This document discusses how iBeacon technology can be used to close the loop between online and offline retail experiences. It provides examples of how iBeacon notifications can increase app usage by 16.5x and purchase intent by 20x. Retailers are able to push coupons and messages to customers within a specific proximity of their store locations. The document also suggests retailers consider how they can leverage iBeacon signals to connect their online and physical stores.
12. O F F L I N E
C O O K I E
i B E A C O N I S E E N
13. P R A K T I J K V O O R B E E L D E N
i B E A C O N
14.
15.
16.
17. U I T R O L I N A L L E 7 9 3
W I N K E L S I N D E V S
M A C Y S I N T W E E D E FA S E
18.
19.
20.
21. D E L H A I Z E E N
C O C A - C O L A T E S T E N
P U S H N O T I F I C AT I E
A A N B I E D I N G E N
S U P E R M A R K T A A N B I E D I N G E N
22. D E B I J E N K O R F
T E S T I B E A C O N M E T
N I E U W L O YA LT Y
P R O G R A M M A
K L A N T E N S E R V I C E E N L O YA LT Y
23. K N O L L E X P O
I B E A C O N I N Z E T O P E E N B E U R S
24.
25.
26. D E T O E K O M S T VA N
K L A N T B E L E V I N G
F L O R A H O L L A N D T R A D E FA I R
27.
28. E A S Y J E T P I L O T O P
3 E U V L I E G V E L D E N
A I R L I N E S
29. T R A N S F E R PA S S A G I E R S
W E T E N WA A R Z E
N A A R T O E M O E T E N
K L M ‘ I N D O O R N A V I G A T I O N ’
30.
31. C U S T O M E R R E P R E S E N TAT I V E S E R V I C E S
32. W E E T P R E C I E S W I E
E R V O O R J E S TA AT
M E T I B E A C O N
B A R C L A Y S B A N K
33. E F F E C T VA N I N Z E T:
H I L L S H E R E FA R M S
i B E A C O N
34. i B E A C O N G E B R U I K S -
O N D E R Z O E K
• Werkt via ListEase app
• Klanten krijgen uitnodiging
om product toe te voegen
aan boodschappenlijstje
• Bij het product krijgen ze
een aanbieding of reminder
te zien
35. A P P G E B R U I K WA S
1 6 . 5 X G R O T E R B I J
K L A N T E N D I E E E N
i B E A C O N B E R I C H T
O N T V I N G E N
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket
36. K O O P I N T E N T I E
I S M E T i B E A C O N
N O T I F I C AT I E S
2 0 X G R O T E R
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket
37. E F F E C T VA N I N Z E T:
M C D O N A L D S
i B E A C O N
38. 2 6 R E S TA U R A N T S
S T U R E N C O U P O N S
A A N G A S T E N I N O F
D I C H T B I J D E L O C AT I E S
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
39. I N D E P I L O T VA N
4 W E K E N Z I J N T O TA A L
1 8 . 0 0 0 C O U P O N S
G E B R U I K T
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
40. O M Z E T S T I J G I N G :
7 . 5 % M C N U G G E T S
8 % M C C H I C K E N
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
41. E F F E C T VA N I N Z E T:
WAT V I N D E N K L A N T E N ?
i B E A C O N
42. 6 0 % O P E N T
H E T I B E A C O N
P R O X I M I T Y
B E R I C H T
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl
43. 3 0 % M A A K T
G E B R U I K VA N D E
A A N B I E D I N G E N
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl
44. O N L I N E E N O F F L I N E K A N S E N
WA T K U N N E N W E B W I N K E L S M E T i B E A C O N
45. M A A K E E N
K O P P E L I N G T U S S E N
W E B S H O P E N
O F F L I N E K L A N T E N
C L O S E T H E L O O P
46. C L O S E T H E L O O P
• Online winkelwagen kan
offline worden gebruikt
• Na ‘showrooming’ in een
offline winkel krijgt de klant
een online aanbieding
• Meet wanneer klanten van
webshop naar een offline
winkel converteren
47. O F F L I N E E N O N L I N E S H O P ?
D I R E C T A A N D E S L A G !
WA A R L I G G E N D E K A N S E N ?
48. A L L E E N O N L I N E ?
A L L E E N O F F L I N E ?
Z O E K E E N PA R T N E R !
WA A R L I G G E N D E K A N S E N ?
49. B E S T P R A C T I C E S
• Leer van de klant
• Begrijp hoe je relevant
kan zijn voor de klant
• Be personal
• Zorg voor een
right time experience
50. I N B E A C O N P L AT F O R M
I N T R O D U C T I E
51. L O W - E N T RY, H I G H LY S C A L A B L E S A A S P L AT F O R M
O F F L I N E
L O C AT I O N
O N L I N E
P R O F I L E
A P P
53. M U LT I - L E V E L I N T E L L I G E N C E & S E R V I C E S
customer intelligence
0. how many, where
1. which phone id’s, when
2. personalized, what
3. 3600
profile (online+offline)
synchronization
proximity interaction
0. location based
1. phone activity related
2. personalized
3. 3600
profile related
clienteling
1. generic alert
2. personalized display
3. 3600
profile related display
dashboard
54. C L O S I N G T H E L O O P B E T W E E N O N L I N E & O F F L I N E
EMAIL
SOCIAL MEDIA
ONLINE
ON SITE
SALES
CUSTOMER
SERVICE
55. R E M C O B R O N
R E M C O @ I N B E A C O N . N L
M E E R W E T E N ?
I N B E A C O N . N L / W W V D