Twitter101 for InterTrend

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I was asked by my agency, InterTrend Communications (an Asian-American ad shop) to host a Twitter101 lunch and learn session. This is a pretty basic overview of Twitter that led into a "hands-on" demo/walk-thru. There's certainly much better and more in-depth decks out there by much smarter folks that myself. I hope this gives you a springboard to creating your own Twitter101 preso. thanks.

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  • Twitter101 for InterTrend

    1. 1. Twitter 101 for InterTrend April 15, 2009 Communications
    2. 2. http://www.flickr.com/photos/bitzi/298681513/ Who here uses? online social networks
    3. 3. http://gregverdino.typepad.com/greg_verdinos_blog/images/2007/07/09/web2_logos.jpg *haha*, okay really now... Why do you use?
    4. 4. http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html And where are you in that friendship?
    5. 5. http://www.flickr.com/photos/26364441@N07/2474312862/ Facebook Among friends and family
    6. 6. http://www.flickr.com/photos/89076456@N00/16318638/ Twitter Among followers
    7. 7. http://www.flickr.com/photos/windo/3201470173/in/set-72157612599553353/ “Twitter is people you’d “Facebook is about people you like to know.”- @Ryan_Drumwright knew in HS.”
    8. 8. So what is Twitter?
    9. 9. It’s like your blog posts... except, it’s just 140characters
    10. 10. except, more ppl can see your It’s like your Facebook status... posts, and in more places
    11. 11. except, it’s in the open and It’s like IM... archived
    12. 12. From the banal
    13. 13. To the humorous Okay, well sorta funny, right?
    14. 14. But very hand for cocktail party To the trivial convos
    15. 15. To the informative
    16. 16. So what makes Twitter so special?
    17. 17. It’s growing!
    18. 18. illustration: Peter Cho/NYTimes ; http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html Ambient Awareness helps us get a broader and more colorful palette of the sender
    19. 19. Photo:Gleb Garanich/Rueters; http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html?_r=1 To rally
    20. 20. To ask for help
    21. 21. From your followers
    22. 22. To ask for help
    23. 23. Even from ppl you don’t even know
    24. 24. To provide customer service
    25. 25. throughout the day and not just To develop a brand personality during a prime-time :30 spot
    26. 26. @ Replies
    27. 27. RT Re-Tweets
    28. 28. DM Direct Messages
    29. 29. Favorites Chronological Bookmarking
    30. 30. Monitor what ppl are saying about Twitter Search you
    31. 31. What’s on your mind? Let’s get started!
    32. 32. Thank You! @nguyenduong

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