7. To peep into woman’s mind… Movies Guys Gossip Shoes Shopping Beauty and Fashion Discounts and Freebies
8. Beauty and Fashion Movies Discounts and Freebies Gossip We chose subjects that they would be interested in and get rewarded for talking about things that they liked
11. Applied principles of Social Media Building Value for women Seeking women’s participation Listening to women’s point of view Allowing Women to Generate Content
12. Creating Value for Women Women got tips and suggestions on hair care and skin care from peers!
14. Women creating content on site Discussion Forum for women to talk on hair care, skin care and movies!
15. Reviews and Date of Release Women could add the movie to event widget as reminder and share them in other social media platforms Women could rate the movie and view other people’s ratings Allowing women to plan movies
16. Listening to women Women were encouraged to review the various Vivel products – Feedback mechanism for brand
17. Participating with women Users could comment on articles and build further conversations Users could create their profiles and gain points by participating in various forms!!
18. ‘ Meet the Celebs’ – Women participated in this contest to win a dinner with Vivel brand ambassadors