1. 7 years after…
Linking national expectations
& EU-focused actions
Janice Richardson
15 May 2012
www.saferinternet.org

2. INSAFE 2004

3. INSAFE 2006

4. INSAFE 2010

5. 3 key Insafe Expectations
• move from safety messages to in-depth
safety education
• focus on the positive
• track emerging issues across Europe
and share resources to respond
5

6. Helpline
Info & advice
to young people
Awareness centre (& parents/teachers)
Coordination
Campaign implementation
Impact assessment
Youth panel
Test/advise on campaigns
Peer advocacy

7. SID
Celebrated in 99 countries on 6 continents in 2012
5 FEBRUARY 2013
Rights and responsibilities online

8. Users are getting younger…
and older!
• A Swedish report states 50% of 4 yr olds go online*
• 74% of 5-7 year-olds in UK have access to internet**
• 29% increase in 5-9 yr olds in virtual worlds in 2010
• over 50s in France make 48% of online purchases
*Beantin Webbkommunikation, 2010.
**OfCom – UK children’s media literacy, 2010 p.16;
LH2/kelkoo, France 2011

11. User-resilience
Risk awareness/evaluation
Peer advocacy/support
Positive experience/content
Parent/teacher interaction/mediation
Literacy building blocks

13. Emerging trends
Communication is
increasingly mobile
• 2 in 3 chn have a mobile phone at age 10
• Rapidly increasing number use game devices to go online
• Youth internet access via mobile doubled to 37% in 2011,
is expected to overtake PC/laptop access in 2012

14. Social media
Increasingly accounts for content
Sexuality and cyberbullying
emerge as major issues for
helplines
Source: Facebook and YouTube

15. Twitter, tablets…
http://blogs.forrester.com/category/mobile_internet

16. Youth
• to keep us informed of emerging issues
• to educate peers
• to take responsibility as users and digital
citizens – investing in our future

17. But are young people sufficiently eSkilled?
EU Kids Online 2010
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

18. How do we achieve the EU goal
to make every child safe online?
Resilience
Risk awareness/evaluation
Peer advocacy/support
Positive experience/content
Parent/teacher interaction/mediation
Literacy building blocks

19. Children are great imitators. So give them
something great to imitate.
For further information: Janice.Richardson@eun.org
info-insafe@eun.org