The document provides an overview of Coca-Cola, including that it is the largest manufacturer of non-alcoholic beverages, serving over 1.6 billion people daily in over 200 countries. It discusses Coca-Cola's history starting in 1886 and expansion to India in the 1990s. Key aspects of Coca-Cola like its iconic logo, mission/vision, slogans, brands, competitors like Pepsi are covered, concluding that Coca-Cola has become a global business through commitment to social values and refreshing customers worldwide.

1. VIBHA BEHL

2. CONTENTS INTRODUCTION HISTORY COCA COLA IN INDIA LOGO COMPANY PROFILE SLOGANS BRANDS THE COCA-COLA FAMILY COCA COLA VS. PEPSI COMPETITION COMPARISON CONCLUSION

3. INTRODUCTION Largest manufacturer of non- alcoholic beverage concentrates and syrups Largest distributor of non- alcoholic beverage concentrates and syrups Largest marketer of non- alcoholic beverage concentrates and syrups One of the largest corporations in the unites states It owns and licences more than 500 brands, including diet and light beverages, water, juices and juice drinks, teas, coffees and energy and sports drinks. Offers more than 500 brands in over 200 countries and territories. Serves 1.6 billion every day.

4. HISTORY The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. In 1884, the company became a stock company and the name changed to Pemberton Chemical company. The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

5. History of Coca-Cola Company in INDIA The Coca Cola got approval from the Government of India in July 1996 for setting up a company Coca- cola invested US $ 700 Millions. In July 1997 the holding company got permission for its bottling subsidiaries. The company has stepped forward for reaching 300 millions soft drink consumers through 700,000 retail outlets In India. Coca-cola created employment for 1,50.000 people in india.

6. LOGO The trademarked Coca Cola name seen here in red spencerian script was a suggestion given by Coca Cola inventor John Pemberton's bookkeeper Frank Robinson. Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.

7. COMPANY PROFILE MISSION VISION VALUES FOCUS ON THE MARKET WORK SMART ACT LIKE OWNERS

8. MISSION To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.

9. VISION People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

10. VALUES Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

11. FOCUS ON THE MARKET Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious

12. WORK SMART Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently

13. ACT LIKE OWNERS Be accountable for our actions and inactions Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didn’t

14. SLOGANS “ Things go better with coke”. “ It’s the real thing”. “ Have a coke and smile” “ Thanda matlab Coca-Cola!" "Pio sar utha ke" "Jo chaho ho jaye, Coca-Cola enjoy!"

15. BRANDS Some of the different brands are: Barq's Dasani Fanta Fresca Minute Maid Powerade Pibb Sprite Vault

16. THE COCA-COLA FAMILY Coca Cola Diet Coke Thums up Sprite Fanta Limca Maaza Maaza Milky Diet Minute Maid Pulpy Orange Minute Maid Nimbu Fresh Burn Kinley Water Kinley Soda Nestea

18. COMPETITORS PEPSI MOUNTAIN DEW DR PEPPER PARLE AGRO

19. COMPARISON

20. CONCLUSION The Coca Cola Company has come a long way from selling a few servings of carbonated beverages in a pharmacy, to an international scale business. Coca Cola’s commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage. Undoubtedly The Coca Cola Company has developed all the elements necessary to run a multi-million, worldwide enterprise and refreshes all the people that come in contact with their products.