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Privacy, Permissions and the Evolution of Big Data

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In the a world with stronger privacy regulations, how can you get customer consent to access the data that drives your marketing and your business? Big Data has allowed business to tap the power of customer data, but increased public attention to privacy—and pressure for government regulation—means that organizations can't assume they’ll have unfettered access to consumer data.

This SXSW Interactive workshop, presented by Andrew Grenville, chief research officer at Vision Critical, and Tyler Douglas, chief marketing officer at Vision Critical, helped participants prepare to balance privacy concerns with the need for data.

This presentation:
- Shares fresh data on consumer attitudes towards privacy
- Explores successful models for obtaining consumer consent for data access
- Identifies ways to provide value to customers who share data

For more information about the session: http://bit.ly/sxswconsent
To learn more about the study behind this presentation, please see: http://www.visioncritical.com/communities-consent-white-paper

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Privacy, Permissions and the Evolution of Big Data

  1. 1. Privacy, Permissions and the Evolution of Big Data SXSW Interactive Workshop March 9, 2014
  2. 2. Agenda • Privacy and permissions: Where do you stand? • The public’s perceptions of privacy and their online data: survey results from the US, UK and Canada • Communities of Consent: a possible future • Small groups: ideas for creating transparency, value and community • What do we want to know now? Co-creating the next study
  3. 3. Where do you stand?
  4. 4. Where do you stand? 1. Are you using peoples data or protecting people’s data? What do you do? 2. Industry self-regulation or government regulation? 3. Are people ignorant of how their information is used or are they willingly giving up their information?
  5. 5. Big Data’s Wild West Days
  6. 6. Enter the Law
  7. 7. What Might Drive Regulation?
  8. 8. Surveillance Studies Centre
  9. 9. Companies and your online information 80 % opposed to companies scanning the text of email messages for information on your interests
  10. 10. Attitudes Towards Police & Intelligence Agencies 71 % opposed to police or intelligence agencies scanning the text of your email messages for information on your interests
  11. 11. Not much of a Snowden effect To police or intelligence agencies scanning the text of your email messages for information on your interests
  12. 12. Trust is Lacking How much trust do you have in companies/police and intelligence agencies to make appropriate use of your personal information generated by your online activities? Trust a great deal Trust completely
  13. 13. People don’t understand what happens with their online information……and they feel they can control it even less To what extent do you feel you understand/can control what happens to your information when you go on the internet? A great deal Completely
  14. 14. How do we solve this equation? _________________ Lack of Control Volatile Opposition Lack of Understanding + Lack of Trust =
  15. 15. Drivers of Resistance Awareness of Monitoring Knowledge of Monitoring Sense of Control Over Monitoring Trust In Monitors From: Surveillance, Privacy and the Globalization of Personal Information
  16. 16. What if…
  17. 17. “Impossible” Change
  18. 18. “We [Intel] think that people’s data—yours, mine, ours—are too highly concentrated in too few hands. People should be able to help create data, circulate it with reasonable controls, and then derive value directly from their own data. We are trying to understand what it would take to actually catalyze this type of personal data economy.” Dr. Tony Salvador, Intel Labs
  19. 19. How do we solve this equation? _________________ Lack of Control Volatile Opposition Lack of Understanding + Lack of Trust =
  20. 20. How do we solve this equation? Transparency + Control x Trust Community of Consent =
  21. 21. Communities of Consent
  22. 22. Value Exchange
  23. 23. Communities of Consent
  24. 24. How can we… Topic A Create greater transparency & trust? Topic B Create value and build community?
  25. 25. What’s a worthwhile benefit?
  26. 26. How can we… Topic A Create greater transparency & trust? Topic B Create value and build community?
  27. 27. In the report back… We want to hear: •What your brilliant ideas are •What is needed to make them happen
  28. 28. What are the open questions? What do you want to better understand about how citizens and consumers think about online privacy? Work with your group to define objectives and, time permitting, specific questions. We’ll conduct the survey and share the results back with you

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