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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

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"Ubiquitous Location, The New Frontier and Hyperlocal Nirvana"; presented on March 31st 2010 at Where 2.0 in San Jose.

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Ubiquitous Location, The New Frontier and Hyperlocal Nirvana

  1. ubiquitous location,the new frontier &hyperlocal nirvana?<br />garygale<br />yahoo! geo technologies<br />garyg@yahoo-inc.com<br />twitter.com/vicchi<br />
  2. 2<br />KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/<br />
  3. 3<br />Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/<br />
  4. this talk is brought to you …<br />Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/<br />
  5. … by the number 3<br />boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/<br />
  6. … by the word local (hyper and micro)<br />Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/<br />
  7. … and by a theory<br />BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/<br />
  8. warning: may contain references to checking in and foursquare<br />Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/<br />
  9. “you may well ask,chris, what is my theory?”<br />Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/<br />
  10. the theory of stuff<br />10<br />
  11. 11<br />Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/ <br />
  12. “what is it for and why would anyone use it?”<br />@aaronofmontreal<br />pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/<br />
  13. some numbers<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
  14. comscore2009 digital year (us)<br />
  15. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/<br />
  16. mobile search revenue forecast (us)<br />http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/<br />
  17. hyperlocal, adj:<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
  18. entities & events located in a well defined, community scale, area<br />nep on Flickr : http://www.flickr.com/photos/nep/1812127513/<br />
  19. intended for consumption by residents/visitors to that area<br />Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/<br />
  20. created by a resident or visitor to that area<br />splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/<br />
  21. technology hurdles …<br />21<br />Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/<br />
  22. matching<br />jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/<br />
  23. content<br />D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/<br />
  24. intent<br />hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/<br />24<br />
  25. http://www.flickr.com/photos/glenscott/2615622293/<br />users<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />25<br />
  26. geo<br />Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/<br />
  27. parsing & tagging<br />szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/<br />
  28. intent<br />pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/<br />
  29. location<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
  30. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />30<br />
  31. gps<br />John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/<br />31<br />
  32. a-gps<br />Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/<br />32<br />
  33. cell tower<br />Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/<br />33<br />
  34. wifiaccess point<br />Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/<br />34<br />
  35. hyperlocal genera<br />35<br />Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/<br />
  36. “classic” hyperlocal<br />allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/<br />
  37. “corporate” hyperlocal<br />annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/<br />
  38. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/<br />
  39. 41<br />
  40. “user” hyperlocal<br />6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/<br />
  41. 43<br />
  42. 44<br />
  43. granularity<br />mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/<br />
  44. local – county level<br />
  45. hyperlocal – city or neighbourhood level<br />
  46. microlocal – block level<br />
  47. elephant in the room syndrome<br />Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/<br />
  48. is location that ubiquitous?<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
  49. only ~21% of total handsets<br />51<br />JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/<br />
  50. what about the other ~79% … ?<br />52<br />
  51. privacy<br />
  52. inventory?<br />56<br />Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/<br />
  53. ip<br />Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/<br />57<br />
  54. accuracy # 1<br />58<br />
  55. accuracy # 2<br />59<br />
  56. negativity<br />
  57. mayor of the north pole<br />krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
  58. faking it<br />
  59. hyperlocal outlook<br />makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/<br />
  60. 5m subscribers by 2011<br />gigaom.com, August 2008<br />Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/<br />
  61. 1 check in per second<br />
  62. 33% of mobile users read mobile news<br />mm&t, March 2010<br />ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/<br />
  63. foursquare history<br />
  64. mercurynews.com– 3/26/10<br />
  65. and finally<br />UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/<br />
  66. developer.yahoo.com/geo/geoplanet<br />
  67. woeids<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
  68. developer.yahoo.com/geo/placemaker<br />
  69. fireeagle.yahoo.net<br />
  70. www.flickr.com<br />
  71. Geonames<br />ISO (3166-1 Alpha 2 and ISO 3166-2)<br />FIPS ( 10-4, 5-2, 6-4 and 55-3)<br />INSEE<br />JGDC<br />IATA<br />ICAO<br />
  72. where.yahooapis.com/v1/concordance<br />
  73. not taking notes?<br />selva on Flickr : http://www.flickr.com/photos/selva/24604141/<br />
  74. Ubiquitous Location,The New Frontier & Hyperlocal Nirvana<br />Gary Gale<br />Yahoo! Geo Technologies<br />garyg@yahoo-inc.com<br />twitter.com/vicchi<br />http://slideshare.net/vicchi<br />
  75. Thanks for Listening<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
  76. t: @vicchi<br />b: www.vicchi.org<br />w: www.garygale.com<br />

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