VDDI Rural Forum 8/2/2011


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Presentation to VDDI Rural Forum on Web 2.0 for AOD workers

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  • Whenever any one of us displays a new behavior in a hyperconnected context, that behavior is inherently transparent, visible and observed. If that behavior is successful, it is immediately copied by those who witnessed the behavior, then copied by those who witness that behavior, and those who witnessed that behavior, and so on. Very quickly, that behavior becomes part of the global behavioral kit. As its first-order emergent quality, hyperconnectivity produces hypermimesis, the unprecedented acceleration of the natural processes of observational learning, where each behavioral innovation is distributed globally and instantaneously.
  • – research, news, experiences, trends 4. – HR at the source 7. - service and drug users 9. (software, writing, hosting, updating, checking, support)
  • VDDI Rural Forum 8/2/2011

    1. 1. VDDI Rural Forum 8 th Feb 2011 Ray Stephens, Moreland Hall
    2. 5. <ul><li>Looking for health information is the third most popular online activity measured in our surveys. </li></ul><ul><li>Eight in ten internet users look online for health information, making it the third most popular online pursuit following email and using a search engine </li></ul><ul><ul><ul><li>http://pewinternet.org/Reports/2011/HealthTopics.aspx </li></ul></ul></ul>- icrossing
    3. 6. - icrossing
    4. 7. <ul><li>In the 21st century we now have two oppositional methods of information: the hierarchy and the cloud. </li></ul>
    5. 11. <ul><li>In the new era of </li></ul><ul><li>Hyperconnectivity </li></ul><ul><ul><li>we can carefully watch one another, and learn from one another’s behaviours at the speed of light. This allows... </li></ul></ul><ul><li>Hypermimesis </li></ul><ul><ul><li>means that communities of interest can form around particular behaviours or movements, creating ‘clouds’ of potential. Putting... </li></ul></ul><ul><li>Hyperintelligence </li></ul><ul><ul><li>to work for the benefit of the community. </li></ul></ul>
    6. 15. markets are conversations talk is cheap silence is fatal
    7. 16. <ul><li>People in networked markets have figured out that they get far better information and support from one another than from vendors </li></ul><ul><li>All 21st century organisations need to recognise and adapt to the power of the cloud... or face a death of a thousand cuts </li></ul><ul><ul><li>(cluetrain manifesto) </li></ul></ul>
    8. 17. <ul><li>Companies attempting to &quot;position&quot; themselves need to take a position. </li></ul><ul><li>Conversations among human beings sound human. They are conducted in a human voice. </li></ul><ul><ul><li>(cluetrain manifesto) </li></ul></ul>
    9. 18. <ul><li>To speak with a human voice, companies must share the concerns of their communities. </li></ul><ul><li>But first, they must belong to a community. </li></ul><ul><ul><li>(cluetrain manifesto) </li></ul></ul>
    10. 19. <ul><li>authorities don’t seem to provide this sort of information (in my experience) because they don’t want to be seen condoning drug use </li></ul><ul><li>If you’re looking for proper, unbiased info (unbiased in the fact that it’s not just like drugs are bad government type stuff) then forums are great </li></ul>- unpublished thesis
    11. 20. <ul><li>Traditionally avoided as controlling the message is the aim </li></ul><ul><li>Illicit nature of activities poses challenges </li></ul><ul><li>Controversial topic with strong beliefs </li></ul><ul><li>Most activities have been underground </li></ul><ul><ul><li>Bluelight, Pill Reports, Erowid </li></ul></ul><ul><li>New sites are emerging </li></ul><ul><ul><li>betweenthelines, highsnlows </li></ul></ul>
    12. 21. <ul><li>Somazone </li></ul><ul><ul><li>ADF </li></ul></ul><ul><ul><li>One of the trail-blazers </li></ul></ul><ul><ul><li>Stories, questions </li></ul></ul>
