How Power Bi is Changing Everything I do in SEO & PPC

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This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.

Data & Analytics

Same data, new lens
How Power Bi is changing every part of my job

©2017 Seer Interactive • p3
Then: October 17th
Now: March 27th

©2017 Seer Interactive • p4
How to:
bit.ly/power-bi-all-day

©2017 Seer Interactive • p16
Seer’s Competitive Analysis

©2017 Seer Interactive • p18
Seer’s Keyword Research Process

Complication 1:
Complication #1
Personalization

Complication 1:
Complication
#3
Location

©2017 Seer Interactive • p39
Pluralize it (in San Diego)

Complication 1:
Complication
#4
Mobilization

©2017 Seer Interactive • p43
Broad Based
“Best Practices”
are becoming
“Worst Practices”

©2017 Seer Interactive • p44
We must get to
Industry specific & Keyword
grouped
best practices
else we end up with…

©2017 Seer Interactive • p48
The only ranking factors that matter
Are the ones that impact you + your competitive set.

©2017 Seer Interactive • p50
Not for the word cloud computing

©2017 Seer Interactive • p57
Broad Based Ranking Factors
Never Catch this…

©2017 Seer Interactive • p64
10,000 CONVERTING Keywords
*
100 URLs / Keyword
1 Million URLs

©2017 Seer Interactive • p69
My virus client competes with PINTEREST????

©2017 Seer Interactive • p71
Different Competitors
=
Different Strategies

©2017 Seer Interactive • p73
Advice / Comparison Sites

©2017 Seer Interactive • p75
PR/SEO Outreach

©2017 Seer Interactive • p77
SEO & PPC Silos

©2017 Seer Interactive • p83
Beware of estimates…

©2017 Seer Interactive • p85
Long Tail of Conversions

©2017 Seer Interactive • p89
CTR’s Change a LOT, don’t go chasing waterfalls

©2017 Seer Interactive • p90
Why is TRAFFIC
DOWN!!!!????

©2017 Seer Interactive • p95
Visualizing Opportunity

©2017 Seer Interactive • p98
When is a #1 Ranking NOT worth going after?
(Beta)

©2017 Seer Interactive • p103
Have you CRUSHED SEO?
Do this next…

©2017 Seer Interactive • p116
I don’t have PPC Data…

Cost of Mis-prioritizing vs Cost of PPC data

©2017 Seer Interactive • p118
Power Bi is FREE!
No Excuses…
So get crackin’

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