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IMA 2012 Pledge your support for mobile

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IMA 2012 Pledge your support for mobile

  1. 1. IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.flickr.com/photos/99173376@N00/268022096/
  2. 2. Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @fiveseveneightymboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com
  3. 3. Pledging can feel like this http://www.flickr.com/photos/ 32438639@N07/5637108666/
  4. 4. Today we’ll try to make it like this http://www.flickr.com/photos/ 16377238@N00/1434832775/
  5. 5. Introductions 5 min http://www.flickr.com/photos/46944516@N00/3717536433/
  6. 6. Discuss current pledge experiences 45 min http://www.flickr.com/photos/46944516@N00/3717536433/
  7. 7. Get our hands dirty 40 minutes http://www.flickr.com/photos/40418474@N00/3939008630/
  8. 8. Simplify current pledge experiences http://www.flickr.com/photos/37280358@N04/5015600940/
  9. 9. Imagine something newkiwiberry a kiwi and strawberry genetic engineering experiment http://www.flickr.com/photos/85388692@N00/417052960/
  10. 10. Take a break 10 minutes http://www.flickr.com/photos/14336961@N07/2475956824/
  11. 11. Review work and action plans 45 minutes http://www.flickr.com/photos/8064937@N05/3457696479/
  12. 12. 5 minutes 22 seconds
  13. 13. A donation! http://www.flickr.com/photos/ 23322134@N02/3043760419/
  14. 14. It took 5 minutes http://www.flickr.com/photos/64941795@N00/515393926/
  15. 15. How many people walk away? http://www.flickr.com/photos/ 24450277@N06/3811734996/
  16. 16. WNYC pledge UX
  17. 17. Launching WNYC Mobile PledgeProcess, Objectives & Challenges• Breaking up the flow (3 step process)• Removing unnecessary fields• Reducing # of gifts• Sharing/Social (FB, Twitter, etc)• JQuery mobile
  18. 18. “There must be a better way”
  19. 19. Opportunities/Next• Leverage impulse giving and mobile convenience• Users LOOOOVE public media• Simplifying the process (duh - no but really)• Experimenting with in-context giving• Implementing tracking: A/B testing, track form completion And...
  20. 20. The current pledge journey http://www.flickr.com/photos/62223880@N00/2692420732/
  21. 21. “Im thinking of giving up”
  22. 22. Examples of pledge forms http://www.flickr.com/photos/62223880@N00/2692420732/
  23. 23. Unfamiliar inspiration examples http://www.flickr.com/photos/24256351@N04/4150412283/
  24. 24. $$$ Engagement
  25. 25. Users$$$ Engagement
  26. 26. Users$$$ $ / User Engagement
  27. 27. Bill Me Later
  28. 28. Bill Me Later www.billmelater.com
  29. 29. In-App Purchase iOS
  30. 30. In-App Purchase iOS
  31. 31. In-App Purchase iOS
  32. 32. In-App Purchase iOS
  33. 33. Text-to-Donate Everyone, Anywhere
  34. 34. “Over-the-top” funding www.kickstarter.com
  35. 35. Humble Indie Bundle www.humblebundle.com
  36. 36. Goal pledgeswww.gopdebatewatch.com
  37. 37. Free Ricewww.freerice.com
  38. 38. Viral discounting www.dropbox.com
  39. 39. Viral discounting www.livingsocial.com
  40. 40. Ad-hoc donation management www.barackobama.com / www.squareup.com
  41. 41. Smorgasbord www.kcrw.com
  42. 42. Time to work http://www.flickr.com/photos/24256351@N04/4150412283/
  43. 43. Show and discuss our work http://www.flickr.com/photos/92822489@N00/3116187454/
  44. 44. Next Steps http://www.flickr.com/photos/11628077@N00/2900297524/
  45. 45. 1. Record your mobile pledge experience http://www.flickr.com/photos/88448902@N00/448512720/
  46. 46. 2. Review pledge visitor flow analytics
  47. 47. 3. Trim required fields http://www.flickr.com/photos/60849961@N00/525761992/
  48. 48. 4. Create a process tailored for mobile http://www.flickr.com/photos/15441441@N00/3256329577/
  49. 49. 5. Push organizational assumptions http://www.flickr.com/photos/28284386@N02/2880756271/
  50. 50. http://www.flickr.com/photos/45581782@N00/2086641/

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