My presentation to the Northeast Arc team.

1. (for non-profits)

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So what???

3. You can measure everything…
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/

4. You can measure everything…
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/sterlic/4299633060/

5. By the way…
It’s not easy…

7. Worth
It?
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Image lifted shamelessly, then modified, from: http://www.frogloop.com/social-network-calculator

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The more you trust, the more you
risk,
but the more you can achieve.
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jon_a_ross/3392389382/

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What’s more effective:
10% of of 10 people’s time, or 100% of 1
person?
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/lazzarello/4602738032/

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* These can be extremely useful, but are also dangerous. Use with
caution.
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/jamarr/88716882/

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People will talk, no matter what. Equip them, don’t silence
them.
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/axis/1892931/

12. •
Here are some different ways to
think about your alignment…
Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/a_brenden/578259595/

14. Non-profits need to understand and
respect
these four social media fundamental
philosophical tenets:
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Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/ilmatte/1891092762/

15. Non-profits need to recognize that social
media is a process. Don’t get ahead of
yourself: crawl before you walk
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Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/badwsky/3221448663/

16. Pick one of these basic functions as
your focus at first, then add more to the
mix as you grow your program
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Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/augustusoz/584678385/

17. Here’s another way to categorize all of
the tools that are available to you
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19. (Stare at that for too long
and you’ll get dizzy…)

20. Let’s focus on discovery: who do you
follow, who do you reach out to given
your limited resources? How do you
measure influence?
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Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/earlg/160807760/

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List lifted from April 15, 2010 article by Ben Straley in Mashable: http://on.mash.to/AoKxj2
Image lifted from October 17, 2011 article by Rachelle Hruska in Guest of a Guest: http://bit.ly/A0DxH6

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24. –
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27. But only so much
time…

28. Despite all this talk about
social media, the most
effective tool for reaching,
engaging and motivating your
community is still EMAIL.!
@

29. THANK YOU.!