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Alexa, Add Contextual

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"Alexa, Add Contextual" presentation by Kelly Moore at the 2017 AMA Iowa Experience Event

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Alexa, Add Contextual

  1. 1. “ALEXA, ADD CONTEXTUAL MARKETING TO MY TO-DO LIST. ”
  2. 2. DEALING WITH AN OMNICHANNEL WORLD B I G P R O B L E M # 5 : 1) Omnichannel / Contextual Marketing 2) The Omnichannel Imperative — Listen 3) Real Life Examples 4) 5 Tactics 5) 3 Questions 6) Your Turn!
  3. 3. CUSTOMER CENTRICITY O M N I C H A N N E L R O O T S :
  4. 4. BEST BUY VS. WALMART BestBuy.com Walmart.com
  5. 5. http://www.criterionconfere nces.com/event/retail/ https://betanews.com/2017 /01/05/omnichannel- strategies-trends-2017/ https://getvoip.com/blog/20 16/12/22/2017- omnichannel-experience/
  6. 6. An omnichannel approach puts the customer, not marketing channels, at the center of its strategy and extends beyond a single brand’s universe.
  7. 7. LISTEN TO THE CUSTOMER T H E O M N I C H A N N E L I M P E R A T I V E :
  8. 8. “…people disclose information more readily and effectively to those who listen well.”
  9. 9. IMPROVE RELATIONSHIPS UNDERSTAND CONTEXT G O O D L I S T E N E R S …
  10. 10. CONTEXT RELATIONSHIPS INFLUENCE
  11. 11. “If you’re doing customer experience right, the bulk of your effort is invisible to customers.”
  12. 12. GLASSVIEW VIDEO https://www.youtube.com/watch?v=ob8-WT1LfJc GlassView:https://www.youtube.com/watch?v=ob8-WT1LfJc
  13. 13. “… takes the interruption out of advertising and integrates it into a contextually relevant experience for the user. The result? A better experience for consumers… and a better Internet.”
  14. 14. Every Day (2016 data) - Networked Society Intro Film by Ericsson https://www.youtube.com/watch?v=iGaMvM0xDyA
  15. 15. Amazon.com
  16. 16. ALIENVAULT www.alienvault.com
  17. 17. © Andrew Jorgensen, Bonaroo Music Festival 2016
  18. 18. Alex Da Kid - Not Easy (Lyric) ft. X Ambassadors, Elle King, Wiz Khalifa https://www.youtube.com/watch?v=DvR2RHIYW5U
  19. 19. UNDER ARMOUR
  20. 20. #EPICCOLLAB
  21. 21. 5 WAYS TO START YET THIS YEAR A C T I O N P L A N
  22. 22. GEOLOCATION TIME DEVICE LANGUAGE PERFORMANCE E X P L O R E T H E F I V E P I L L A R S :
  23. 23. http://iamafoodblog.com/blueberry-crisp/
  24. 24. FIND THE LOW HANGING DATA FRUIT E A S Y D A T A A N A L Y T I C S :
  25. 25. CREATE A ‘SMART’ CONTACTS LIST O R G A N I Z E C U S T O M E R S A N D P R O S P E C T S :
  26. 26. Personalized = 6x rates.
  27. 27. DO YOUR CUSTOMERS HAVE SPLIT PERSONA-ALITIES? C U S T O M E R P E R S O N A S
  28. 28. FAIL FORWARD S T A R T !
  29. 29. ACTUALLY…JUST 3 QUESTIONS.
  30. 30. HOW WILL I WORK WITH HENRY FORD? Q U E S T I O N 1 :
  31. 31. “We believed we knew better what customers needed than they did.” https://schildmannjurgen.wordpress.com
  32. 32. HOW WILL I KEEP THIS THING GOING? Q U E S T I O N 2 :
  33. 33. AM I CREEPING PEOPLE OUT? Q U E S T I O N 3 : 47% SAY OK; 32% SAY NO WAY
  34. 34. Your turn!
  35. 35. KELLY MOORE @ K e l l y M o o r e P R @ K e l l y M o o r e P R / K e l l y M o o r e P R k e l l y @ k m p r c o l l e c t i v e . c o m

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