Your SlideShare is downloading. ×
0
Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moo...
Percentage of South African Internet Users <ul><ul><li>9 %  of South Africans  are connected to the Internet </li></ul></u...
“ Where their parents see the Internet as a source for  gathering information … … the Net Generation sees the Internet as ...
South Africans on Facebook  <ul><ul><li>Over 2.2 million Facebook users in South Africa </li></ul></ul><ul><ul><li>Almost ...
What’s up? <ul><li>Internet users are spending more time on social network sites than email* </li></ul><ul><li>2/3 of the ...
HOW (SOME) SOUTH AFRICAN UNIVERSITIES ARE USING SOCIAL MEDIA <ul><li>Share university related information using social net...
UNISA is talking and listening on Facebook  <ul><ul><li>Generating awareness  </li></ul></ul><ul><ul><li>Responding to que...
UNISA is talking with students on Twitter <ul><ul><li>Disseminating registration information </li></ul></ul><ul><ul><li>Bu...
Wits is encouraging dialogue between students /  faculty /  the university on Facebook <ul><ul><li>Responding to criticism...
Tuks is broadcasting on Twitter <ul><ul><li>Promoting resources </li></ul></ul><ul><ul><li>Promoting notable students, act...
Maties are participating in students conversations on Twitter <ul><ul><li>Student voices are being retweeted </li></ul></u...
Maties are networking their first years on Facebook <ul><ul><li>First year students can connect before they arrive for Uni...
Distribute orientation information http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
Stellenbosch University broadcasts “official” news  on Twitter <ul><ul><ul><li>News is broadcast </li></ul></ul></ul><ul><...
Stellenbosch University admin uses Twitter for their recruitment <ul><ul><li>Advertising staff vacancies </li></ul></ul>ht...
Academics are sharing their thoughts on blogs <ul><li>Derek Keats uses Microblogging, podcasting and  blogging </li></ul>h...
The CET use blogs to reporting on their work  <ul><ul><ul><li>A large contingent of staff (from director right through to ...
UCT is using a multi user blog <ul><li>Supporting  academic discourse publically across the  institution  </li></ul>http:/...
WITS is distributing video with multimedia sharing site  <ul><li>Using  YouTube to broadcast events and lectures </li></ul...
WITS is collecting and archiving  images with multimedia sharing site <ul><li>Photographs of events are posted </li></ul>h...
WITS connects with alumni using LinkedIn <ul><li>Over 1000 Alumni use Linkedin to network </li></ul>http://www.linkedin.co...
Social Media can’t be blocked <ul><ul><li>Multiple channels </li></ul></ul><ul><ul><li>You can’t control the message anymo...
“ Speech/tweets is free, but listeners/followers are earned” Un attributed Twitter comment
LEARNING TO USE SOCIAL MEDIA <ul><li>P eople </li></ul><ul><li>O bjectives </li></ul><ul><li>S trategy </li></ul><ul><li>T...
Where are your PEOPLE? <ul><li>Social Media is bigger than Social Network Services. </li></ul><ul><li>South Africans are t...
What are your OBJECTIVES? <ul><li>Listen </li></ul><ul><li>Talk </li></ul><ul><li>Network & Distribute </li></ul><ul><li>S...
Do you have a STRATEGY? <ul><li>What Social Media elements will you use to  </li></ul><ul><ul><li>Attract </li></ul></ul><...
What TECHNOLOGY are you going to use? <ul><li>Select the technology that matches your objectives and strategy </li></ul>ht...
POST <ul><li>P eople –  Survey your audience / staff /  </li></ul><ul><li>O bjectives –  Know what you are aiming at  </li...
JOIN THE CONVERSATION <ul><li>Join the conversation with me on Twitter </li></ul><ul><li>http://twitter.com/weblearning </...
Credits <ul><li>Sources  </li></ul><ul><li>Chris Brogan -  10 Communications Objectives of Social Media </li></ul><ul><li>...
Upcoming SlideShare
Loading in...5
×

South African Universities And Social Media

2,971

Published on

An overview of how South African Universities are using Social Media

Published in: Technology
3 Comments
1 Like
Statistics
Notes
  • An interesting overview of South African universities' diverse use of social media tools.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is a rapidly changing medium and I think that we are all only starting to learn how to manage constant conversations. I have created a survey for students to answer on Social Media. (http://spreadsheets.google.com/viewform?formkey=dEEzbmVVbzB1d2R5V04zSFFFWlVNdnc6MA)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation! Really embarrased that the University of Jhb (UJ) is not included... have since learnt that we are lagging way behind i.t.o. the use of social media. Hoping to change this...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,971
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
57
Comments
3
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
  • http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
  • O is objectives. Forrester suggests that you pick one. Are you wanting to generate awareness ,change opinion, or to talk to students? Listen Find opportunities to promote resources Establish Problems / Need / Want / Opportunities Talk Disseminate information Generate awareness. Introduce and trial new initiatives. Network &amp; Distribute Drive Action/Traffic. Influence the Influencers / Locate Powerful Advocates / Build list of Influentials Support Form /Change Opinion/ Correct Misinformation Establish/Regain Trust. Participate Create a Positive Association. Thank/Acknowledge Reviews and Comments
  • S is Strategy. Strategy here means figuring out what will be different after you&apos;re done. Do you want a closer, two-way relationship with your students? Do you want to get people talking about your research? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you&apos;ll know where to begin.
  • T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence
  • Transcript of "South African Universities And Social Media"

