How to Use Facebook for Your Nonprofit
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

How to Use Facebook for Your Nonprofit

on

  • 1,279 views

If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.

If you're a nonprofit organization seeking a new way to spread the word about your cause to potential donors, this intro to will show you how to set up a Facebook Page and use it to your advantage.

Statistics

Views

Total Views
1,279
Views on SlideShare
1,277
Embed Views
2

Actions

Likes
1
Downloads
1
Comments
0

2 Embeds 2

http://bullseyewriting.com 1
http://bullseyemws.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.

How to Use Facebook for Your Nonprofit Presentation Transcript

  • 1. Creating an Effective Facebook Page for Your Non-Profit
  • 2. Why Create a Facebook Page?
    • It's a free way to promote your NPO.
    • It helps you engage with current and potential supporters.
    • Pages show up high in search engine results, giving your organization better visibility.
    • It helps you “spread the word” online.
  • 3. Why Create a Facebook Page?
    • Connect with current and future supporters.
    • According to Facebook:
      • Over 75 million people are supporters of non-profit Pages.
      • There are more than 100,000 non-profits using Facebook.
  • 4. Getting Started
    • Click the link at the bottom of the sign-up form to create your “page.”
  • 5. Select “Company Organization, or Institution”
  • 6. Select “Non-Profit Organization”
  • 7. Add Your Profile Picture
    • Make sure the file is under 4 MB.
  • 8. Add Your Profile Picture
    • Width: 200 px.
    • Allow for 12 px border.
    • Height is flexible.
    • Thumbnails are always square.
      • 50 x 50
  • 9. Get Fans SKIP THIS STEP!
    • Save this for later when your profile is complete.
  • 10. Add Basic Info
  • 11. Getting Started with Your Page
    • Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more.
  • 12. Page Building Tips
    • Be concise.
    • Sell the FB page rather than your organization:
      • What value will supporters get from becoming fans?
    • Use social plug-ins on your website to let people know about your Facebook page.
    • Create a home page using the Static HTML app.
  • 13. Status Updates
    • Tips:
      • Post blog updates, leading questions, polls, news, events, etc.
      • Limit your posts to 2-3 per day.
      • Keep requests for fund-raising to a minimum.
      • Create an editorial calendar.
  • 14. Status Updates Con'd
    • Tips:
    • Use a first-person voice.
    • Educate supporters. (Share statistics, graphs, etc.)
    • Mix it up: Use video, pictures, podcasts, and interviews to generate a viral response.
      • Take photos/video from your events.
      • Give a behind-scenes glimpse of your organization.
    • Share other people’s content if you think it’s of interest to your fans.
    • Ask questions that require short answers.
  • 15. Status Updates Con'd
    • Tips:
    • Share other people’s content if you think it’s of interest to your fans.
    • Ask questions that require short answers.
    • Respond to comments.
    • Comment on other people's posts.
    • Solve problems.
    • Turn negative comments into opportunities.
    • Integrate with Twitter, Flickr, YouTube and other social media sites (Hootsuite).
  • 16. Discussions Tab
    • A great way to generate conversations with fans.
    • Post questions that make people want to respond.
  • 17. Notes Tab
    • Notes can be used for articles you've written.
    • Acts like a blogging space.
    • I wouldn't advise using this in place of a blog, though.
  • 18. Helpful Apps
    • Events
    • Causes
      • Your organization must be in GuideStar.org for you to be able to use Causes.
      • Donate to your own cause to get the ball rolling.
    • FundRazr (works through PayPal)
    • Polls/Questions
    • Static HTML
    • Involver
      • 2 free apps
  • 19. Promoting Your Page
    • Invite friends! (But only friends who might have an interest in your NPO.)
    • Encourage them to share, spread the word, and comment!
  • 20. Promoting Your Page
    • Use the Like Button on your website!
    • Or try a “Like Box.”
  • 21. Promoting Your Page with Ads
    • Create Ads
    • Warning: This costs $!
    • Pay per click or impression.
    • Target a specific demographic.
    • Track your results.
  • 22. Insights
    • Metrics are key to the success of any social media campaign.
    • Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts.
  • 23. Is Facebook Worth It?
    • Like any marketing effort, your Facebook campaign won't succeed if you don't:
      • Make a time commitment.
      • Respond to comments.
      • Track your results.
      • Know your audience.
    • But if you start posting content that matters to your customers, the potential for going “viral” and getting immediate feedback can be make it worth the investment.
  • 24. Resources
    • Facebook Best Practices for NPOs (pdf).
      • https://facebook-inc.box.net/shared/tgft7ujmsp
    • Nonprofit Tech 2.0
      • http://nonprofitorgs.wordpress.com/
  • 25. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting