O is objectives. Forrester suggests that you pick one. Are you wanting to generate awareness ,change opinion, or to talk to students? Listen Find opportunities to promote resources Establish Problems / Need / Want / Opportunities Talk Disseminate information Generate awareness. Introduce and trial new initiatives. Network & Distribute Drive Action/Traffic. Influence the Influencers / Locate Powerful Advocates / Build list of Influentials Support Form /Change Opinion/ Correct Misinformation Establish/Regain Trust. Participate Create a Positive Association. Thank/Acknowledge Reviews and Comments
S is Strategy. Strategy here means figuring out what will be different after you're done. Do you want a closer, two-way relationship with your students? Do you want to get people talking about your research? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin.
T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence
Join the Conversation How (some) South African Universities are using Social Media. Creative Commons Share Alike Derek Moore http://www.weblearning.co.za