Social Media Case Study on VivelWOW by Windchimes Communications

A Social Media Marketing Case Study - by Windchimes Communications VivelWOW Campaign

The Brief
Make VivelWOW.com a platform where young women could interact with the brand

The Brief Also communicate importance of Nourishment, Moisturization and Protection in an engaging manner

The Challenge Multiple online platforms already existed for young women

However, we realized…. That there was no ‘one common platform’ where women could read and talk about what interested them with their friends

So our starting point was…

To peep into woman’s mind… Movies Guys Gossip Shoes Shopping Beauty and Fashion Discounts and Freebies

Beauty and Fashion Movies Discounts and Freebies Gossip We chose subjects that they would be interested in and get rewarded for talking about things that they liked

The Result…

Why did we do what we did?

Applied principles of Social Media Building Value for women Seeking women’s participation Listening to women’s point of view Allowing Women to Generate Content

Creating Value for Women Women got tips and suggestions on hair care and skin care from peers!

Value addition also in form of gifts and Celebs Ladder-based reward system

Women creating content on site Discussion Forum for women to talk on hair care, skin care and movies!

Reviews and Date of Release Women could add the movie to event widget as reminder and share them in other social media platforms Women could rate the movie and view other people’s ratings Allowing women to plan movies

Listening to women Women were encouraged to review the various Vivel products – Feedback mechanism for brand

Participating with women Users could comment on articles and build further conversations Users could create their profiles and gain points by participating in various forms!!

‘ Meet the Celebs’ – Women participated in this contest to win a dinner with Vivel brand ambassadors

How did we lead people to VivelWOW.com

We Announced
Created social media releases on:
Launch of VivelWOW
Get Close to Hrithik
Kareena Kapoor writes beauty tips
Amrita Rao supports VivelWOW
Identified relevant news sites & directories
Got SMRs published in 20 news sites

Published on Online New Sites

We Engaged
Reached out to relevant beauty and fashion industry influencers
Got them to write about VivelWOW & also Kareena’s beauty tips on their blogs and communities
Helped in generating a lot of credibility for the campaign

We Engaged

We Conversed
Initiated and participated in conversations in relevant Communities like:
Simply Beautiful Skin (Orkut)
Fashion Addicted (Orkut)
Kareena Kapoor Fans(Facebook)
India College girls for you (Facebook)
IndiaFM.com
India-Forums.com
Skincaretalk.com
Interacted in over 30 communities; added value and subtly interwove brand mention

Responded to skin care queries on platforms like:
Yahoo Answers
Ibibo Sawaal
Rediff Q&A
Indiatimes.com
Mahalo.com
Answered over 86 queries
Subtly interwove the brand
Made people aware about VivelWOW through sharing of
beauty tips
We Replied

We Tweeted…and got retweeted in the process

What did all of this lead to?

Visitors to VivelWOW In a mere 2 months, 12,000+ page views! 5.3 minutes average time spent on site 62% unique visitors

WOWs achieved for VivelWOW* Total Reach : 6,72,805 Reached out to over 6,50,000 online enthusiasts in a span of 2 months!

Thank You (http://www.windchimes.co.in)

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Social Media Case Study on VivelWOW by Windchimes Communications

by Windchimes Communications Pvt Ltd

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