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How to Determine the ROI of Anything

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What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

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    How to Determine the ROI of Anything How to Determine the ROI of Anything Presentation Transcript

    • GARYVAYNERCHUK
    • Over the years, I’ve heard one question more than any other: GARYVAYNERCHUK
    • “WHAT’S THE ROI OF SOCIAL MEDIA?” GARYVAYNERCHUK
    • And I always have to laugh, because the answer is the same... GARYVAYNERCHUK
    • Allow me to explain: GARYVAYNERCHUK
    • a PIANO? What’s the ROI of... GARYVAYNERCHUK
    • For me? About $26.50, but that’s mainly people paying me to STOP.
    • For Elton John? About $400 million. http://www.celebritynetworth.com/richest-celebrities/rock- stars/elton-john-net-worth/ GARYVAYNERCHUK
    • a BASKETBALL? What’s the ROI of... GARYVAYNERCHUK
    • Want to guess how much surgery costs for a torn meniscus?
    • For Kobe? About $220 million. http://www.celebritynetworth.com/richest-athletes/nba/ kobe-bryant-net-worth/ GARYVAYNERCHUK
    • playing VIDEOGAMES? What’s the ROI of... GARYVAYNERCHUK
    • I used to bet on games of Madden in college... so like $50?
    • For Lee Jae Dong, about half a million in prize money alone. That doesn’t even count endorsements, or his team salary... Keep in mind that he’s 25. http://www.esportsearnings.com/players GARYVAYNERCHUK
    • a YOUTUBE CHANNEL? What’s the ROI of... GARYVAYNERCHUK
    • Ok, I actually did pretty well here since my views can convert to booksales/new clients. But check this out... 34,738 subscribers 2,138,815 views
    • Jenna Marbles: 13,259,421 subscribers 1,443,599,186 views Roughly $4.3 million (just from ads). http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARYVAYNERCHUK
    • While we’re talking about YouTube... . . . . . . GARYVAYNERCHUK
    • playing with DISNEY TOYS? What’s the ROI of... GARYVAYNERCHUK
    • For me? I dunno, maybe I could eBay them for a few bucks...
    • For the creator of the DisneyCollector YouTube Channel, playing with toys has grossed over $5 million in YouTube ad revenue. http://www.celebritynetworth.com/articles/celebrity/the-25- highest-earning-youtube-stars/ GARYVAYNERCHUK
    • a CAMERA? What’s the ROI of... GARYVAYNERCHUK
    • For me? Literally nothing. Like absolutely positively zero dollars.
    • Annie Leibovitz, on the other hand, is rumored to have a $100,000+ day rate, and has used cameras to amass a $20 million fortune. http://www.celebritynetworth.com/richest-celebrities/ actors/annie-leibovitz-net-worth/ http://nymag.com/fashion/09/fall/58346/ GARYVAYNERCHUK
    • SPRAYPAINT? What’s the ROI of... GARYVAYNERCHUK
    • Meanwhile, a Banksy canvas is worth something like $32,000. http://www.mirror.co.uk/news/weird-news/banksy-sells- original-paintings-worth-2368651 GARYVAYNERCHUK
    • CAT PHOTOS? What’s the ROI of... GARYVAYNERCHUK
    • For me? Probably some lols in response to my next email.
    • For Ben Huh, they created the multi-million dollar Cheezeburger empire. http://www.crunchbase.com/organization/cheezburger GARYVAYNERCHUK
    • So let’s come back to my original point. GARYVAYNERCHUK
    • “WHAT’S THE ROI OF SOCIAL MEDIA?” GARYVAYNERCHUK
    • Well if you’re willing to invest the time... and the effort... and learn the platforms... and you have a natural talent... GARYVAYNERCHUK
    • Maybe you can score a book deal.
    • Or maybe you can help your clients achieve their business results. GARYVAYNERCHUK
    • ...and grow your agency to 400 people.
    • Because ROI is never about the tool. GARYVAYNERCHUK
    • ROI is about the MECHANIC using the tool. GARYVAYNERCHUK
    • If you liked this deck, CHECK OUT MY OTHER PRESENTATIONS. GARYVAYNERCHUK