Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Women's Resource Centre's journey into social media


Published on

An overview of how the Women's Resource Centre, an umbrella body for women's organisations, made the leap into the world of social media.

Published in: Education, Technology
  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website!
    Are you sure you want to  Yes  No
    Your message goes here

Women's Resource Centre's journey into social media

  1. 1. Women’s Resource Centre Our journey into social media
  2. 2. First steps…
  3. 3. First steps… <ul><li>CharityComms </li></ul><ul><li> </li></ul><ul><li>Rachel Beer </li></ul><ul><li> </li></ul><ul><li>Her presentation </li></ul><ul><li> </li></ul>
  4. 4. http://www. facebook .com/group. php ? gid=2451312346
  5. 5. Listening & learning <ul><li>Set up personal profile on Twitter ( http://twitter. com/leahmouse ) </li></ul><ul><li>Joined some online communities </li></ul><ul><ul><li>Experiment ‘in private’ without (much) risk to WRC </li></ul></ul><ul><ul><li>Listen & find out how other people use it (etiquette & good ideas) </li></ul></ul><ul><ul><li>make peer contacts (other people working in charity communications and using social media) </li></ul></ul>
  6. 6. Why? (Strategic fit) <ul><li>WRC’s strategic goals 2009-2013 </li></ul><ul><li>Promoting solidarity in a competitive world </li></ul><ul><li>Advocating for the women’s sector </li></ul><ul><li>Building the capacity of the women’s sector </li></ul><ul><li>Demonstrating leadership with grassroots integrity </li></ul><ul><li>Improving WRC’s national reach </li></ul><ul><li>Achieving financial independence and stability for WRC </li></ul>
  7. 7. Why? (other benefits) <ul><li>Communicate with members, supporters and peers in a more responsive way (engagement). </li></ul><ul><li>Establish our brand and reputation, by extending them into new platforms. </li></ul><ul><li>Extra tools to make all our work more effective, e.g. conferences, capacitybuilding, research, campaigning. </li></ul>
  8. 8. How? (internal buy-in) <ul><li>Permission from Chief Executive </li></ul><ul><li>Embedding into whole organisation </li></ul><ul><ul><li>One page: why should we? </li></ul></ul><ul><ul><li>Cross-team working group </li></ul></ul><ul><ul><li>Talk about it all the time </li></ul></ul><ul><ul><li>Present it as solution to what colleagues are trying to achieve </li></ul></ul>
  9. 9. <ul><li>So… what did we do next? </li></ul>
  10. 10. Twitter <ul><li> </li></ul><ul><li>raising profile </li></ul><ul><li>reaching new audiences </li></ul><ul><li>encouraging debate and support around issues </li></ul><ul><li>networking women’s organisations and supporters </li></ul>
  11. 11. Facebook <ul><li> whywomen </li></ul><ul><li>campaigning </li></ul><ul><li>sharing news </li></ul><ul><li>engagement, questions, discussions </li></ul><ul><li>connecting women’s orgs on Facebook </li></ul>
  12. 12. Flickr <ul><li> </li></ul><ul><li>pictures from events, training, fundraising etc </li></ul><ul><li>visual representation of our work and the women we work with </li></ul><ul><li>Good place to find images for newsletters etc </li></ul>
  13. 13. WRC blog <ul><li>Quick news </li></ul><ul><li>Event reports </li></ul><ul><li>Diary </li></ul><ul><li>Comments </li></ul>
  14. 14. The Women’s Cafe <ul><li>Online community) for the women’s voluntary and community sector http: //thewomenscafe . ning .com </li></ul><ul><li>Uses (free, easy) Ning platform </li></ul><ul><li>Main aims: </li></ul><ul><ul><li>Networking women’s organisations </li></ul></ul><ul><ul><li>Peer support and advice </li></ul></ul><ul><ul><li>Demonstrate what can be done </li></ul></ul><ul><li>Like NAVCA’s navcaboodle www. navcaboodle .org. uk </li></ul><ul><li>Buy-in from key organisations across the sector </li></ul>
  15. 15. The Women’s Cafe
  16. 16. Outcomes <ul><li>Numbers: 270 Facebook fans, connecting 28 women’s orgs (via Favourite Pages), 620 FB group members. 1750+ Twitter followers, following 50+ women’s orgs on Twitter, Twitter = 3rd biggest referrer to WRC website (FB=6th). 300 members of the Women’s Café. </li></ul><ul><li>Benefits to WRC: raise profile, achieve aims, reach out to new audience and supporters, richer engagement with members, information gathering, new staff skills </li></ul><ul><li>Benefits to the women’s sector: raise profile with each other and new audiences, connect with each other for peer support, learn about new (free) tools </li></ul>
  17. 17. <ul><li>Making it happen… </li></ul>
  18. 18. What do we need to achieve as an organisation/team? What problem are we trying to solve? Who do we need to engage with to achieve our aims? What are their characteristics? What media do/could they use? How can we reach them? What do they need? How do I make it happen? Internal buy-in. Training (learn how to use socmed tools). Budget, time, resources. Setting targets, creating benchmarks, know what you have to prove to whom. Have you achieved your aims - or more? Make improvements.
  19. 19. What can you do tomorrow? <ul><li>Investigate different social media platforms as an individual (join Twitter, Facebook, LinkedIn, navcaboodle etc) </li></ul><ul><li>Set up organisational profiles on some of these (basic info, point to your main website, claim your spot so unauthorised people don’t) </li></ul><ul><li>Start internal conversations </li></ul>
  20. 20. Other issues <ul><li>time, resources </li></ul><ul><li>policies </li></ul><ul><li>who is responsible? </li></ul><ul><li>getting internal buy-in </li></ul><ul><li>maintaining it </li></ul><ul><li>who has permission to speak, post etc? </li></ul><ul><li>openness, transparency, making mistakes </li></ul><ul><li>organisational identity and voice </li></ul><ul><li>how useful is it really? </li></ul>
  21. 21. Thanks and other help <ul><li>Leah Williams ( </li></ul><ul><li>[email_address] </li></ul><ul><li>Rachel Beer ( </li></ul><ul><li>NFP Tweetup www. nfptweetup .org. uk </li></ul><ul><li>Navcaboodle www. navcaboodle .org. uk </li></ul><ul><li>Paul Webster (NAVCA) www.twitter. com/watfordgap </li></ul><ul><li>http: //watfordgap . wordpress .com </li></ul><ul><li>Sophie Ballinger (NAVCA) www.twitter. com/sospot </li></ul>