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10 Ways to Position Your Business for Success in 2019

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The difference between winning and losing in business often lies in making better predictions. If you can predict what clients will need or the impact of a changing economy, you will likely see even more success in the new year.

Mark G. Richardson has had the opportunity to talk with some of the industry’s best and has developed predictions for how to best position your business in 2019. We’re excited to welcome him for a webinar to share his ideas and predictions.

We’re going to show you:

- A look back to 2018 & how the industry performed
- The mindset business owners should have to close more jobs and best practices to follow along the way
- 9 important predictions for 2019

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10 Ways to Position Your Business for Success in 2019

  1. 1. 10 Ways to Position Your Business for Success in 2019
  2. 2. 2 We Are ● Making customers successful in digital marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ customers ● Only Cloud Powered Digital Marketing 5-time honoree
  3. 3. 3 Our Mission Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier when it comes to managing their digital marketing
  4. 4. 4 A Few Quick Reminders You’ll receive a recording of this webinar on Thursday! Please check your spam folder for emails from Surefirelocal.com You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box 1 2
  5. 5. 5 Feeling Lucky? We are giving away a Google Home Hub to one lucky attendee at the end of this webinar!
  6. 6. 6 Your Speaker Mark G. Richardson Author, Speaker, Advisor and recent inductee to the National Association of Home Builders Hall of Fame
  7. 7. Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208 Are you Ready for 2019?
  8. 8. Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208
  9. 9. Motivations
  10. 10. Motivations Legacy A Job A Cause Business/Team Entrepreneur Investor Ego
  11. 11. THREE KEY INGREDIENTS FOR SUCCESS MINDSET FITNESS CHANGE
  12. 12. The Remodeling Industry
  13. 13. Remodeling Activity Drivers Up or Down Home Appreciation Up or Down Interest Rates Up or Down Up or Down Employment New Housing Up or Down Stock Market Up or Down Consumer Confidence
  14. 14. “Construction Categories are not created equal.” Design/Build Handyman Specialty Kitchen/Bath Level Economy New Construction
  15. 15. Average Home Improvement Project Size Climbing Back to Levels of Last Upturn Median average job size (thousands of $) Source: JCHS tabulations of Qualified Remodeler publication’s Top 500 Remodelers.
  16. 16. Larger Contractors Have Seen a Sharp Rebound in Revenues Notes: Companies qualifying for the Qualified Remodeler Top 500 list typically generate annual revenues of $1 million or more. Analysis includes firms reporting revenue in the beginning and ending years of each time period and ranking in the top 400 in at least one of those years. Source: JCHS tabulations of Qualified Remodeler magazine’s Top 500 lists. Median Compound Annual Change in Revenue for Top 500 Firms (Percent)
  17. 17. Metros with Strongest Projected Growth Concentrated in Midwest and South Atlantic Notes: Data include the largest 50 metro areas ranked by population in 2015. Average for 50 metros is 6.9 percent. Spending projections are calculated as the weighted average of annual rates of change in sales of existing single-family homes (5 quarter lead), starts of privately owned single-family homes (4 quarter lead), and single family home prices (4 quarter lead). Starts and sales are smoothed to reduce volatility (4-quarter trailing average). Source: JCHS tabulations of Moody’s Analytics estimates. Projected annual change in real improvement spending, 2018:Q2 (percent) 17 (14 metros) (5 metros) (31 metros) 50 metro average projected growth = 6.9%
  18. 18. Home Improvement & Repair Spending Projected to See Another Year of Healthy Growth National home improvement and repair market size estimates Notes: Historical data through 2015 are JCHS estimates based on the American Housing Survey and Census C-50 series. Estimates and forecasts since 2015 are produced using the Leading Indicator of Remodeling Activity model until new AHS data become available. 2018 forecast is through Q3. Source: JCHS tabulations of HUD, American Housing Surveys; US Department of Commerce, Retail Sales of Building Materials; Census Bureau, C-50; and JCHS Research Notes, October 2010 and April 2016. 18
  19. 19. The Remodeling Business Blend
  20. 20. Construction Not a Popular Career Path for Young Adults Career plans by industry, 18-25 years olds Source: NAHB “Young Adults and the Construction Trades” March, 2017.
  21. 21. Most Remodelers Projected Strong Growth in 2018 Projected Growth in Company Revenue Over Next 12 Months (Percent) Source: JCHS tabulations of HomeAdvisor and The Farnsworth Group survey data, 2017:Q4. N=345, including 16 Not Sure (not displayed). 15.4% All Firm Average
  22. 22. • Labor/Talent • Project Cost Crisis • Time Starved • Today’s Consumer • Predictable lead flow Challenges Facing Remodeling
  23. 23. 23 Schedule a call for a free consultation on your online presence and an analysis of your website... Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com WEDNESDAY THURSDAY PLEASE EMAIL ME TO SCHEDULE A CALL ...and get a free copy of one of Mark’s best-selling books!
  24. 24. CHANGE or become irrelevant
  25. 25. 10 YEARS AGO TODAY How Have Things Changed?
  26. 26. Change or Become Irrelevant On line interaction Products connected On Line reviews New buying process Instant Financing One Day Projects You
  27. 27. Position for 2019 Embrace Technology Listen...Ear to the Ground Support their Cause Leverage Data Be the Authority Be a Magnet MASTER TIME
  28. 28. • Focus on your “why” • Deep inventory • Establish 3 top priorities • Get buy in • Create a plan...hope but prepare • Pace...”aggressive but realistic” • Monitoring process • Adjust your course • Celebrate • Be Better...Invest in YOU 10 Steps to Position for 2019
  29. 29. Thank You Mark G. Richardson mrichardson@mgrichardson.com 301.275.0208
  30. 30. 31 Schedule a call for a free consultation on your online presence and an analysis of your website... WEDNESDAY THURSDAY PLEASE EMAIL ME TO SCHEDULE A CALL ...and get a free copy of one of Mark’s best-selling books!Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com
  31. 31. 32 Okay Google.. Who is today’s Google Home Hub winner?
  32. 32. Thank you! SurefireLocal.com marketing@surefirelocal.com (571) 327-3391

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