Here are the slides from my virtual workshop: Power Up Your Visibility with Keywords. One of the biggest problems for small businesses is getting more qualified clients and customers to find you. You know they’re out there, but attracting them is a whole other story. In the race to use social media many businesses have ignored one of the most powerful marketing tools at our disposal: Google! The fact is, you don’t have to run expensive Google ads to attract the people you want to do business with. You need to use the words and phrases that your ideal customers are using so you can be right there when they need you most. You can regsiter for the live workshop by linking here: http://bit.ly/1GPxfMM And you can find out about Blog School where I teach these concepts here: http://bit.ly/blogschool

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your presenter, Betsy Kent
TM
Welcome!
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

2. 2
Which One Are You?
TM
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
• Digital Denier
• Frustrated Mini Marketer
• Ambitious Social Butterfly

3. 3
Instant Pants!
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

4. 4
• Wide & Long View of Internet Marketing
• Everything Revolves Around Ideal Customers
• Translate Your Expertise to the Digital World
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

5. 5
“ I can’t keep up with all the work that’s coming in.
I’m going to have to hire more people! “
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
Case study

6. 1 2 3
6Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
3 Slices

7. 7
Strategies, techniques and tactics
used to increase the amount of visitors
to a website by obtaining a high-
ranking placement in the search
results page of a search engine
(SERP) -- including Google, Bing,
Yahoo and other search engines.
SEARCH ENGINE OPTIMIZATION - SEO
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

8. Search Engine Results Page - SERP
Ads
Organic
8Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

9. 9Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
Slice #1

10. Has 40 million small business Pages
!
10 million have been created in the past year!
10Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
We love social media but…

11. B2C: 60% - 80% of consumer buying decisions
start on Google.
B2B: Business-to-business decision-makers get 60%
through the selection process using Google before they
ever contact a vendor.
11Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

12. wants:
1. Websites that are consistently
updated with new and unique
pages of content. Is yours?
2. Websites that get a lot of visitors
and that visitors stay for a while. Do
you?
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2 most important!
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

13. !
Slice #2
The Internet is organized by Keywords
Keyword: An informative word used in an
information retrieval system to indicate the
content of a document
13Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
What is a Keyword?

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How can you compete?
Trillions of web pages are indexed by Google
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

15. 1. Look for niches
15Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

16. 2. Use Long Tail Keywords (keyphrases)
Need a car accident lawyer < ready to buy
Law Firm < just looking
Think about what your ideal customers ask you!
!
• What is the ideal length of a blog post?
• What is the difference between a blog and an article?
!
16Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

17. 17
How to find your keywords
1. Google Adwords Keyword Planner
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

18. 2. Google Suggest
18Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

19. 19Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
Case study

20. Slice #3
Where to use your Keywords
20Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

21. 1.On your website pages
2.On your blog
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074 21

22. This is the keyword phrase
that this page is about:
!
Purple Monkeys
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074 22

23. 1,549 visits to my website
23Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074
Case study

24. Blogging is your DIY SEO!
!
1. adds new content to your site
2. attracts more people to your site
!
Benefits:
• more visiblity, more customers
• more qualified leads based upon keywords
• people stay longer on your site
• you now have great content to use on social media
• shows that you are an expert
24Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

25. 3. In your Social Media Profiles
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074 25

26. Facebook’s Search Engine is Coming!
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074 26

27. Review
1 2 3
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SEO Keywords Where to use
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

28. Apply for a private Internet
visibility analysis. It’s for you
if you’re a:
!
• Digital Denier
• Frustrated Mini Marketer
• Ambitious Social Butterfly
www.tinyurl.com/betsykent
28Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

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http://www.bevisibleassoc.com/blog-school/
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074

30. QUESTIONS?
Power Up! Betsy Kent betsy@bevisibleassoc.com 917-710-3074 30