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Todd's BU New Media Slides: Spring 2013 First Half

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Todd's BU New Media Slides: Spring 2013 First Half

  1. 1. Pet Peeve #1Used under Creative Commons licensing.http://www.flickr.com/photos/phoenixreguy/4809292076/
  2. 2. Pet Peeve #2
  3. 3. Pet Peeve #3: Crappy Writin
  4. 4. Pet Peeve #4: Tweet, take notes – that’s fineBut pay attention. Your time, your dime… http://www.gocomics.com/frogapplause/2012/01/16/
  5. 5. Component Points Score GradeParticipation 15 93-100 AHomework 20 90-92 A-Project 25 88-89 B+Midterm Exam 20 83-87 BFinal Exam 20 80-82 B- 78-79 C+ 73-77 C 70-72 C- 68-69 D+ 63-67 D 60-62 D- Below 60 F
  6. 6. • – –• – – – –
  7. 7. •••
  8. 8. • – –•••••
  9. 9. • – – –•••
  10. 10. •••••••
  11. 11. • – – –
  12. 12.
  13. 13. –––––––
  14. 14. ••••
  15. 15. http://www.flickr.com/photos/darwinbell/155183682/http://www.flickr.com/photos/burwash_calligrapher/6478042809/http://www.flickr.com/photos/queen_of_subtle/4462520710/http://www.flickr.com/photos/videocrab/116136642/http://www.flickr.com/photos/aslanmedia_official/6292167103/Used under Creative Commons licensing.
  16. 16. • – – • – – – –http://www.prwatch.org/prwissues/1996Q4/ewen.html http://www.economist.com/node/17722733
  17. 17. ••• http://www.flickr.com/photos/makasu/397792717/
  18. 18. http://www.flickr.com/photos/tncountryfan/6176358339/http://www.tomiahonen.com/ * Recently he’s talked about an eighth form of mass media: augmented reality.
  19. 19. http://articles.businessinsider.com/2011-01-14/tech/30099341_1_market-value-interactive-services-phase
  20. 20. • –• – –• – – http://significa.edelman.dev.auctollo.net/government-and-new-media-2/ http://www.flickr.com/photos/36498826@N02/4324885147
  21. 21. ••••• Shared by Chris Cheong http://www.flickr.com/photos/30975003@N06/3837106588
  22. 22. The old model, or one reason why PR is flawedMegaphone The EarthFlickr image uploaded by thivierr Taken 7 December, 1972Shared under Creative Commons Apollo 17 missionAttribution-Share Alike 2.0 Generic Courtesy: NASALicense Fresh Ground, Inc.
  23. 23. We’ll tackle how toovercome these silosin the ProceduralFramework discussion
  24. 24. Social media practitioners fall victim to three key ailmen This is one of them…• TALKING HEAD SYNDROME
  25. 25. The Reality Fresh Ground, Inc.
  26. 26. The Reality Fresh Ground, Inc.
  27. 27. The Reality Fresh Ground, Inc.
  28. 28. The Reality Fresh Ground, Inc.
  29. 29. The Reality Fresh Ground, Inc.
  30. 30. The Reality Fresh Ground, Inc.
  31. 31. The Reality Fresh Ground, Inc.
  32. 32. The Reality Fresh Ground, Inc.
  33. 33. The Reality Fresh Ground, Inc.
  34. 34. A New ModelIdeate Share Listen ChangeFlickr image uploaded by Caveman (Kickin 66 with Pete Zarria) Flickr image uploaded by Ed Yourdon Flickr image uploaded by andronicusmax Flickr image uploaded byadam*bShared under Creative Commons Shared under Creative Commons Shared under Creative Commons Shared under Creative CommonsAttribution-No Derivative Works 2.0 Generic Attribution-Share Alike 2.0 Generic Attribution 2.0 Generic Attribution 2.0 GenericLicense License License License Fresh Ground, Inc.
  35. 35. • http://www.rackspace.com/blog/social-marketing-strategy/
  36. 36.
  37. 37. http://www.cluetrain.com/book/95-theses.html
  38. 38. Organizations need to understand and respect these four fundamental social media philosophical tenets: • • • •Flickr photo used with permission under Creative Commons license: http://www.flickr.com/photos/ilmatte/1891092762/
  39. 39. http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/
  40. 40. http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/
  41. 41. ••• 50
  42. 42. “Ultimately social media is not about the tools,technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
  43. 43. Katie Paine, via“Secrets of Social Media Marketing” Chapter 15
  44. 44. ––––––––– “Secrets of Social Media Marketing” Chapter 15
  45. 45. •••••• Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
  46. 46. •••••••••• “Secrets of Social Media Marketing” Chapter 15
  47. 47. Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
  48. 48. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  49. 49. •••••••
  50. 50. •• – –•• http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/
  51. 51. http://www.netpromoter.com/np/calculate.jsp http://en.wikipedia.org/wiki/Net_Promoter
  52. 52. •http://www.crttbuzzbin.com/2012/01/09/pr-strategists-need-to-kill-ad-value-equivalency-ave-and-get-serious-about-bottom-line-results/
  53. 53. http://metricsman.wordpress.com/2011/04/16/aves-are-a-disease-%E2%80%93-here%E2%80%99s-a-little-vaccine/
  54. 54. http://www.flickr.com/photos/dougtone/4466249877/ http://www.prweek.com/uk/news/903837/AVE-debate-Measuring-value-PR/http://www.catherinelane.com/ave-is-a-dying-breed-but-what%E2%80%99s-the-alternative/ http://www.instituteforpr.org/2010/06/the-barcelona-declaration-of-research-principles/
  55. 55. http://www.cipr.co.uk/content/news-opinion/presidents-blog/4912/barcelona-principles-the-end-of-ave- http://www.pr-media-blog.co.uk/measuring-pr-barcelona-style/
  56. 56. ••••
  57. 57. http://www.rackspace.com/blog/social-marketing-strategy/
  58. 58. • –• – – We’ll come back to• these and drop – – them in a matrix – for a deeper• discussion of the – – process of social – media. – http://www.mckinseyquarterly.com/Demystifying_social_media_2958
  59. 59. The Psychographic / Personal Side of Social Media: (How People Use Social Media) 2011 http://forrester.typepad.com/groundswell/2012/01/the-global-social-takeover.html
  60. 60. http://www.flickr.com/photos/npobre/2601582256/
  61. 61. http://www.flickr.com/photos/tunruh/233316674/
  62. 62. http://www.flickr.com/photos/chokola/1229450683/
  63. 63. We’ll revisit these questions later…
  64. 64. (or, the New Media Adoption Process)
  65. 65. Awareness Knowledge Interest Intent Action Repeat
  66. 66. http://www.slideshare.net/HubSpot/optimize-your-sales-marketing-funnel
  67. 67. Social media enables targeted marketing responsesat individual touch points along the consumer decision journey. http://www.mckinseyquarterly.com/Demystifying_social_media_2958
  68. 68. Social media practitioners fall victim to three key ailmen This is the second of them…• SHINY OBJECT SYNDROME
  69. 69. • I do some pretty egregious• paraphrasing here• – the book is better•••• http://www.contentrulesbook.com/
  70. 70. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  71. 71. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  72. 72. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  73. 73. http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
  74. 74. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  75. 75. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  76. 76. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  77. 77. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  78. 78. http://mashable.com/2012/02/28/the-marketers-guide-to-pinterest-infographic/
  79. 79. http://www.mediabistro.com/alltwitter/pinterest-twitter-facebook_b21888
  80. 80. http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
  81. 81. http://www.chrisbrogan.com/gplusinfographic/

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