Social Media and the Business Imperative

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Presentation for the GFDD.

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Social Media and the Business Imperative

  1. 1. http://www.flickr.com/photos/tworubies/5212375665/
  2. 2. The old model, or one reason why PR is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA Fresh Ground, Inc.
  3. 3. The Reality Fresh Ground, Inc.
  4. 4. The Reality Fresh Ground, Inc.
  5. 5. The Reality Fresh Ground, Inc.
  6. 6. The Reality Fresh Ground, Inc.
  7. 7. The Reality Fresh Ground, Inc.
  8. 8. The Reality Fresh Ground, Inc.
  9. 9. The Reality Fresh Ground, Inc.
  10. 10. The Reality Fresh Ground, Inc.
  11. 11. The Reality Fresh Ground, Inc.
  12. 12. • http://www.rackspace.com/blog/social-marketing-strategy/
  13. 13.
  14. 14. http://www.flickr.com/photos/npobre/2601582256/
  15. 15. http://www.flickr.com/photos/tunruh/233316674/
  16. 16. http://www.flickr.com/photos/chokola/1229450683/
  17. 17. We’ll revisit these questions later…
  18. 18. • • – – – – – – – – – – http://en.wikipedia.org/wiki/Conversion_rate
  19. 19. • • •
  20. 20. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  21. 21. http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  22. 22. • • •
  23. 23. If you build it… http://www.flickr.com/photos/22711505@N05/5766880112/
  24. 24. Will they come? http://www.flickr.com/photos/jewe/2905913332/
  25. 25. … Only If You Can Be Found It’s a search game.And a social game. And a media game. All in one.
  26. 26. A good content marketing program used to be able thrive on one web presence (a website or blog with dynamic content) surrounded by a good social media Program. This “inbound” model does Not work as effectively now As it used to. Why? http://www.flickr.com/photos/jameskm03/5990507429/
  27. 27. • • • • • •
  28. 28. • • – – – – • • – – – http://www.entrepreneurship.org/en/resource-center/customer-profile.aspx http://www.businessesgrow.com/2013/01/26/forget-demographics-its-all-about-the-socialgraphics/
  29. 29. • • • • http://www.marketing-intelligence.co.uk/resources/competitor-analysis.htm
  30. 30. • • • •
  31. 31. • • • • • • • • http://www.entrepreneur.com/article/222779#
  32. 32. http://www.slideshare.net/princessmisia/how-to-be-an-awesome-community-manager http://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013
  33. 33. • •
  34. 34. http://www.slideshare.net/randfish/the-content-marketing-manifesto
  35. 35. http://www.slideshare.net/stevenvanbelleghem/a-six-step-content-marketing-model
  36. 36.
  37. 37. • • • •
  38. 38. • • • •
  39. 39. The Goal of SEO is to push your content to the top of Search Engine Results Pages
  40. 40. http://www.flickr.com/photos/globochem/2321238318/
  41. 41. Paid Placement Unpaid (Organic) Placement
  42. 42. Before After
  43. 43. • • • http://en.wikipedia.org/wiki/Search_engine_marketing
  44. 44. http://www.toprankblog.com/2007/01/google-cartoon/
  45. 45. • • • •
  46. 46. • • – – – – – http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  47. 47. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
  48. 48. • • • • • • • • • • • • http://www.directtrafficmedia.co.uk/blog/on-page-seo-vs.-off-page-optimisation
  49. 49. • – – – – – • – –
  50. 50. • – – – – • – – – – –
  51. 51. • – – – – –
  52. 52. • • •
  53. 53. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  54. 54. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  55. 55. http://gigaom.com/2011/08/16/twitter-by-the-numbers-infographic/
  56. 56. http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx
  57. 57. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  58. 58. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  59. 59. http://roymorejon.com/social-media-age-demographics-for-facebook-and-twitter/
  60. 60. http://www.mediabistro.com/alltwitter/social-media-key-statistics_b19061
  61. 61. http://mashable.com/2013/02/28/the-marketers-guide-to-pinterest-infographic/
  62. 62. http://www.mediabistro.com/alltwitter/pinterest-twitter-facebook_b21888
  63. 63. http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
  64. 64. http://www.chrisbrogan.com/gplusinfographic/
  65. 65. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
  66. 66. – – – – – – – – – “Secrets of Social Media Marketing” Chapter 15
  67. 67. Slide courtesy of KamiHuyse of Zoetica (@kamichat) http://bit.ly/SMARTObjectives
  68. 68. • • • • • • Jeremiah Owyang, via “Secrets of Social Media Marketing” Chapter 15
  69. 69. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
  70. 70. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
  71. 71. • • • • • • •
  72. 72. • • – – • • http://gillin.com/blog/2010/06/how-to-calculate-social-marketing-roi/
  73. 73. http://www.netpromoter.com/np/calculate.jsp http://en.wikipedia.org/wiki/Net_Promoter
  74. 74. http://socialfresh.com/facebook-edgerank-facts/
  75. 75. • – – –
  76. 76. • • • – – –
  77. 77. – –
  78. 78. – – – – – – – – – – – –

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