We have more competing for our attention

8. http://gawker.com/386278/why-google-employees-should-leave-before-its-too-late
http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
We are no longer limited by our access to
information

9. http://gawker.com/386278/why-google-employees-should-leave-before-its-too-late
http://www.flickr.com/photos/ari/2131987021/
http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
Your company’s reputation is just a click away

10. http://www.flickr.com/photos/pao_la/3422225933/in/set-72157616996256664/
http://www.cookdesign.co.uk/shop/workhard.jpg
So, brands have to work harder to engage us

11. How do we get there?

12. Let’s start with positive interactions

13. Or, interactions that get people to Do Things

14. “The key is to produce something that both
pulls people together and gives them
something to do.” -- Henry Jenkins, MIT Comparative Media Studies

15. T-Mobile “Hey Jude”

16. T-Mobile “Hey Jude”

17. McDonald’s “Piccadilly Square”

18. McDonald’s “Piccadilly Square”

19. MasterCard “Big Lunch”

20. MasterCard “Big Lunch”

21. Nikon “Picturetown, USA”

22. Nikon “Picturetown, USA”

23. Cadbury “Eyebrows”

24. Cadbury “Eyebrows”

25. Participation creates fans

26. A lot of fans

27. “The key is to produce something that both
pulls people together and gives them
something to do.” -- Henry Jenkins, MIT Comparative Media Studies

28. Thank You!
Twitter:@nguyenduong
Email: nguyen@interTrend.com