    1. 1. Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moore http://www.weblearning.co.za
    2. 2. Percentage of South African Internet Users <ul><ul><li>9 % of South Africans are connected to the Internet </li></ul></ul><ul><ul><li>99 % of South African s tudents have access to the Internet </li></ul></ul>http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
    3. 3. “ Where their parents see the Internet as a source for gathering information … … the Net Generation sees the Internet as a place for gathering .” Un-attributed Twitter comment
    4. 4. South Africans on Facebook <ul><ul><li>Over 2.2 million Facebook users in South Africa </li></ul></ul><ul><ul><li>Almost a million (42% of South African Facebook users) are between 14 – 24 </li></ul></ul>http://www.checkfacebook.com/
    5. 5. What’s up? <ul><li>Internet users are spending more time on social network sites than email* </li></ul><ul><li>2/3 of the World’s Internet population visit a blog or a social networking site* </li></ul><ul><li>People Spend 3x More Time on Facebook Than Google** </li></ul>* http://mashable.com/2009/03/09/social-networking-more-popular-than-email/ **http://mashable.com/2009/09/17/facebook-google-time-spent/
    6. 6. HOW (SOME) SOUTH AFRICAN UNIVERSITIES ARE USING SOCIAL MEDIA <ul><li>Share university related information using social networking services / microblogs </li></ul><ul><li>Connect new and current students using social networking services / microblogs </li></ul><ul><li>Distribute important news (inluding vacancies) using microblogs </li></ul><ul><li>Share individual academic thought via blogs and podcasts </li></ul><ul><li>Staff within a centre reflect, communicate and connect via blogs </li></ul><ul><li>Showcase academic thought and discussion across the institution with a multi-user-blog </li></ul><ul><li>Promote an institution/event with multimedia sharing sites </li></ul><ul><li>Collecting and archiving Images via images with multimedia sharing sites </li></ul><ul><li>Connect Alumni to each other using social networking services </li></ul>
    7. 7. UNISA is talking and listening on Facebook <ul><ul><li>Generating awareness </li></ul></ul><ul><ul><li>Responding to queries </li></ul></ul><ul><ul><li>Building trust / fighting fires </li></ul></ul>http://www.facebook.com/UniversityOfSouthAfrica?ref=ts
    8. 8. UNISA is talking with students on Twitter <ul><ul><li>Disseminating registration information </li></ul></ul><ul><ul><li>Building awareness of deadlines and procedures. </li></ul></ul><ul><ul><li>Responding to queries </li></ul></ul>http://twitter.com/unisa
    9. 9. Wits is encouraging dialogue between students / faculty / the university on Facebook <ul><ul><li>Responding to criticism and queries </li></ul></ul><ul><ul><li>Promoting official events </li></ul></ul><ul><ul><li>Offering opportunities for all to make use of the network </li></ul></ul><ul><ul><li>Supporting campus activities </li></ul></ul>http://www.facebook.com/witsuniversity
    10. 10. Tuks is broadcasting on Twitter <ul><ul><li>Promoting resources </li></ul></ul><ul><ul><li>Promoting notable students, activities and staff </li></ul></ul><ul><ul><li>Mainly a monologue </li></ul></ul>http://twitter.com/TuksEducation/
    11. 11. Maties are participating in students conversations on Twitter <ul><ul><li>Student voices are being retweeted </li></ul></ul><ul><ul><li>Campus activities and events of interest to students are supported </li></ul></ul><ul><ul><li>Dialogue is noticeable </li></ul></ul>http://twitter.com/matiesstudents/
    12. 12. Maties are networking their first years on Facebook <ul><ul><li>First year students can connect before they arrive for University </li></ul></ul><ul><ul><li>Their “orientation” program is available online </li></ul></ul>http://www.facebook.com/group.php?gid=157680131934#/group.php?v=info&gid=157680131934
    13. 13. Distribute orientation information http://www.myvirtualpaper.com/doc/stellenbosch-University/welkom2010_afr/2009110801/
    14. 14. Stellenbosch University broadcasts “official” news on Twitter <ul><ul><ul><li>News is broadcast </li></ul></ul></ul><ul><ul><ul><li>Primarily a monologue </li></ul></ul></ul>
    15. 15. Stellenbosch University admin uses Twitter for their recruitment <ul><ul><li>Advertising staff vacancies </li></ul></ul>http://twitter.com/StellenboschUni/
    16. 16. Academics are sharing their thoughts on blogs <ul><li>Derek Keats uses Microblogging, podcasting and blogging </li></ul>http://www.dkeats.com/
