Janice richardson

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Janice richardson

  1. 1. 7 years after…Linking national expectations & EU-focused actions Janice Richardson 15 May 2012 www.saferinternet.org
  2. 2. INSAFE 2004
  3. 3. INSAFE 2006
  4. 4. INSAFE 2010
  5. 5. 3 key Insafe Expectations• move from safety messages to in-depth safety education• focus on the positive• track emerging issues across Europe and share resources to respond 5
  6. 6. Helpline Info & advice to young peopleAwareness centre (& parents/teachers)CoordinationCampaign implementationImpact assessment Youth panel Test/advise on campaigns Peer advocacy
  7. 7. SIDCelebrated in 99 countries on 6 continents in 2012 5 FEBRUARY 2013 Rights and responsibilities online
  8. 8. Users are getting younger… and older!• A Swedish report states 50% of 4 yr olds go online*• 74% of 5-7 year-olds in UK have access to internet**• 29% increase in 5-9 yr olds in virtual worlds in 2010• over 50s in France make 48% of online purchases *Beantin Webbkommunikation, 2010. **OfCom – UK children’s media literacy, 2010 p.16; LH2/kelkoo, France 2011
  9. 9. User-resilience Risk awareness/evaluation Peer advocacy/support Positive experience/contentParent/teacher interaction/mediation Literacy building blocks
  10. 10. Emerging trends Communication is increasingly mobile• 2 in 3 chn have a mobile phone at age 10• Rapidly increasing number use game devices to go online• Youth internet access via mobile doubled to 37% in 2011, is expected to overtake PC/laptop access in 2012
  11. 11. Social mediaIncreasingly accounts for content Sexuality and cyberbullying emerge as major issues for helplines Source: Facebook and YouTube
  12. 12. Twitter, tablets… http://blogs.forrester.com/category/mobile_internet
  13. 13. Youth• to keep us informed of emerging issues• to educate peers• to take responsibility as users and digital citizens – investing in our future
  14. 14. But are young people sufficiently eSkilled? EU Kids Online 2010 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  15. 15. How do we achieve the EU goal to make every child safe online? Resilience Risk awareness/evaluation Peer advocacy/support Positive experience/contentParent/teacher interaction/mediation Literacy building blocks
  16. 16. Children are great imitators. So give them something great to imitate. For further information: Janice.Richardson@eun.org info-insafe@eun.org

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