    13. 22. <ul><li>Between the lines </li></ul><ul><ul><li>Ted Noffs, Inspire </li></ul></ul><ul><ul><li>Blog based discussion generation </li></ul></ul>
    14. 23. <ul><li>Highs n lows </li></ul><ul><ul><li>ADF, Orygen DHS </li></ul></ul><ul><ul><li>Videos, stories and questions about cannabis </li></ul></ul>
    15. 24. <ul><li>Sibling support </li></ul><ul><ul><li>SHARC </li></ul></ul><ul><ul><li>Discussion board, stories </li></ul></ul>
    16. 26. <ul><li>Bluebelly </li></ul><ul><ul><li>Moreland Hall </li></ul></ul><ul><ul><li>Wiki, stories, uploads </li></ul></ul>
    17. 27. <ul><li>To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall. </li></ul><ul><li>To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members. </li></ul>
    18. 28. <ul><li>To facilitate an increased level of service user participation in the delivery and review of the agency’s services </li></ul><ul><li>To improve the accessibility and relevance of educational and therapeutic resources across the Alcohol & Other Drug (AOD) service sector. </li></ul>
    19. 31. <ul><li>Legal </li></ul><ul><ul><li>Who owns the content? </li></ul></ul><ul><ul><li>Is talking about illegal activities illegal? </li></ul></ul><ul><ul><li>The law is changing quickly </li></ul></ul><ul><li>A risk for funders (govt) </li></ul>
    20. 32. <ul><li>Privacy </li></ul><ul><ul><li>Collection of IP addresses </li></ul></ul><ul><ul><li>Membership or not? </li></ul></ul><ul><ul><li>Paranoia </li></ul></ul>
    21. 33. <ul><li>Moderation </li></ul><ul><ul><li>Time consuming </li></ul></ul><ul><ul><li>Needs to be prompt </li></ul></ul><ul><ul><li>How much to control? </li></ul></ul><ul><ul><li>Hijacking </li></ul></ul><ul><ul><ul><li>Spam </li></ul></ul></ul><ul><ul><ul><li>Flaming </li></ul></ul></ul><ul><ul><ul><li>Commercial postings </li></ul></ul></ul>
    22. 34. <ul><li>Engaging </li></ul><ul><ul><li>Communities develop </li></ul></ul><ul><li>Prompt </li></ul><ul><li>Two way flow of information </li></ul><ul><li>New resources develop naturally </li></ul><ul><li>Information can be ‘corrected’ </li></ul><ul><li>Site is living and changing </li></ul>
    23. 35. <ul><li>Beth’s blog </li></ul>
    24. 36. <ul><li>Beth’s blog </li></ul>
    25. 37. <ul><li>Quick poll: </li></ul><ul><ul><li>Does your work block access to social media? </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Ning </li></ul></ul></ul><ul><ul><li>Why? Does it work? </li></ul></ul>
    26. 38. <ul><li>Survey Sept 10 </li></ul><ul><li>N=87 </li></ul><ul><li>Most in Vic </li></ul>
    27. 39. <ul><li>Operational guidelines need to be specific and include examples </li></ul>
    28. 40. <ul><li>Your web content must have a social life </li></ul>
    29. 41. <ul><li>Social media must be aligned with your organisation’s communications or program objectives </li></ul>
    30. 43. <ul><li>Crawling (listen) </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Bluelight </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogs </li></ul></ul>
    31. 44. <ul><li>Twitter </li></ul><ul><ul><li>Instant updates on news, research, events opinions </li></ul></ul><ul><ul><li>Snippets of HR info </li></ul></ul><ul><ul><li>Easy access to international expertise </li></ul></ul><ul><ul><li>Non-threatening </li></ul></ul><ul><ul><li>Qwitter </li></ul></ul><ul><ul><li>Twitter for drug workers </li></ul></ul>
    32. 45. mention map
    33. 47. <ul><li>Twitter ye not (Nigel Brunsdon – Injecting Advice) </li></ul>
    34. 48. <ul><li>Source of information </li></ul><ul><li>Brand awareness, credibility </li></ul><ul><li>Networking and partnership development </li></ul><ul><li>Provide treatment to people we will never see </li></ul><ul><li>It’s engaging (and fun?) </li></ul><ul><li>Encourage opportunities for users to have a voice </li></ul><ul><li>Extend your staff’s working hours (?) </li></ul><ul><li>Free (...ish) </li></ul><ul><li>‘ They’ are already using it </li></ul><ul><li>It’s not going away </li></ul>
    35. 49. <ul><li>Fear </li></ul>