This document provides 5 tips for more effective social media use: 1) Choose social media platforms carefully based on goals and audience. 2) Make a specific, measurable, achievable, realistic, and time-bound social media plan. 3) Tailor social media posts to different platforms by posting at optimal times and using a scheduling tool. 4) Use visual content like photos that are properly sized for each platform. 5) Learn from others by reading widely and finding mentors about effective social media practices.
6. Percentage of UK adults who use social
networks by...
0
20
40
60
80
100
16-24
25-34
35-54
55-64
65-74
75+
%
Age group
Ofcom, The Communications Market 2014
0
20
40
60
80
100
AB
C1
C2
DE
%
Social grade
0
20
40
60
80
100
Male
Female
%
Gender
12. Define goals
Specific Focus on one area
Measurable Use a progress indicator
Assignable Assign responsibility for your goal
Realistic Make sure your goal is achievable with your resources
Time-bound Decide when the goal needs to be completed by
13. Build a community
• Using Facebook and Twitter, we will
build a community of 18-35 year old
UK-based humanists, by acting as a
source of humanist news and
commentary.
• We aim to have larger Facebook and
Twitter followings than other BHA
sections and our sister organisations
(e.g. IHEYO).
• Emma Bell is responsible for
achieving this goal.
• We will do this within 1 year of our
founding.
18. Post when your
community is
using your
platform FacebookTwitter
FollowerWonk
Facebook Page Insights
19. Post frequently
enough to engage
without annoying
Kevan Lee. (2014). How to Create a Social Media
Marketing Plan From Scratch. BufferSocial.
20. Repeat schedule
unique versions of
your posts to
maximise exposure Matthew Barby. (2014). Blogging 101: Traffic Generation
for Blogs on a Budget. Search Engine Journal.
23. •Visual content reaches further.
•Photos make your posts:
•More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving
your social media strategy. DanZarella.com
24. •Visual content reaches further.
•Photos make your posts:
•More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving
your social media strategy.
25. •Tailor your images to the
specifications of each of
your social media
platforms.
•Don’t forget about mobile
users! Fb pages: Sizes & Dimensions
26. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.
creativecommons.org/examples
27. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.
search.creativecommons.org
28. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons. Photo credit: Castaways in Scotland
https://www.flickr.com/photos/castaway_in_wales/ CC BY-NC 2.0
29. Don’t steal!
• Only use images that you own,
have permission to use, that fall
under fair use/fair dealing
copyright exemptions, or are
Creative Commons licensed.
• Follow the license.
• Plagiarism is stealing.
• You can find Creative Commons
licensed images on Google
Images, Flickr, Wikimedia
Commons.
32. 5 tips for more effective social media
1. Choose your platforms carefully
2. Make a plan
3. Tailor your posts to your platform.
4. Be visual
5. Learn from others
34. Photo credits
• Young Humanists Launch Party by Elyse Marks Photography http://www.elysemarksphotography.com/
• “Sony Xperia Z3 Compact smartphone” by Maurizio Pesce. Licensed under CC BY 2.0 via Flickr
https://www.flickr.com/photos/pestoverde/15247501745/in/photostream/
• "Swiss Army Knife Wenger Opened 20050627". Licensed under Public Domain via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Swiss_Army_Knife_Wenger_Opened_20050627.jpg#/media/File:Swiss_Army_Knife_Wenger_Opened_20050
627.jpg
• “Focusing mind” by miuenski miuenski. Licensed under CC BY-NC-SA 2.0 via Wikimedia Commons -
https://www.flickr.com/photos/miuenski/5887393036/
• “Just a face in the crowd” by Scott Cresswell. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/scott-s_photos/12712204375/
• “2.26.09: color wheel” by Team Dalog. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/thedalogs/
• "Archery target“ by Casito. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Archery_target.jpg#/media/File:Archery_target.jpg
• "Lego Color Bricks" by Alan Chia - Lego Color Bricks. Licensed under CC BY-SA 2.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Lego_Color_Bricks.jpg#/media/File:Lego_Color_Bricks.jpg
• "Tailor´s shop - Werkstatt 2" by Wolfgang Sauber - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg#/media/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg
• "Einstein blackboard" by decltype - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -
http://commons.wikimedia.org/wiki/File:Einstein_blackboard.jpg#/media/File:Einstein_blackboard.jpg