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Connecting with donors is a two-way street: You want those who already care about your mission to find you and you want to find prospective donors who may not realize the connection and passion they have for your mission.
That “two way street” means you must do two things and LinkedIn is the tool for both: Be visible and find people likely to care about what you do. In this session, you’ll learn how to create comprehensive and enticing profiles for your organization and its most visible team members so donors find you. Then you’ll learn how to mine the LinkedIn database for likely donors and determine what connections you already have to them. Best of all LinkedIn is free.
Instead of cold calls, you’ll get introductions! By honing in on connected prospects and knowing what matters to them -- both possible on LinkedIn -- you’ll be engage donors more quickly and facilitate relationships.
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