    17. 17. The CET use blogs to reporting on their work <ul><ul><ul><li>A large contingent of staff (from director right through to interns) make use of blogging to reflect, communicate and connect at the Centre for Educational Technology (UCT). </li></ul></ul></ul>http://www.cet.uct.ac.za/
    18. 18. UCT is using a multi user blog <ul><li>Supporting academic discourse publically across the institution </li></ul>http://blogs.uct.ac.za/
    19. 19. WITS is distributing video with multimedia sharing site <ul><li>Using YouTube to broadcast events and lectures </li></ul>http://www.youtube.com/user/witswebsite
    20. 20. WITS is collecting and archiving images with multimedia sharing site <ul><li>Photographs of events are posted </li></ul>http://www.flickr.com/photos/witsalumni/sets
    21. 21. WITS connects with alumni using LinkedIn <ul><li>Over 1000 Alumni use Linkedin to network </li></ul>http://www.linkedin.com/groups?gid=76204&trk=hb_side_g
    22. 22. Social Media can’t be blocked <ul><ul><li>Multiple channels </li></ul></ul><ul><ul><li>You can’t control the message anymore - but you can influence outcomes </li></ul></ul><ul><ul><li>Transform marketing monologue into many-to-many dialogue </li></ul></ul>http://www.slideshare.net/marcgh/your-top-10-questions-on-digital-online-and-mobile
    23. 23. “ Speech/tweets is free, but listeners/followers are earned” Un attributed Twitter comment
    24. 24. LEARNING TO USE SOCIAL MEDIA <ul><li>P eople </li></ul><ul><li>O bjectives </li></ul><ul><li>S trategy </li></ul><ul><li>T echnology </li></ul>http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
    25. 25. Where are your PEOPLE? <ul><li>Social Media is bigger than Social Network Services. </li></ul><ul><li>South Africans are the 10th largest Twitter users in the world </li></ul><ul><li>According to Afrigator (Africa’s largest social media aggregator and blog directory), there are almost 8500 blogs in South Africa </li></ul>*http://www.internetworldstats.com/africa.htm#za
    26. 26. What are your OBJECTIVES? <ul><li>Listen </li></ul><ul><li>Talk </li></ul><ul><li>Network & Distribute </li></ul><ul><li>Support </li></ul><ul><li>Participate </li></ul>http://www.chrisbrogan.com/10-communications-objectives-of-social-media/ http://www.flickr.com/photos/thomashawk/218264327/ Licence : CC
    27. 27. Do you have a STRATEGY? <ul><li>What Social Media elements will you use to </li></ul><ul><ul><li>Attract </li></ul></ul><ul><ul><li>Interact </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Advocate </li></ul></ul>http://www.flickr.com/photos/tonyjcase/3264041670/ Licence : CC
    28. 28. What TECHNOLOGY are you going to use? <ul><li>Select the technology that matches your objectives and strategy </li></ul>http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
    29. 29. POST <ul><li>P eople – Survey your audience / staff / </li></ul><ul><li>O bjectives – Know what you are aiming at </li></ul><ul><li>S trategy – How are you going to achieve these aims </li></ul><ul><li>T echnology - Adopt technology that supports the above three </li></ul>http://www.flickr.com/photos/72758504@N00/76267979/ Licence : CC
    30. 30. JOIN THE CONVERSATION <ul><li>Join the conversation with me on Twitter </li></ul><ul><li>http://twitter.com/weblearning </li></ul>
    31. 31. Credits <ul><li>Sources </li></ul><ul><li>Chris Brogan - 10 Communications Objectives of Social Media </li></ul><ul><li>http://www.chrisbrogan.com/10-communications-objectives-of-social-media/ </li></ul><ul><li>Forrester - http://blogs.forrester.com/groundswell/2007/12/the-post-method.html </li></ul><ul><li>Interworld Stats - http://www.internetworldstats.com/africa.htm </li></ul><ul><li>Marc Kornberger - Demistifying Social Media & Top 10 questions - http://www.slideshare.net/marcgh/ </li></ul><ul><li>Mashable - http://mashable.com/2009/03/09/social-networking-more-popular-than-email/ </li></ul><ul><li>Mashable http://mashable.com/2009/09/17/facebook-google-time-spent/ </li></ul><ul><li>Advice and Comments </li></ul><ul><li>Derek Keats ( http://twitter.com/dkeats ) </li></ul><ul><li>Laura Czerniewicz ( http://twitter.com/twitter.com/Czernie ) </li></ul><ul><li>Stephen Marquard ( http://twitter.com/stephenmarquard ) </li></ul><ul><li>Print Screens From sites associated with </li></ul><ul><li>Pretoria University </li></ul><ul><li>UNISA </li></ul><ul><li>Stellenbosch University </li></ul><ul><li>Wits </li></ul><ul><li>UCT </li></ul><ul><li>Derek Keats </li></ul><ul><li>Images </li></ul><ul><li>Stairs - http://www.flickr.com/photos/thomashawk/218264327/ </li></ul><ul><li>Dominoes - http://www.flickr.com/photos/tonyjcase/3264041670/ </li></ul><ul><li>Post Box - http://www.flickr.com/photos/72758504@N00/76267979/ </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×