How to Determine the ROI of Anything

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What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

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How to Determine the ROI of Anything How to Determine the ROI of Anything Presentation Transcript

  • GARYVAYNERCHUK
  • Over the years, I’ve heard one question more than any other: GARYVAYNERCHUK
  • “WHAT’S THE ROI OF SOCIAL MEDIA?” GARYVAYNERCHUK
  • And I always have to laugh, because the answer is the same... GARYVAYNERCHUK
  • Allow me to explain: GARYVAYNERCHUK
  • a PIANO? What’s the ROI of... GARYVAYNERCHUK
  • For me? About $26.50, but that’s mainly people paying me to STOP.
  • For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock- stars/elton-john-net-worth/ GARYVAYNERCHUK
  • a BASKETBALL? What’s the ROI of... GARYVAYNERCHUK
  • Want to guess how much surgery costs for a torn meniscus?
  • For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARYVAYNERCHUK
  • playing VIDEOGAMES? What’s the ROI of... GARYVAYNERCHUK
  • I used to bet on games of Madden in college... so like $50?
  • For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARYVAYNERCHUK
  • a YOUTUBE CHANNEL? What’s the ROI of... GARYVAYNERCHUK
  • Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
  • Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARYVAYNERCHUK
  • While we’re talking about YouTube... . . . . . . GARYVAYNERCHUK
  • playing with DISNEY TOYS? What’s the ROI of... GARYVAYNERCHUK
  • For me? I dunno, maybe I could eBay them for a few bucks...
  • For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARYVAYNERCHUK
  • a CAMERA? What’s the ROI of... GARYVAYNERCHUK
  • For me? Literally nothing. Like absolutely positively zero dollars.
  • Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARYVAYNERCHUK
  • SPRAYPAINT? What’s the ROI of... GARYVAYNERCHUK
  • Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells- original-paintings-worth-2368651 GARYVAYNERCHUK
  • CAT PHOTOS? What’s the ROI of... GARYVAYNERCHUK
  • For me? Probably some lols in response to my next email.
  • For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARYVAYNERCHUK
  • So let’s come back to my original point. GARYVAYNERCHUK
  • “WHAT’S THE ROI OF SOCIAL MEDIA?” GARYVAYNERCHUK
  • Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARYVAYNERCHUK
  • Maybe you can score a book deal.
  • Or maybe you can help your clients achieve their business results. GARYVAYNERCHUK
  • ...and grow your agency to 400 people.
  • Because ROI is never about the tool. GARYVAYNERCHUK
  • ROI is about the MECHANIC using the tool. GARYVAYNERCHUK
  • If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARYVAYNERCHUK