In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy—and pressure for government regulation—means that organizations can't assume they’ll have unfettered access to consumer data.
This SXSW Interactive workshop, presented by Andrew Grenville, chief research officer at Vision Critical, and Tyler Douglas, chief marketing officer at Vision Critical, helped participants prepare to balance privacy concerns with the need for data.
- Shares fresh data on consumer attitudes towards privacy
- Explores successful models for obtaining consumer consent for data access
- Identifies ways to provide value to customers who share data
For more information about the session: http://bit.ly/sxswconsent
To learn more about the study behind this presentation, please see: http://www.visioncritical.com/communities-consent-white-paper