This document discusses the Insafe program from 2004-2010 and its goals of moving from safety messages to in-depth safety education, focusing on the positive, and tracking emerging issues across Europe. It notes services provided like helplines and awareness campaigns. Emerging trends of increasing mobile use and younger users are highlighted. Ensuring youth are sufficiently eSkilled and achieving the EU goal of making every child safe online through building resilience, risk awareness, peer support, positive content, and literacy is discussed.

1. 7 years after…
Linking national expectations
& EU-focused actions
Janice Richardson
15 May 2012
www.saferinternet.org

2. INSAFE 2004

3. INSAFE 2006

4. INSAFE 2010

5. 3 key Insafe Expectations
• move from safety messages to in-depth
safety education
• focus on the positive
• track emerging issues across Europe
and share resources to respond
5

6. Helpline
Info & advice
to young people
Awareness centre (& parents/teachers)
Coordination
Campaign implementation
Impact assessment
Youth panel
Test/advise on campaigns
Peer advocacy

7. SID
Celebrated in 99 countries on 6 continents in 2012
5 FEBRUARY 2013
Rights and responsibilities online

8. Users are getting younger…
and older!
• A Swedish report states 50% of 4 yr olds go online*
• 74% of 5-7 year-olds in UK have access to internet**
• 29% increase in 5-9 yr olds in virtual worlds in 2010
• over 50s in France make 48% of online purchases
*Beantin Webbkommunikation, 2010.
**OfCom – UK children’s media literacy, 2010 p.16;
LH2/kelkoo, France 2011

11. User-resilience
Risk awareness/evaluation
Peer advocacy/support
Positive experience/content
Parent/teacher interaction/mediation
Literacy building blocks

13. Emerging trends
Communication is
increasingly mobile
• 2 in 3 chn have a mobile phone at age 10
• Rapidly increasing number use game devices to go online
• Youth internet access via mobile doubled to 37% in 2011,
is expected to overtake PC/laptop access in 2012

14. Social media
Increasingly accounts for content
Sexuality and cyberbullying
emerge as major issues for
helplines
Source: Facebook and YouTube

15. Twitter, tablets…
http://blogs.forrester.com/category/mobile_internet

16. Youth
• to keep us informed of emerging issues
• to educate peers
• to take responsibility as users and digital
citizens – investing in our future

17. But are young people sufficiently eSkilled?
EU Kids Online 2010
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

18. How do we achieve the EU goal
to make every child safe online?
Resilience
Risk awareness/evaluation
Peer advocacy/support
Positive experience/content
Parent/teacher interaction/mediation
Literacy building blocks

19. Children are great imitators. So give them
something great to imitate.
For further information: Janice.Richardson@eun.org
info-insafe@eun.org