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Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

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Twitter is the one true social network. You'll see what I mean in the deck, but what that means is that brands HAVE to act like normal human beings on Twitter. If you wouldn't do it at a cocktail party, don't do it there.

Published in: Social Media, Technology, Business
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Retweet Abuse: Birdy Bragging and the Importance of Being Human on Twitter

  1. RETWEET ABUSE: BIRDYBRAGGING & THE IMPORTANCE OF BEING HUMAN ON TWITTER. - GARY VAYNERCHUK GARYVAYNERCHUK.COM
  2. I BELIEVE TWITTER IS THE ONE TRUE SOCIAL NETWORK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  3. EVEN THOUGH PLATFORMS LIKE FACEBOOK STARTED OFF AS SOCIAL, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  4. THEY’VE LONG SINCE TURNED INTO CONTENT SYSTEMS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  5. BUT TWITTER REMAINS A PLACE WHERE ALL YOU CAN DO IS SPEAK, LISTEN, AND REACT. + GARY VAYNERCHUK + = GARYVAYNERCHUK.COM
  6. THERE ARE A LOT OF WAYS TO BRING VALUE ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  7. YOU CAN BE FUNNY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  8. YOU CAN PROVIDE ACCESS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  9. YOU CAN AGGREGATE INFORMATION. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  10. BUT THE ONE THING THAT MATTERS MORE THAN ANYTHING ELSE IS... GARY VAYNERCHUK GARYVAYNERCHUK.COM
  11. BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  12. BECAUSE (AND I’VE SAID IT BEFORE) TWITTER IS BASICALLY THE INTERNET’S COCKTAIL PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  13. AND ONE OF THE ABSOLUTE WORST THINGS A HUMAN BEING CAN DO IS: GARY VAYNERCHUK GARYVAYNERCHUK.COM
  14. BRAG ABOUT HIMSELF ALL THE TIME. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  15. AND UNFORTUNATELY, I’VE BEEN SEEING A LOT OF THIS ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  16. IN THE FORM OF SOMETHING I LIKE TO CALL BIRDYBRAGGING GARY VAYNERCHUK GARYVAYNERCHUK.COM
  17. “WHAT IS A BIRDY BRAG?” YOU MAY ASK. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  18. A BIRDY BRAG IS when a person or brand retweets something nice that someone tweeted about them. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  19. NOW, THIS IS SOMETHING FINE TO DO ONCE EVERY 30-40 TWEETS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  20. BUT, THERE ARE SOME PEOPLE OUT THERE WHO ARE BEING BAD PARTY GUESTS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  21. FOR EXAMPLE, IF YOU TELL A GREAT JOKE: GARY VAYNERCHUK LIKE DIGIORNO DID WHEN THEY SPENT AN EVENING LIVE-TWEETING THE SOUND OF MUSIC. GARYVAYNERCHUK.COM
  22. DON’T SPEND THE REST OF THE PARTY TELLING PEOPLE HOW FUNNY EVERYBODY THOUGHT IT WAS. 38 LIVE TWEETS 7 ABOUT HOW FUNNY IT WAS 3 JUST TO SAY WHERE @DIGIORNOPIZZA WAS TRENDING. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  23. AND I DON’T CARE IF YOU BROUGHT THE BEST FOOD TO THE PARTY. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  24. NOTHING ENTITLES YOU TO SPEND HALF OF THE TIME QUOTING WHAT OTHER PEOPLE SAID ABOUT THEM! 21 TWEETS (DEC. 3-9) 9 ABOUT HOW DELICIOUS @WAFFLEHOUSE IS. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  25. @RAEKWON OR SAY YOU’RE A HIP HOP STAR. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  26. BUT, IF 12 OF YOUR 16 TWEETS IN ONE DAY ARE JUST RETWEETS OF YOUR FANS SAYING THAT THEY REALLY LIKE YOU... 16 TWEETS 12 GARY VAYNERCHUK GARYVAYNERCHUK.COM
  27. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  28. SELL SOCKS? GARY VAYNERCHUK GARYVAYNERCHUK.COM
  29. QUOTING 19 RETWEETS ISN’T GOING TO MAKE THEM ANY WARMER. 23 TWEETS (NOV. 25-29) 19 GARY VAYNERCHUK THAT COULD MAKE THE @SMARTWOOL BRAND FEEL COLDER. GARYVAYNERCHUK.COM
  30. GUYS, TWITTER IS ABOUT BEING HUMAN. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  31. IF YOU WOULDN’T DO IT IN THE REAL WORLD WITH OTHER REAL PEOPLE, GARY VAYNERCHUK GARYVAYNERCHUK.COM
  32. DON’T DO IT ON TWITTER. GARY VAYNERCHUK GARYVAYNERCHUK.COM
  33. THIS HAS BEEN A PUBLIC SERVICE ANNOUNCEMENT FROM GARY VAYNERCHUK: Please do your part to stop BIRDY BRAGGING GARYVAYNERCHUK.COM

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