Largest manufacturer of non- alcoholic beverage concentrates and syrups
Largest distributor of non- alcoholic beverage concentrates and syrups
Largest marketer of non- alcoholic beverage concentrates and syrups
One of the largest corporations in the unites states
It owns and licences more than 500 brands, including diet and light beverages, water, juices and juice drinks, teas, coffees and energy and sports drinks.
Offers more than 500 brands in over 200 countries and territories.
Serves 1.6 billion every day.
The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland.
In 1884, the company became a stock company and the name changed to Pemberton Chemical company.
The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886.
The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
History of Coca-Cola Company in INDIA
The Coca Cola got approval from the Government of India in July 1996 for setting up a company
Coca- cola invested US $ 700 Millions.
In July 1997 the holding company got permission for its bottling subsidiaries.
The company has stepped forward for reaching 300 millions soft drink consumers through 700,000 retail outlets In India.
Coca-cola created employment for 1,50.000 people in india.
The trademarked Coca Cola name seen here in red spencerian script was a suggestion given by Coca Cola inventor John Pemberton's bookkeeper Frank Robinson. Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.
FOCUS ON THE MARKET
ACT LIKE OWNERS
To refresh the world.
To inspire moments of optimism and happiness.
To create value and make a difference.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
FOCUS ON THE MARKET
Focus on needs of our consumers, customers and franchise partners
Get out into the market and listen, observe and learn
Possess a world view
Focus on execution in the marketplace every day
Be insatiably curious
Act with urgency
Remain responsive to change
Have the courage to change course when needed
Remain constructively discontent
ACT LIKE OWNERS
Be accountable for our actions and inactions
Reward our people for taking risks and finding better ways to solve problems
Learn from our outcomes -- what worked and what didn’t
“ Things go better with coke”.
“ It’s the real thing”.
“ Have a coke and smile”
“ Thanda matlab Coca-Cola!"
"Pio sar utha ke"
"Jo chaho ho jaye, Coca-Cola enjoy!"
Some of the different brands are:
THE COCA-COLA FAMILY
Maaza Milky Diet
Minute Maid Pulpy Orange
Minute Maid Nimbu Fresh
The Coca Cola Company has come a long way from selling a few servings of carbonated beverages in a pharmacy, to an international scale business.
Coca Cola’s commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage.
Undoubtedly The Coca Cola Company has developed all the elements necessary to run a multi-million, worldwide enterprise and refreshes all the people that come in contact with their products.