Online Identity: Working in - and on - Networks
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PEI Business Women's Association keynote, May 2014: Are social networks worth the investment of time and effort required to build a thriving social media presence? Exploring the signals sent by those who use networked platforms successfully, this presentation gives an overview of digitally-networked identities operate, and examines the terms on which social media can be of value for busy professionals.
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Online Identity: Working in - and on - Networks
- 1. Identity Online Working in – & ON – Networks 2014 Women in Business Symposium Bonnie Stewart @bonstewart http://kikolani.com/becoming-accessible-social-networking-social-media.html
- 5. Is Online Networking Worth the Work? https://www.flickr.com/photos/wageslaves/90470644
- 6. It’s a matter of perspective. https://www.flickr.com/photos/wageslaves/90470644
- 7. Making networks work for you = choices https://www.flickr.com/photos/42386632@N00/8528725328/
- 8. Understand…. 1. your goals 2. identities + signals
- 9. (psst…it’s okay if your goals DON’T include social media)
- 11. http://www.flickr.com/photos/tmesis/21126825/ Audiences = People The Internet also = People
- 12. Some are people you know...
- 13. And some are people you don't.
- 14. …some businesses connect by sharing products & expertise
- 15. some are wiser just to be sociable
- 16. https://www.flickr.com/photos/ooohoooh/1350774613/ Networks are ways of connecting
- 17. http://www.flickr.com/photos/67304318@N07/6128669668 How do I shake hands online?
- 19. Networks are not about online/offline But there are differences.
- 20. Identity Online = Visibility
- 21. Signals Online = Reputation
- 22. Success = lather, rinse, repeat
- 23. But.
- 24. Social Media Broadcast Media http://ezasseenontv.com/tag/as-seen-on-tv-store/
- 25. Sometimes being social = you, signaling to the people who know you or might want to know you.
- 27. Sometimes other people signal on your behalf.
- 29. Sometimes, that’s not so ideal.
- 30. But being social in return = creativity points
- 31. http://www.flickr.com/photos/21031300@N02/4076687726/ ‘This call is being recorded” Identity online = Public. Always take the high road.
- 32. …& do a permanent PEI shoulder check
- 33. Identity online = control over your signals & (some of) what turns up on Google search
- 34. But that’s for the people who already know your name. What about those who don’t?
- 35. A visible online identity can sell for you, even in places YOU aren’t being social.
- 36. A friendly tweet
- 37. A blog
- 38. A sale.
- 39. And no one knew the artist.
- 40. Is it easy? No, it’s messy. It’s an extra hat (or three). All the time.
- 41. Don’t choose the one you think you should.
- 42. Choose the one where your business & your personality intersect, and commit.
- 43. • Signal what you want to be known for • Signal to the people you want to be known to
- 44. Be a person & a professional too
- 45. Be reciprocal & generous https://www.flickr.com/photos/ben_grey/4582294721/
- 46. Be a little different…but yourself. https://www.flickr.com/photos/pixeltree/4998949415
- 47. Celebrate your successes (and those of others) https://www.flickr.com/photos/maenoellefoto/2333965284
- 48. Surprise us.
- 50. What Will Your Signals Say? Thank you. J @bonstewart bstewart@upei.ca